Manager Microsoft Office

Adriana Baco

**** ******** ***. *** ***, Austin TX 78704 - ***********@*****.*** - 787-***-****

PROFESSIONAL EXPERIENCE

El Rey Network New York, New York / Austin, Texas

Manager, Public Relations January 2015 – Present

• Work directly with the Vice President of Public Relations and Senior Vice President of Marketing to help plan and execute national strategic campaigns including series premiere/finale campaigns and start of production campaigns

• Manage media inquiries for all Network properties, cover interviews, and proactively place stories in consumer, trade, and corporate outlets securing both national and regional coverage

• Prepare and manage awards strategy plan and create entries which became finalist for awards including, The Real Screen Awards, Cynopsis Awards, Telly Awards, Promax BDA Awards, and the Shorty Awards

• Manage talent relations across all El Rey Network projects and represent the Network at offsite press opportunities, media, and consumer events including set visits, awards ceremonies, and critics tours

• Draft official press releases, announcements, and tune-in alerts for wide distribution to media outlets nationwide

• Plan and manage events with talent ranging from press lunches to cross promotional video shoots involving 3rd parties and external partners

Allied-THA New York, New York

Junior Account Executive January 2013 – January 2015 Publicity and Promotions Coordinator January 2012 - January 2013

• Implemented regional promotional campaigns ranging from grassroots efforts to large scale media plans for clients: Paramount Pictures, Paramount Pictures Home Entertainment, Lionsgate, Universal Home Entertainment, Allied Hispanic and Allied Faith and Family

• Pitched and secured coverage from top Hispanic media like El Diario, Impacto Latin News, Univision Radio, Telemundo 47 on behalf of Allied Hispanic for clients: Warner Bros., Paramount Pictures, Walt Disney Studios

• Managed content on Facebook and Twitter pages for social media brand 43KIXnyc and increased reach by 30%+

• Directly assisted in-house studio staff at publicity and promotional events ranging from crowd control at advanced screenings to talent handling at world premieres

*Notable events include: “The Dark Knight” World Premiere (Warner Bros.), “Not Fade Away” and “Flight” talent handler at the New York Film Festival (Paramount Pictures), “Top Five” and “Selma” (Paramount Pictures) press junket staff

Boston Latino International Film Festival Boston, Massachusetts Media and Public Relations Manager August 2011 - November 2011 Allied Integrated Marketing Boston, Massachusetts

Publicity and Promotions Co-op January 2011 – June 2011 Studio Intern for Universal Pictures, Film District, and Focus Features July 2011 - December 2011 The Estate, Big Night Entertainment Boston, Massachusetts Marketing and Event Planning Assistant June 2009 – December 2009 EDUCATION

Northeastern University Boston, Massachusetts

Bachelor of Arts in Communication Studies September 2007- December 2011 Minors: Business Administration, International Affairs Academia del Perpetuo Socorro San Juan, Puerto Rico SPECIAL SKILLS/INTEREST

Languages: fluent in Spanish conversational in Portuguese Computer: knowledgeable in Microsoft Office, Windows, and Mac Interests: traveling and film

REFERENCES AVAILABLE UPON REQUEST

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