Digital Marketing

SHEHPER HASAN

** ****** **** ********, **, L*X *J8, Canada

+1-416-***-**** *******@*****.***

Highly goal oriented individual with 6 years of experience in Digital Marketing and Online Brand Management.

Versatile exposure of dealing with projects in different industries such as e-commerce, web and mobile applications, enterprise technology, education, etc.

Relentless problem solver with the ability to deal with multiple projects at a time while staying focused on the deadlines.

AREA OF EXPERTISE

Strategic Brand Planning: Created, launched and promoted various online brands/websites/apps.

Digital Marketing: Formulated, directed and coordinated social marketing strategies working closely with advertising and promotion resources for SEO, SMO, PPC and Email Marketing.

Team Management: Lead a group of several specialized teams including Graphic Designers, Interactive Media Experts, SEO specialists, UI Engineers & Software Developers.

Process Improvement: Presented concepts of marketing dashboard to track performances of marketing activities on a real-time basis.

Business Analysis: Implemented strategies that increased sales by 30%, while cutting down the online marketing/advertizing expense by 20%.

Product Development: Introduced products/services that were marketable to existing customer data.

EXPERIENCE

FIVE STAR INNOVATIONS – July 2015 – Present Mississauga, ON

Digital Marketing/Project Consultant

Responsible for coordinating marketing activities and policies to promote products and services, working with the advertising and promotion resources.

Facilitating and consulting in strategic activities including business planning, sales and marketing strategy development.

Coordinating with specialized teams to ensure timely execution of projects.

AXACT PVT. LTD. – Dec 2012 – May 2015 Karachi, Pakistan

Brand Manager – E-Business

Have launched, promoted, and managed various online businesses in diverse industries such as e-commerce, web and mobile applications, enterprise technology, etc.

Coordinated with several specialized teams including Graphic Designers, SEO specialists, UI Engineers & Software Developers to launch and manage web projects.

Was responsible for conversion ratios, CRM management and overall P&L function of the projects in terms of sales and advertising costs.

SALSOFT TECHNOLOGIES – Sept 2011 – Dec 2012 Karachi, Pakistan

Team Lead – Client Projects

Formulated proposals for web & mobile applications in coordination with the sales team & developed creative app concepts for clients.

Developed web content and made wireframes for in-house and client websites & apps.

Planned, designed, and executed social media and content strategy for client projects.

EDUCATION

SHERIDAN COLLEGE –Sept 2015 - July 2016 Mississauga, ON

Certificate, Digital Marketing Management

Core courses include:

Social Media Management Marketing Analytics & Reporting Search Engine Marketing

CRM for Digital Marketing Strategic Planning for Digital Marketing

FAST- National University (NUCES) – Aug 2007- Mar 2011 Karachi, Pakistan

Bachelor’s of Business Administration

Core courses include:

Brand Management Advertisement Project Management Methods of Business Research

OTHER SKILLS

Microsoft Office

Strong command over: MS Word PowerPoint MS Excel

HTML:

Proficiency Level: Basic

Google Analytic:

Proficiency Level: Advance

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