JASON Y. NEWMAN

***** **** **., ********, ** ****7

acuvpo@r.postjobfree.com 917-***-****

Dear Hiring Manager:

It is with great enthusiasm that I submit my resume for your review. As a healthcare professional with over fifteen years’ experience, I believe my diverse skills and qualifications will make me an asset to your company.

As you will see from the attached, I’ve built my career in a variety of roles and mediums throughout the healthcare and long term care industries mostly in small to mid size companies where I was not just an admin but often also gatekeeper, technology whiz, accountant and marketing guru. I thrive in an environment where no two work days are exactly the same.

I have worked in Assisted Living (ALP), Skilled Nursing Facilities, Home Healthcare and various other sectors and maintain exceptional industry relationships, a proven successful track record and am proficient in NYS Department of Health regulations as well as CMS guidelines, hospital EMR, Adobe Creative Suite, as well as HTML and Webcode.

I appreciate your consideration and look forward to hearing from you.

Warmest regards,

Jason-

CONTD

EXECUTIVE PROFILE

Results-driven healthcare Executive with solid record of successfully increasing sales/admissions and profits in highly competitive environments, while raising quality of care and delivery of service..

Fiscally responsible operator, innovative executer consistently expanding revenue opportunities; manage top-level key employees, develop niche markets, administer and negotiate major MLTC, MC, HMO and other contracts.

Proactively monitor health and long term care trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to penetrate and develop brand placement and develop strategic healthcare partnerships.

Strategically plan and coordinate workflow and human resources for optimal coverage while containing labor costs; train and lead top performing support teams. Possess dynamic communication, presentation, negotiation, and relationship management skills, as well as press and crisis management skills.

Opened door to new market vertical, leading to more new business. Succeeded in consummating relationships with uninterested hospital and healthcare leadership.

WORK EXPERIENCE

Chief Marketing Officer / Member, Six 22 LLC 2010 – Present

Senior Public Relations Consultant, Pitts Management 2014- Present

• Expertly oversee marketing & development for this growing healthcare marketing and branding agency. Creative and brand strategic oversight, Web and digital platform management, SEO and Social media management for client facilities. Public relations and reputation management for healthcare clients. Training and support for all marketing and admissions personnel.

• Solicit new partnerships; develop customized presentations and campaigns to secure additional insurance contracts, drive business, and improve clients' reputations and revenue, reduce patient re-hospitalization, through various avenues.

• Monitor overall daily census and census mix to ensure maximum benefit, strategic planning of CMI capture dates and assistance in ensuring budgetary compliance and operating efficiency. Support contacts with area hospitals, doctors groups, and ancillary providers to enhance resident care.

• Develop and maintains multi platform marketing services B2B, B2C providing detailed analytics to illustrate consumer revenue growth. Manage entire marketing workforce and business development teams.

Administrator / Member, InterGen Health LLC 2008 – 2013

• Launched licensed home care service agency, managed all aspects of business operations, joined Centers for Specialty Care and ultimately negotiated the profitable sale of company

• Applied strong industry background towards designing, implementing, and managing all care delivery methods, as well as recruiting and hiring all personnel for the agency

• Crafted and executed marketing strategy to increase awareness and drive revenue generation, Startup – Developed all facets of this Licensed Agency

• Negotiate and Implement new contracts

Independently marketed home health care agency to MDs, Hospitals

CHHA, Assisted Living Facilities, Nursing Homes, MLTC, LTHHCP

Establish and maintain community, hospital and organizational contacts

• Developed Platinum Care private pay home care

• Review and implementation of Quality improvement program

Corporate Director of Marketing and Business Development,

Centers for Specialty Care Group 2010 – 2013

• Responsible for all marketing and business development operations related to revenue generation for this healthcare network.

• Created integrated approach to increase admission results, public awareness, and brand image for the consortium; improved admissions and increased patient census

• Oversaw development of all multimedia marketing collateral and media campaigns, including websites and online content, social media, SEO, billboards, direct marketing materials, and special events

• implemented various reimbursement strategies; recognized for achieving highest Medicare numbers in company history

• Responsible for all press and public relations, for all facilities, corporate identity and ownership.

• Developed Centersconnect online census reporting, referral denial sharing web platform to maximize Admissions capabilities, as well as report and highlight hospitalization trends in the various buildings

• Built “Referme” custom mobile App for Social Workers and Case Managers to alert a Centers Rep if they had a potential placement

cont

Corporate Director of Operations & Marketing,

Bronxwood Home for the Aged Inc. 1999 – 2010

Anna Erika ALP

New Fordham ALP

Bonxwood Home Care

• In addition to facility management responsibilities for the Bronxwood Home for the Aged, established Bronxwood Home Care

• Directed all marketing for the facilities; oversaw admissions and successfully increased facility census

• Managed all day-to-day operations for the facility and home care practices

• Responsible for the procurement and purchasing for a group of Assisted Living Facilities.

• Responsible for the General oversight of facilities

• Ensured overall compliance with DOH Regulations

• Restructured purchasing systems facility wide

• Liaison between sites and owners

• Direct supervision of Dietary, Maintenance, IT, Marketing and Housekeeping departments

• Coordinate bid process

• Liaison with all regulatory agencies

• Ensure facility compliance with DOH/FDNY/ECB/DOB regulation

• Started Bronxwood Licensed Home Care Services Agency

• Developed Home Care strategy

• Negotiated contracts

• Managed all day to day operations

EDUCATION

Bachelor of Science in Business Management, Touro College 2000

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