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Manager Management

São Paulo, SP, Brazil
April 28, 2016

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Sérgio Antunes Weinhardt Dalcomuni Ferreira

Brazilian/ Portuguese, Married, 50 years old, 01/08/1965 Av. João Peixoto Viegas, 1144, Jardim Consórcio 04437-000 São Paulo – SP - Brasil

Mobile phone: 55-11-977**-****

Home phone: 55-11-556*-****


Academic Education

Graduate: Polytechnic School of the University of São Paulo, Metallurgical Engineering, 1989

Postgraduate: Candido Mendes University, Professional Master in Business Economics, 2005


MBA: Business School São Paulo, Management and Marketing, 2016 Summary of Qualifications

Over 20 years of experience in retail - deli, convenience stores, department stores and supermarkets.

Experience in food retail (grocery and perishables) - NRSA, Carrefour, Pão de Açúcar, Sonae, Mappin and 7-Eleven and non-food retail (Bazaar and Electro) – NRSA and Mappin. Professional Experience

NOVA REDE DE SUPERMERCADOS DE ANGOLA - NOSSOSUPER (ODEBRECHT AFRICA FUND) – (06/2012 – 07/2014) – It is the leading retail company with stores of Angola NossoSuper insignia. With 31 stores throughout the 18 provinces, the NRSA is the only network with national coverage and one of the largest private employers in Angola. The NRSA has over 1,800 employees and sales of US$ 234 million (2014). Position: Commercial Manager

Responsible for purchasing, assortment, space agency (planogram), pricing, margin, sales and product promotion (Food and Non-Food) for all NossoSuper stores in Angola. CARREFOUR INDÚSTRIA E COMÉRCIO LTDA – (08/2006 - 05/2012) – It is the second largest retailer in Brazil with revenues R$ 37.9 billion and 258 stores (2014). Position: Category Manager

Responsible for purchasing, assortment, space agency (planogram), pricing, margin, selling, promotion and advertising of Deli products (06/2008 - 05/2012) and Frozen Foods products

(08/2006 - 05/2008) to all Carrefour Brazil stores. COMPANHIA BRASILEIRA DE DISTRIBUIÇÃO S.A. - GRUPO PÃO DE AÇÚCAR –

(03/2000 - 0l/2006) – It is the largest retailer in Brazil with revenues R$ 72.3 billion and 2,143 stores (2014).

Position: Category Manager

Responsible for the introduction, pricing, margin, sales, category management, promotion and advertising of Grocery and Perishable products for the Extra stores of Rio de Janeiro (04/2005 - 01/2006), Federal District, Goias and Mato Grosso do Sul (09/2001 - 03/2005). Position: Category Management Coordinator

Responsible for the management of Beverages Category (Beer, Soft Drinks, Juices, Water, Wine, Spirits, etc.): Definition of assortment, pricing, promotion, space agency (planogram), sales and profitability for all stores Extra Hypermarkets (06/2001 - 08/2001). Position: Buyer

Responsible for Category Management of Sodas, Juices, Teas and Isotonics products: introduction, purchase, pricing, stock control, margin, space agency (planogram), supplier development, promotion and advertising to all stores of the Group (03/2000 - 05/2001). SONAE DISTRIBUIÇÃO BRASIL S.A. – (03/1998 - 04/1999) – It was one of the largest supermarket companies in Brazil with revenues US$ 2.5 billion (1999). Position: Category Manager

Responsible for the definition of the categories, introduction, purchasing, pricing, stock control, margin, agency space (planogram), supplier development, promotion and advertising of Health/ Personal Care and Beverages products for all São Paulo stores. MAPPIN LOJAS DE DEPARTAMENTOS S. A. – (09/1993 - 01/1998) – It was a traditional department store in Brazil with revenues of US$ 1.4 billion (1997). Position: Buyer

Responsible for introducing, purchasing, pricing, inventory control, supplier development, promotion and advertising of Grocery products (01/1996 - 01/1998) and Health/ Personal Care

(09/1993 - 12/1995) to all stores.

SÃO PAULO SEVEN COMERCIAL S. A. - 7-ELEVEN – (02/1992 - 06/1993) – It is the largest network in the world of convenience stores, with over 55,800 stores in 16 countries. Of the more than 7,800 existing stores in the United States, approximately 6,400 are franchised.

Position: Equipment Supervisor

Responsible for planning, purchasing, installation, stock control and development of equipment suppliers for current and future stores (06/1992 - 12/1992). Position: Store Manager

Responsible for supplying the store, employee training, administrative control, maintenance and acquisition of new customers (Trainee: 02/1992 - 05/1992 and Full: 01/1993 - 06/1993). Languages

Portuguese Native / Fluent

Spanish Advanced

English Intermediate

French Intermediate

German Basic


SAP tool Deloitte / NRSA 2014

Finance Applied to Negotiations LCM / Carrefour 2011

Financial Skills - Negotiations COSECO / Mappin 1993 Highlights

Gastão Vidigal Award - Gastao Vidigal Foundation of Economic Studies Awarded to the best student of POLI / USP in Economics (1989)

Participation in the pilot project of Category Management ABRAS / ECR Brazil (1998)

Teacher - Negotiation on Purchasing Course - Senac / São Paulo (2007)

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