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CEO

Location:
Fullerton, CA
Salary:
230000
Posted:
April 28, 2016

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Resume:

Ronald Sreenan

Executive Summary

*** ***** ******, ****** *****, California (C) 949-***-**** email: acujuw@r.postjobfree.com

Linkedin: https://www.linkedin.com/in/ron-sreenan-94b9131

Professional Profile

Held a Senior Executive Sales Management role with worldwide CE companies during the past 21 years (Victory International Group, XL Video, Rullingnet Corporation, LG Electronics USA, Warner Brothers/WHV, Sharp Electronics Marketing Company, & Toshiba America Consumer Products, Inc.)

Have been responsible for the sales of WHV physical disk media & movie studio memorabilia, appliances, consumer electronics video/audio, gaming devices, cellular devices, cellular accessories, consumer batteries, NAS/Network Systems, & computer/tablet hardware/software while representing the companies listed above

Hold a Bachelors of Science in Electrical Engineering from the University of Florida

During the past 21 years have been responsible for the creation, training, & implementation of best practices to worldwide sales & marketing teams

Demonstrated experience/expertise in establishing worldwide successful sales & marketing results, international/domestic US EBITDA, managing personnel evaluations, customer sales budgeting/forecasting, and international/domestic US customer revenue exceeding $6 Billion annually

Have been responsible for communicating the corporate message to international/US customers

Personable and assertive; a goal-oriented achiever giving attention to details, combining common sense with innovation to meet and exceed EBITDA, sales budgets and revenue targets

Areas of Expertise (SME – Subject Matter Expert)

Many hundreds of consumer goods new product launches thru EOL at all companies listed above

oSignificant time, while @ Victory International Group, Rullingnet Corp., Sharp, Toshiba, & Warner Brother, in Asia with responsible for the Asia manufacturing procedures, supply chain, operations, & evaluation of new consumer products introductions

oMovie studio physical disk media & game disk media, gaming controllers & audio, consumer appliances, electronic video/audio, cellular devices, camera/camcorders, cellular accessories, consumer batteries, & computer/tablet hardware/software

Creation of marketing & sales programs for a clean entry & exit in the marketplace both international & domestic US

Sales & marketing team development & leadership as large as +500 personnel worldwide

Management of US domestic & Group EBITDA exceeding hundreds of millions

Leadership/Management and Business Development/Strategic Planning Experience

Demonstrated experience/expertise in establishing senior executive relationships within all sales channels (i.e. mobile carriers, internet, hospitality, distribution, B2B, government, military, etc.)

Given direction, planned strategies, and supervised international & US domestic sales and marketing teams on all business related matters to enable the development, and growth, of customers.

As VP of Global Sales Process @ Warner Brothers:

oThe development of best practices Tools/Templates and training material to be utilized in 23 WW Warner Brother local offices as new reporting tools, thus providing the President, Warner Brothers with recommendations on key issues, potential actions to resolve, & the role of sales/marketing in achieving corporate objectives

PROFESSIONAL EXPERIENCE

Victory International Group Corporation, Irvine, California 2014 – Present

Chinese consumer electronics OEM of mobile accessories, Android Smartphones, & Wireless Tablet devices

Executive Vice President, of the Americas

General Management responsibility for the development of the ACCESSORIZE, MOVIDO, & Rec-Tek branded mobile accessories, cellular devices, & Wireless services

Work toward the goal of effectively partnering with the China factories to profitably grow the branded & OEM business in the Americas, Mexico, & S. Africa while maintaining a collaborative and team oriented culture

Implement a structure to review all current & future customers and the delivery of products and services to them. Implement and utilize best practices and processes to increase capacity and drive increased customer satisfaction, revenue, and margins

Develop an organization that supports a professional business culture, skills within the organization focused on continued growth, and manage key customer relationships at multiple levels including executive, program, and contract management levels

Accomplishments

Implemented Corp. structure in the US to assist with the worldwide growth of the company

1st year, increased revenue by $25M in the Americas & Mexico

Increased direct customers from one to + 10 majors (Costco, CVS, Walgreens, Sam’s Club, etc.)

Opened distribution in S. Africa, LATAM, Mexico, & S. America with +5 majors @ +$50M USD in sales

Established the Corp. brand in new categories (Wireless, Cellular Phones, Tablets, Wearables, etc.)

Created & implemented a World Prepaid Wireless program across 175 countries

XL Video Incorporated, Los Angeles, California; Atlanta, Georgia; New York, New York 2013 – 2014

Leading supplier, for rental & sales, of audio & video equipment and LED screens

Chief Executive Officer - US

CEO for the US Division of XL Video, a leading supplier of audio visual equipment and LED screens with a strong presence within the entertainment & corporate businesses.

EBITDA accountability for the U.S. Division with office & warehouse facilities in Los Angeles, Atlanta, & NYC

Responsible for achieving operating profit and net cash flow goals in line with the US business plan

Long term strategic business planning of the sales, marketing, & financial position of the company

Develop and provide visionary leadership to the US team

Develop new client opportunities within the US Corporate environment

Accomplishments

Increased U.S. revenue from $65M to $110M

Directed the U.S. division EBITDA to the black in less than 6 months

Established the U.S. sales, marketing, & rental program for the XL Video branded PixLED LED screens

Rullingnet Corporation, Santa Monica, California 2011 – 2013

Consumer electronics android tablet & smartphone Start-up Corporation

President

General Management responsibility for the North American start-up & development of the VINCI branded Tablets, cellular devices, & new category of learning tools for a collaborative and fun learning experience with the goal to engage, empower, and educate young children. The only Android powered tablet or cellular device with a developmentally-designed digital learning level curriculum with Interactive Games, Storybooks, and Music Videos.

Work toward the goal of effectively partnering with the other members of the global leadership team to profitably grow the North America Division while maintaining a collaborative and team oriented culture

Implement a structure to review all current & future customers and the delivery of products and services to them. Implement and utilize best practices and processes to increase capacity and drive increased customer satisfaction, revenue, and margins

Develop an organization that supports a professional business culture, skills within the organization focused on continued growth, and manage key customer relationships at multiple levels including executive, program, and contract management levels

Accomplishments

$0M to $20M 1st year in North America

Established the “VINCI” branded Android Tablets & Smartphones in North America

Established Asian manufacturing, OEM partners, & engineering of Android Smartphones & Tablets

Developing the go-to-market strategy for all products with market specific pricing, feature, & cosmetics

LG Electronics USA, Englewood Cliffs, New Jersey 2010 – 2011

Consumer electronics video, audio, PC, NAS Equipment, DVD, & Android tablets

Director, U.S. Consumer Electronics Sales

Motivate, plan strategies, and supervise the sales organization within all sales channels (i.e. National & Regional Retail, warehouse clubs, Internet, Distribution, Business-to-Business, Government, etc.)

Manage distribution of +$250 million dollars in discretionary advertising funds

Responsible for allocation, budget distribution (+$450 million), and strategic planning for LG Electronics’ national & regional customers

Accomplishments

Generated military installations LG business from $0M to $100M

$225M to $450M U.S. revenue within 1 years as Director

Warner Brothers, Warner Home Video Inc., Burbank, California 2005 – 2010

Warner Bros. branded merchandise & physical disk media (DVD, HD-DVD, Blu-Ray, Games, etc.)

Supervise International sales organization, 23 Countries/Territories (Australia, New Zealand, Japan, China, Hong Kong, Taiwan, Philippines, Korea, Spain/Portugal, France, Nordic Region, Germany, Poland, Switzerland, UK, Italy, Hungary, Benelux, Brazil, Mexico, Canada, & U.S.)

Vice President, Worldwide Sales Management 2008 – 2010

Management of 23 Sales Vice Presidents in 23 countries, +500 Indirect Reports, & revenue @ +$6B

Management of ongoing changes in the sales practices to maximize sales & profitability

Vice President, Global Sales Process 2005 – 2008

Defining the worldwide scope of Global Sales Process (GSP) & management of ongoing changes required

Determine recommendations for management of global, regional, and local retailers & distribution

Accomplishments

Contribution towards $4.5B to $6B worldwide revenue

Management of worldwide Staff = 23 Direct, +500 Indirect

Head the International Global Sales Process Steering Committee

Development & implementation of effective worldwide sales practices, systems, and sales training tools (i.e. CRM, Salesforce.com, SAP, Siebel, etc.)

Sharp Electronics Marketing Company of America, Mahwah, New Jersey 2001 – 2005

Consumer electronics, video (LCD, LED, PLASMA, Front Projection), automotive LCD video panels, camera, camcorders, audio, & small appliances

Associate Vice President

General Management responsibilities included, but no limited to, 150 direct/indirect reports included personnel in operations, finance, inside/internet sales, & marketing

2001 – 2005 revenue increased from $200M to $600M

Establish senior executive customer relationships and direct the sales organization on all business decisions

Accomplishments

Increased U.S. revenue $200M to $600M in 4 years as AVP US

Developed & Launched the Sharp AUQOS LCD/LED brand within the US to achieve +34% market share

Toshiba America Consumer Products, Inc., Mira Loma, California 1993 – 2001

Consumer electronics video & audio, automotive audio & video, computers, satellite receivers, DirecTV, & appliances (microwaves, small appliances, small refrigerator)

Director – Western U.S. Region (twenty-two states) 1999 – 2001

General Management responsibilities included, but not limited to, 60 direct/indirect reports included personnel in operations, finance, inside/internet sales, warehouse, office staff, customer service, & marketing

Director – Western U.S. Region (twelve states) 1996 - 1999

General Management responsibilities included, but not limited to, +50 direct reports, including 10 in operations, 3 in finance, 3 for inside sales, 5 warehouse, 3 office staff, 3 customer service staff, & 5 marketing managers

Key Account Manager 1994 - 1996

Develop customer relationships to gain preferred positioning of Toshiba products, provide counsel to customers on all business matters, and analyze assigned customers & develop sales objectives by category

Retail Sales Associate 1993 - 1994

Promote the sell-through and image of Toshiba products at the retail store level

Accomplishments

As Director, increased from $8M to $200M U.S. revenue during the 8 years

Successfully launched aftermarket automotive audio & video electronics into the U.S. marketplace

Negotiated brand sponsorship at auto racing events (i.e. Toshiba Indy car, NASCAR, etc.)

Schlumberger Well Services, New Orleans, Louisiana 1990 - 1993

Field Engineer, Offshore

Manage, direct, supervise the duties/scheduling of up to ten Schlumberger employees while on location @ offshore sites

Oversee the utilization of electrical & mechanical service equipment which including down-well electrical/mechanical sensors and explosives devices

Accomplishments

Test, debug, & correct new versions of software for offshore field applications

Education & Licenses

1990, University of Florida Gainesville, Florida, Bachelor of Science Electrical Engineer

1987, Santa Fe Community College Gainesville, Florida, Associates of Arts

1986, Private Pilot License

1984, FCC General Radio Telephone Operators License

During the past 20 years I have attended numerous courses/seminars both in-house & external covering sales & marketing techniques, sales personnel training, personnel management, equal opportunity employment, international personnel procedures, and international personnel laws/regulations.

Military

1982, Honorable Discharge, United States Marine Corps, Twenty-nine Palms, California



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