Newton, MA • T 787-***-**** • firstname.lastname@example.org • Linkedin: https://www.linkedin.com/pub/fabian-capecchi/5/b0/993
Hispanic Creative Director/Senior Copywriter
Results driven Bilingual Copywriter • Traditional and Digital Media • Concept Development • Strategic Thinking • Storytelling • Translation English to Spanish • Trans-creation • Multicultural Brand Management • Spanish Content writing • Expertise in Latin American & U.S. Hispanic markets • Political Campaigns • Ability to Establish a strong Consumer/Brands Emotional Connection
Chambers-Lopez Strategies – Bilingual Copywriter– Washington,DC 2/2016 - current
Working as Creative Copywriter to the primary election of the Democratic Party (Hispanics) for Arkansas, Texas and Florida, on Traditional and Digital Media.
Atton Hotels - Bilingual Copywriter - Miami, Fl
8/25/2015 - 11/22/2015
Create and Develop a brand new positioning statement and marketing copy for the Atton new Hotel in Brickell, Miami, opening next spring.
Chambers-Lopez Strategies – Bilingual Copywriter– Washington,DC 3/2015 - 8/20/2015
Wrote and translated/adapted English to Spanish PR campaigns for the Federal Government, NGO’s and politicians.
Cyanta Studio – Freelance Copywriter - Boston 12/2014-3/2015
Wrote, edited content & cases studies for Cyanta Studio website and creative concept development.
Aeropost Network – Bilingual Copywriter/Translator - Miami, Fl. 10/2014 -1/2015
Wrote, edited and translated/adapted English to Spanish content for an e-commerce
website for Chile and Colombia.
Sentido Comun Film & Video, - Freelance Copywriter - Puerto Rico 10/2011- 8/2014
•Wrote TV spots, radio, print and collateral materials for Sentido Comun Film & Video production.
•Developed promotional campaign of Marco Polo exhibition 2014 for the Art Museum of Puerto Rico.
Koi GC Freelance Copywriter – Puerto Rico 1/2008 – 9/2011
•Elaborated 360 campaigns for Federal agencies; introduction of the new Health Card replacing Blue Shield/Blue Cross.
•Worked on a website to help the unemployed.
•Won the primary election from the current Resident Commissioner of Puerto Rico to the U.S. House of Representatives (in office since 2008).
Comunicadora Nexvs - Creative Director- Puerto Rico 2/2004 – 7/2007
Re-positioned Bonanza restaurants, increasing sales by 50% in a year and a half.
Managed a team of copywriters and graphic designers to become Cooperativa de Seguros
Multiples the top car insurance company of the island.
Wing Latino/Grey Puerto Rico - Creative Director - Puerto Rico 7/2001 – 1/2004
•Lead a regional creative team for Procter & Gamble brands countries (Febreze – Bold – Downy - Magia Blanca), in line with strategic vision/methodology; ensured coherence among 8 countries in Latin America.
•Handled a successful locally based P&G campaign for Mr. Clean.
Fisher Grey Creative Director Febreze – Downy – Bold – Pantene
J. Walter Thompson Creative Director Cerveza Aguila – Nestle
Toro/DMB & B Colombia Creative Director Ariel – Always – M & M – Cotton USA
Corpa/Ogilvy Mather Senior Copywriter Mavesa – Electricidad de Caracas
Leo Burnett Senior Copywriter Banco Mercantil – Cerveza Polar
BA Degree in Communications and Digital Advertising May 2013
Universidad del Sagrado Corazón, San Juan, Puerto Rico.
AA Degree in Advertising and Marketing April 2001
Instituto Universitario de Nuevas Profesiones, Caracas, Venezuela.
Fluent in English and Spanish (native)
MS Word, Power Point, Excel, Paint, Wordpress. PC and MAC computers. Social Media: Facebook, Twitter, (Groups: Hispanic Marketing, Social Media Marketing, Advertising Copywriting, Creative Intensive Net. Spanish Content writing
Wrote and published two Books (in Spanish Language) as a co-author:
UX FPO CRM SEO Web content, SEO Social Media B2B B2C Managed team Graphic Design ROI PR USP Spanish Hispanic Latino Copywriting, management, detail oriented, team player, multicultural, strategy, analysis, blog, B2B, B2C, C2C, consumer experience, experiential marketing, above the line, below the line