VINOD KUMAR RANA
Mob: 098********, Email: firstname.lastname@example.org
Senior level position in Sales &Marketing/Business Development/
Key Accounts Management with leading organizations.
To work in a challenging environment where, I can put all my skills and talents for
elevating the profitability, visibility and performance of the diverse organization. I
seek a career in a leading corporate which gives me an opportunity to enhance my
knowledge & at the same time adds value to the organization.
An outstanding performer with 21 years of experience in Sales and Marketing,
Business Development, Key Accounts Management, Channel Management and Team
Currently designated as REGIONAL SALES MANAGER in M/s. SRI SRI
AYURVEDA (BANGALORE). Working in the capacity of RSM for the last nine years with
last three employers.
• A proactive planner with abilities in devising effective strategies for augmenting,
promoting products for business excellence.
Demonstrated abilities in effective Channel Management.
• Proven performer with an excellent track record in sales across assignments.
• An enterprising leader with strong analytical, problem solving & organizational abilities.
The Growth Path
Dec’93 – Mar’94 • Trainee Medical Representative (Bathinda)
Till 1997 • Medical Representative (Bathinda)
Jan 98 to - 2007 • Senior Medical Representative
2007-2008 • Regional Sales Manager SAS Pharmaceutical
2009- to March 2012 • Regional Sales Manager Bacfo Pharmaceutical
Noida as regional Sales Managers(Handing two super
dsitributors ) (Haryana&punjab,H.P)
• M/s Maharishi Ayurveda Products Pvt Ltd. New
Delhi as (RSM)
• SRI SRI AYURVEDA (BANGALORE) as RSM
12 Dec 2014 to Nov-2015
covering whole of Haryana, Punjab, H.P. and J&K.
1. IN COMPANY (SAS) I AM HANDLING WITH OTC PRODUCT AS WELL AS ETHICALLY
PRODUCTS COVERIN AREA HARYANA,PUNJAB,H.P.
2. IN BACFO PHARMACEUTICAL LTD AS REGION HEAD OF HARY.PUNJAB.H.P.j&K WITH
ETHICALLY PRODUCTS OTC&FMCG PERSONAL CARE PRODUCTS LIKE HAIR OIL CREAMS,
BABY CARE BRANDS. WITH DISTRIBUTOR NET WORK INTHIS AREA.
3.IN MAHARISHI AYURVEDA HANDING OTC,ETHICALLY,WITH C&A NET WORK HANDING
DISTIBUTION IN STATES LIKE PUN.HRY.J&K &H.P.DELHI.RAJ.
4. IN SRI SRI AYURVEDA HANDING WITH PRODUCTS FRAGNACES, AGGRWATTIES,
PUBLICATION . FMCG PRODUCTS,PERSONAL CARE PRODUCTS &MEDICINE. AS
REGIONAL SALES MANAGER.HANDLING 45 DISTRIBUTOR NET WORK WITH SALE OF 35 TO
Key Result Areas - As a Regional Sales Manager covering Haryana,
Sales and Marketing
Analyzing business potential, conceptualizing & executing Strategies to –drive sales,
augmenting turnover and achieving desired targets.
• Developing strategies for increasing width and depth of market penetration and
conversion rates; and handling Market promotions.
• Monitoring competitor activities and formulating effective counter measures.
• Identifying qualifying and pursuing. Business opportunities through market surveys and
mapping as per targeted plans as well as through lead generation
• Formulating & implementing sales promotion plans and new concepts to generate
sales and also achieving of revenue targets.
• Coordinating the promotional activities for new releases & special products.
• Managing customer relationship including interaction with customer for effective resolution of
customer grievances and obtain feedback.
• Reviewing & interpreting the impact of financial changes and attuning strategies accordingly with
focus on retaining the existing clients & developing new ones.
• Managing brand awareness/advertisement to increase top to the mind recall.
• Maintaining relationship with advisors for promoting financial solutions and products,
Key Accounts Management
• Interfacing with individuals/ Key influencers among cooperators for ascertaining requirements,
making presentation and delivering need based product solutions.
• Ensuring speedy resolution of queries & grievance to maximize client satisfaction levels.
• Maintaining excellent relationship with clients to generate avenues for further business.
• Enabling business growth by developing a network of channel partners across assigned
• Guiding and training partners to accomplish set revenue and business targets.
• Focusing and Achieving brand distribution targets through different channels.
• Creating an environment that sustains and encourage high performance.
• Motivating teams in optimizing their contribution levels and extract their potential to the
2006 : MBA (Sales/ Marketing & HRD) from Sikkim Manipal University.
1990-91 : B.A, B..Ed with Mathematics & English.
1999 : Diploma in Sales & Marketing from All India Institute of
Management Studies, Chennai.
1989 : Graduation from H.P University (Shimla)
12th from H.P Board, Dharamshala with Non-Medical
10th April, 1967.
Date of Birth :
Address : H.No. 98, Guru Gobind Singh Nagar, Dhakoli, Zirakpur (Punjab).
Date :1JAN-2016 (vinod kumar Rana)