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Management Product Development

Philadelphia, PA
April 12, 2016

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Michael L. Atkinson

**** *. ****** ****** 267-***-****

Philadelphia, PA 19121

Technology & Management

A top-performing and result-driven Director of Product Development with 20+ years of dynamic experience ranging from Application Support, Consulting, and Business Analysis to Project and Product Management. A proven leader adept at integrating effective business strategies and applications to achieve greater strategic direction. Instrumental in managing complex ERP projects, new product development, and strategic business analysis. Demonstrated ability to identify problem areas and guide staff in the collaborative implementation of corrective actions. Creative, versatile, and target oriented with winning mentality.

Areas of Expertise

Advanced Project Management

Product Development/Management

Business & System Analysis

Strategy Implementation

Cost & Quality Control

Technical Research

Entrepreneur Spirit


Creativity & Innovation

Effective Communications

Time Management Skills

Problem Resolution

Key Skills Assessment

Pragmatic Product Development: Adept at providing the agile development teams with real-time input on user stories, user experience/user interface, and requirements.

Quality Assessment & Applications: Six Sigma – Green Belt, Knowledge of SAP with highest level of both functional technical proficiency: PM (Plant Maintenance)/EAM (Enterprise Asset Management), SM (Service Management), CRM (Customer Relationship Management), SD (Sales & Distribution) and IS-U (IS-Utilities).

Resource Management: Leverage existing technological resources to continue growth and company stability.

Professional Experience

ANYTIME FITNESS CLUB, Philadelphia, PA 2014–Present


Diligently oversee all operations to ensure effective business practices ranging from personnel oversight to facility management and ensure smooth running of operations.

Key Accomplishments:

Implemented SAP Business One from install to advanced configuration.

Opened first Anytime Fitness club in Philadelphia.

Awarded Best of Philly 2015.


Director, Product Development

Stayed connected to customers and end users at a grass roots level to perceive, adapt, and respond quickly to customer needs and changing market forces. Worked closely with customers, engineers, sales, and consultants to ensure successful customer adoption and business results. Managed the entire product line life-cycle from strategic planning to tactical activities to retirement, utilizing the Agile Development Methodology. Developed and implemented a company-wide go-to-market plan, working with all departments to execute. Analyzed potential partner relationships for the product.

Key Accomplishments:

Oversaw a Product Portfolio generating $28M annually with 12-18% yearly growth rates. Products included: Managed Application Services for SAP, Managed Hosting Services for SAP, Evaluation and Implementation Hosting for SAP, SAP Cloud Storage As A Service (STaaS), and SAP Mobile Solutioning.

Successfully established, developed and executed on an against 18-month product growth roadmap, facilitating strategy and execution of plan.

Defined and delivered market leading solutions to customers and the marketplace, driving thought leadership and ensuring the success of go to market channels.

Drove the plan to buy/build/partner by helping define the roadmap for industry solutions based on well-defined business cases. Drove a solution set across development, marketing, and sales teams.

Michael L. Atkinson Page 2

Professional Experience Continued…

ONDEMAND SOFTWARE, King of Prussia, PA 2004–2007

SAP Product Manager

Conducted custom training as requested. Also worked heavily with Sales in a support capacity and Product Marketing to define the go-to-market strategy, launch new releases and help them understand the product, new features, key benefits, and target customer. Also responsible for trade show attendance as an attendee, speaker and exhibitor. Responsible for the process-specific configuration of the entire internal SAP landscape which consisted of ECC 5.0, ECC 6.0, CRM 4.0, SCM 5.0, BW 3.5, Solution Manager 4.0, Enterprise 4.7 and Enterprise Portal 7.0.

Key Accomplishments:

Spearheaded successful positioning, feature set and timely launch of the OnDemand for SAP product releases.

Established market-leading position amongst Enterprise competitors for two years before being acquired by Oracle Corporation.

Enhanced the product from existing ideas, and fostered the development of new ideas based on industry experience, working with cross-functional team members, executives and contact with customers and prospects.

GCDS / SAP AMERICA, Newtown Square, PA 2002–2004

Product Specialist

Supported both operationally and strategically, all four proprietary products in the GCDS (Global Custom Development Services) portfolio. This support began at product inception through end of life and included industry solutions for Deduction Management, Railcar Management, Training and Education, and Inventory Management. Responsible for design scope, requirements gathering, process mapping, Best Practices, testing, training and post go-live consulting support.

Key Accomplishments:

4 Full Lifecycle SAP PM and CRM Implementations.

Roche Diagnostics (4.5B), DuPont (4.6C), Coca Cola (4.6C), Oakley (4.6C).

CRM 3.0 and 4.0. Customer Interaction Center, Solution Database.

Order Processing, PMIS, Work Clearance Management, ArchiveLink and CATS. Responsible for Blueprint, Best Practices, advanced configuration, testing and training. Projects completed on time and under budget.

Career Note

SAP AMERICA, INC, Newtown Square, PA 2000–2002

Senior Applications Consultant

SAP AMERICA, INC, Newtown Square, PA 1998–2000

Plant Maintenance Consultant

SAP AMERICA, INC, Chesterbrook, PA 1994–1998

Application Support Consultant

Education & Certifications

Certified SAP Support Consultant

Certified Personal Trainer

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