Marketing

NICOLE CHIMENTI

**************@*****.*** 561-***-****

1

Accomplished strategic marketing professional with strong decision making and problem solving abilities. Results oriented team leader with proven track record in the following areas:

Brand Marketing

Trade Marketing

Public Relations & Events

Consumer Marketing

Advertising

Digital Marketing

Sales

Sales Analysis

Business Development

PROFESSIONAL EXPERIENCE

NICOLE CHIMENTI MARKETING SERVICES, Delray Beach, FL 2015 – Present Marketing Consulting firm providing solutions built on sound marketing and sales strategies focusing on Business to Business and Business to Consumer.

CEO

Collaborated with firms from established and developing sourced services destinations to expand their reach into the US, UK, Canada and other western markets. Connected service providers with their target audience to acquire new sources of income and promote growth in their current client base through strategic marketing. Services include partner search, strategy consulting, market research and comprehensive marketing plans. SANCILIO & COMPANY, INC. (SCI), Riviera Beach, FL 2014 – 2015 A private pharmaceutical company engaged in the development, commercialization, and manufacture of global branded prescription, over-the-counter (Ocean Blue Omega-3 Softgels) and generic prescription pharmaceutical products. Director of Marketing and Brand Management

Developed, executed and managed comprehensive strategic marketing plans for pharmaceutical and over-the- counter (OTC) branded products including product development, line extensions, research, pricing, channel strategy, route to market, advertising & communications. Implemented promotional and trade programs which supported the brand vision, built brand loyalty, awareness, and market share in Food/Drug channels. Responsible for life-cycle management for the brand.

Partnered with key accounts to develop consumer promotions resulting in triple digit sales lift.

Collaborated with R&D to develop new products and improve current formulations. Streamlined and revamped new product development and go-to-market processes.

Managed and guided a Marketing Department including Market Research Manager, Marketing Assistant and Digital Marketing Manager to develop KPIs with the goal to better understand consumer and competitive intelligence to develop business strategies (by channel) to maximize profits.

Lead agency in creation of branding campaigns ensuring creative standards are met in the management and execution of copy for TV, digital and print advertising, web development, communication briefs and new product packaging for pharmaceutical products, OTC branded products, and contract manufacturing. SMS AUDIO, Delray Beach, FL 2012 – 2013

A global headphone and accessories brand, privately owned by celebrity Curtis “50 Cent” Jackson. SMS Audio is an emerging brand sold in US airport retailers and distributed to 20 other countries. Director, Global Marketing

Lead the development and implementation of a global marketing plan to build awareness and gain market share of an emerging luxury brand. Delivered processes and decision making to develop and market the brand in 50 countries; in addition to creating a framework to ensure efficient use of resources within the global network.

Managed domestic marketing team and global partners on every key marketing deliverable: traditional marketing, trade marketing, out of home marketing, public relations, celebrity appearances, social media, events, and digital marketing/SEM.

NICOLE CHIMENTI

**************@*****.*** 561-***-****

2

Developed a Brand Framework and Guide consisting of brand assessment, brand positioning, brand architecture, consumer segmentation, brand blueprint in addition to global positioning and growth strategy.

Adhered to multi-million dollar budget for US and all key global regions, monitored each campaign and developed KPIs for each region.

Executed strategic plans to increase brand recall and place SMS Audio in an increased category position among competitive headphone brands greater than $100, per NPD Group. GLANBIA PERFORMANCE NUTRITION – BIO-ENGINEERED SPORTS NUTRITION (BSN), Boca Raton, FL 2012 – 2012 Bio-Engineered Supplements and Nutrition, Inc. (BSN) is a global leader in the sports nutrition, a division of publicly held Glanbia Performance Nutrition, winning more than 35 sports nutrition awards over the course of the last six years. Brand Manager

Managed brand on a day to day basis with continual monitoring of the brand, consumer purchase behavior and competitive market.

Developed a Brand Guide consisting of brand assessment, brand positioning, brand architecture, consumer segmentation, and brand blueprint.

Planned strategic consumer promotions by analyzing all past promotions along with competitive promotions.

Worked with R&D on launch of new products based on consumer demand and to increase product portfolio and sales.

JARDEN CONSUMER SOLUTIONS, Boca Raton, FL 2006 – 2012 Jarden Consumer Solutions (JCS) is division of the Fortune 500 Jarden Corporation. JSC develops, manufactures, distributes and markets products for kitchen and home such as Sundown, Oster, Mr. Coffee, Crock-Pot, FoodSaver, Margaritaville Cargo, Bioaire, Holmes, and Patton.

Associate Brand Manager (2007 – 2012)

Marketing Contractor through AQUENT (2006 – 2007)

Managed brand portfolio and businesses including Sunbeam, Oster, FoodSaver & Margaritaville brands. Developed traditional marketing and advertising campaigns including TV, print, radio, online, public relations & special events. Evaluated all sales and marketing campaigns for success metrics analysis.

Supported the annual planning process; leading tactical planning, monitoring trend and reporting on marketplace changes. Develop and implement plans to drive opportunities in support of annual sales goals.

PR Lead for organization and sister companies; annual press event resulted in 45 media placements reaching 90 million consumers

Maintained and created new brand identity through the development of packaging and logos. Developed new brands for mass channels creating incremental skus and revenue in the millions.

Strategically planned and implemented a layered marketing plan of TV, print, and in-store promotions to create incremental product placement and sales lift in Q4. SOUTH FLORIDA COMMUTER SERVICES, A PARSONS BRINCKERHOFF COMPANY, Fort Lauderdale, FL 2004 – 2006 Parsons Brinckerhoff is a global consulting firm assisting public and private clients (public and private sector) to plan, develop, design, construct, operate and maintain hundreds of critical projects around the world. Marketing Consultant

Developed and implemented Transportation Demand Management (TDM) marketing plans for the private and public sector. Provided a variety of marketing opportunities to downtown corporations to help reduce traffic and improve air quality.

Developed a Transportation Demand Management (TDM) Policy for the City of West Palm Beach by coordinating with downtown corporations, city officials, the Florida Department of Transportation (FDOT) and the Mayor of West Palm Beach.

Constructively planned South Florida Bike to Work Week Campaign while keeping under budget

Conducted marketing research through employee surveys to identify transportation needs and successful promotional plans for employers.

NICOLE CHIMENTI

**************@*****.*** 561-***-****

3

REXALL SUNDOWN, INC., Boca Raton FL 2000 – 2003

A leader in Vitamins and Supplements, Rexall Sundown developed, manufactured, distributed, and marketed Sundown Vitamins, Osteo Bi-Flex, Met-Rx, and Pure Protein. These brands to this day can be found in major Food, Drug, and Mass retailers. Associate Brand Development Manager – Vitamins, Minerals, Herbs, Supplements & Weight Management (2002 – 2003)

Provided Sales and Marketing with business building channel strategies, pre and post event/sales analyses and winning sales collateral to drive overall company sales and profits.

Successfully managed $2MM Trade Fund budget which generated over $6.5MM in incremental volume.

Developed all sales collateral for new $110MM Rexall Premium line of Vitamins, Minerals, Herbs and Supplements (VMHS) including merchandising vehicles, sell sheets and point of purchase materials.

Conducted lift and ROI analysis to identify most profitable and successful promotion types by Class of Trade.

Created Sundown Kids store displays which generated over $1MM in incremental volume. Trade Marketing Associate Manager (2000 – 2002)

Developed account specific promotions and merchandising initiatives to drive sales and maximize trade spending effectiveness. Monitored accrual fund to endure spending efficiency.

Designed Kroger Mega Event pallet program which generated $2.5MM in incremental display volume and delivered a 24% CM.

Developed the Total Nutrition merchandising sets for Winn Dixie and Food Lion grocery stores to help educate consumers, maintain a good relationship with account and grow business revenue.

Planned and executed a promotional event program for Winn Dixie and Food Lion which generated $1.8MM in incremental display volume and delivered a 22% CM.

Increased sales at Kroger by 120% in one year by implementing effective promotional plans and creating secondary placement for products with displays.

Headed up the launch of the Carb Solutions brand to the East Region of Sales by developing a permanent display to hold all products until retailers have permanent shelf space. Display generated $500M in incremental volume first quarter of launch.

EDUCATION

Florida Atlantic University, Boca Raton, FL

B.S. Degree, Business Marketing

Florida Atlantic University Business Partner Program: Marketing Intern, Palm Beach Pops

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