Sales Assistant

Donna Lefont 404-***-**** email: ********@*********.***

Work experience June 2012- present Atlanta, Georgia Lefont Film Society, Founder

Founder and film programmer for 501(c)3 Lefont Film Society, launched April 2011. Presenting art, independent, foreign language film programming. Non profit mission focused on media arts and film appreciation and education for youth, the next generation to carry on the appreciation for cinema. January 2002- present Atlanta, Georgia

Big Screen Media- Founder, Advertising & Sales

- Develop and plan direction of brand equity, positioning, on-going community and neighborhood loyalty promotional programs for customer retention and areas of new growth. Founder, film programmer for Kaleidoscope Cinema, Atlanta’s International Film Festival for Children (2004/2005). Asst. Film Programmer for Lefont Theaters French Film Festival sponsored by Alliance Francaise Atlanta ( 2003/2004)

- Founded Big Screen Media in 2002, as an in-house on-screen advertising agency. Selling and marketing, pre-show cinema advertising space to local and national advertisers. Establish new accounts, maintain renewals via contract negotiations. Additional duties include; ad design, public relations, website management, special event rentals, cross- promotional tie-ins with film studios, advertisers and clients. Lefont Theaters, Inc.- Marketing, Programming & Sales

- Assistant film buyer. Attend national and international film festivals (Cannes, Sundance, Telluride, Toronto), Attend trade screenings and industry conventions( ShowEast, CINEMACON) to preview film product prior to release and retain industry distributor relationships. July 2000-November 2001 Atlanta, Georgia

Porsche Cars North America -Marketing & Sales Training Manager

- Manage marketing campaign for PDE (Porsche Driving Experience) in order to articulate strategic brand loyalty within marketplace, between owners, vendors and suppliers.

-Implementation and development of strategic sales training schedule, curriculum and print modules used in training sales staff within the 200+ Porsche Dealerships throughout North America and Canada. Facilitate extensive on-going vendor communication to ensure efficiency in reaching project objectives and production deadlines.

July 1998-June 2000 Atlanta, Georgia

TBS Superstation, Turner South On-Air Promotions Creative Services Assistant to Vice President, Creative Director On-Air Services

- Administrative and creative support to Vice President, Creative Director on network design, on-air promotion packaging, original interstitial programming and promotion for launch of Turner South on October 1999.

- Worked in conjunction with marketing, on-air promotion producers, editors, graphic designers and design agencies on promotional packaging, trade and consumer print advertising and collateral.

- Handled multiple projects within simultaneous deadlines: website content, tracking, logging video footage, logos for on-air promo packaging, sales reels and style-guides. Coordinated award submissions for BDA/ PROMAX, NATAS, EMMYS and CTAM. Worked with outside firms on Western Show and NCTA trade show booth & kiosk designs.

January 1995-June 1998 Atlanta, Georgia

CNN Ad Sales, Turner Broadcasting Sales, Inc. Sales Assistant

- Assisted Account Executive in all aspects of sales process; presentations, upfront and scatter national media- buy proposals for media buys totaling over $25 million annually.

- Developed strong client, advertising agency and internal working relationships in monitoring accounts and resolving discrepancies.

Education August 1994 University of Alabama Tuscaloosa, Alabama Deans List Bachelor of Science New College* Depth Study: Natural Science and Human Studies

* New College limits enrollment to 200 students who are carefully screened before admittance based upon high motivation, serious intellectual independence and a strong desire to achieve a goal not originally offered by the University.

Community

Service

Computer Skills

Executive Director, Variety Children’s Charity of Georgia. Host Committee Member for the following organizations and events Captain Planet Foundation, Travelers Aid, HOPE ATLANTA, Atlanta Steeplechase Saddle Up Soiree, Chayil, March of Dimes Dining Out, Atlanta Jewish Film Festival. Mac and Windows software -Keynote,PowerPoint, Numbers, Excel. Internet and Social Media

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