TOMMY BABIL
**** ** ***** **. ***** Shores, FL **138 • 305-***-**** • * *****@*************.***
DIRECTOR / MANAGER
Social Media Director / Sales & Marketing Director / Business Development Manager / Digital Marketing Consultant
“Tommy proved an exceptional manager that excelled in the sales and marketing of the digital outlets”
“ Tommy is a super fire-starter with great energy, business acumen, creativity & management understanding”
“ Tommy is an innovative & hard-working entrepreneur. He understands how to develop & market a successful business”
“Tommy was the most innovative manager I have had the privilege of working with.” A respected and well-connected Marketing operations and business leader, with a true passion for excellence and over 20 years experience managing operations and teams, transforming organizations, pushing revenues and profits to new levels and ensuring superior customer service delivery for luxury brands, the hospitality sector and in high profile, national arenas. Inspires and achieves growth through passion, energy and a refusal to accept second best, coupled with a ‘can-do’ mind-set, a keen business acumen and a proven ability to birth and develop a market-leading new business or concept that creates brand differentiation and guarantees explosive returns on investments, customer loyalty, strong company image and long-term revenue growth. Consistently acclaimed and known as the go-to person who gets things up and off the ground, rescues ailing operations and brings flair and sophistication at all levels; now seeking to utilize vast expertise and add value to a progressive organization.
Areas of Expertise / Core Competencies
Social Media Operations /
Management
Business Development / Sales
Staff Training / Development
Multitasking / Problem Solving
Luxury / Lifestyle Customer
Private Jet Charter
Start-ups / Project Management
Entrepreneur / Strategic Plans
Shareholder Value Creation
Business Leadership / P&L
Team Leadership / Recruitment
Stakeholder / Client Relations
Digital Production / Marketing
Pre-Opening / Promotion
Business Impact & Experience
Ø A renowned professional experienced in marketing management, luxury sales, digital media production and start-ups.
Ø Inspires others, passionate about developing people and creates rejuvenated, cohesive, cross-cultural teams. Ø A charismatic leader who builds and leads brands to enhance P&L results and enable growth in brand equity. Ø Develops lucrative, international partnerships and widely known in celebrity, press, corporate and VIP arenas. Ø A skilled problem-solver and multitasker with a strong eye for detail and vigilant of quality-risk-cost continuum. Ø Brings authority, good humor, status and integrity and recognized for ability to turn around poor performance. Ø Has a reputation for creating businesses that are unique, brings media buzz and makes every client feel special.
Ø Delivers high impact sales, marketing and business plans and innovation and new ideas to group operations. Ø Committed to the highest levels of operational excellence and confident of producing positive results on hire. Ø
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Professional History
DIRT GEEK MEDIA, FL 2010 – PRESENT
A leading full-service digital marketing company that delivers powerful, engaging and memorable visual experiences. MANAGING DIRECTOR
Hold profit and loss responsibility and oversee bottom-line management and day-to-day operations and strategic development of this company; acting as the face of Social Media and including brand development, client management, financial management and administrative duties, marketing and online strategies, the recruitment and supervision of cross-functional teams, production of large-scale client websites and media outlet properties. Leading all initiatives to create strong alliance partnerships and develop new business both nationally and internationally.
v Instituted guerilla marketing strategies and implemented numerous new procedures to enhance operations, boost leads, improve viral and engaging message production, drive down costs and ensure long-term revenue and business growth.
v Greatly strengthened the client’s profile by creating an engaging new websites (layout, copy, SEO), via grassroots networking, speaking at conferences and the rollout of high-impact social media campaigns. v Built a fun, positive and enthusiastic working atmosphere and highly motivated team after hiring a team of ghostwriters and editors as well as personally coaching and developing individuals. v Established a channel of repeat/referral business and forged lucrative, lasting business relationships due to integrity, energy and ability to make things happen; demonstrated with multiple testimonials from clients. v Key accounts include: Bandito Brothers, Barton G., The Art Chamber, La Defensa, Poncho DeAnda, amongst others.
BJETS, CA 2013 – PRESENT
Provided marketing, business development and consultancy services for operation. MARKETING MANAGEMENT CONSULTANT / BUSINESS DEVELOPMENT Assisted founder in developing innovative marketing strategies within the highly competitive private jet charter industry. Developed business consultancy and managed sales operations and bespoke solutions to support company objectives. Led on multidisciplinary initiatives to set the strategic direction, operations and enable growth and goals to be realized, while providing high-level business support and expertise ensuring all deliverables, milestones and workflow processes met expectations and needs. FUTURE LIFESTYLES, FL 2008 – 2010
BUSINESS DEVELOPER – PARTNER
Creator of Sexlets Gum. First product of its kind. A natural male enhancement chewing gum. Developed an international guerilla style marketing campaign generating over $1,000,000 in sales within the first year of production.
v Created huge global buzz.
v Managed PR campaigns which included television and radio interviews within ABC News, CBS News, NBC News, Fox, Univision, Telemundo, The Jimmy Fallon Show, The Today Show, Good Day Sacramento, The Howard Stern Show, National magazines, newspapers, blogs, news wires, and other medias. v Developed customer loyalty programs.
v Gained superb return on investment and boosted the business’ profile after creating a unique and welcoming atmosphere, through creative promotions and events while instilling flair, warmth and refinement throughout.
v Developed sales strategies.
v Managed distributor relationships.
PHARMACEUTICAL EQUIPMENT INTERNATIONAL, FL / PR 2002 – 2008 VP OF SALES AND MARKETING
v Instituted a unified identity based on a new market development approach and built a cohesive, cross- functional team after recruiting new talent, sharing best practice and driving teams to deliver an incredible customer experience.
v Created new sales programs.
v Gained new customer base after revamping tradeshow presence. v Delivered win/win new business after successful contract negotiations between manufacturers and clients. v Reinvigorated business by developing innovative marketing strategies/tactical communications campaigns. v Widely recognized for pharmaceutical manufacturing expertise, motivational skills and business acumen; with changes resulting in record business/revenue increases including smashing projected earnings of $1.5MM average yearly.
WH2, FL / NY 1998 – 2002
A group with unique, high-end watch dealers in New York and Florida: sales of >$5MM MARKETING / SALES ASSOCIATE
Established a new concept retail and digital store and oversaw all operations and strategic direction, including, site acquisitions, design and fit-out, purchasing, promotions, budget management, the hiring and training of all staff and ensuring highest quality standards with customer experience second-to-none. v Built the new retail location in Aventura, FL.
v Built and managed the digital sales outlets.
v Maintained status as the spot to go to for Rolex, Cartier, Patek Philippe, and other high-end watch brands at discounted prices.
v Sourced and negotiated contracts with brands.
v Enabled stability and real business growth after utilizing network of key contacts, developing strong business relationships with new partners and the media.
COUNTRY LIFE VITAMINS, NY 1996 – 1988
CLIENT ADVISOR
Drove sales and established new business relationships for high capital value, top-of-the-line vitamins and nutraceuticals, including managing the territory assigned and working extensively with customers to determine needs, deliver custom solutions and enable all personal and business targets to be achieved. v Quickly built client base and became #1 producing sales associate in territory. v Remained #1 profit producer through 1988.
v Surpassed client expectations by providing wrap-around support services that let to major business uplift. v Led product demonstrations in customer locations increasing overall sales. v Participated in industry tradeshows promoting product lines and gained insights on new trends. PARADISE ROCK CLUB / CLUB M-80, MA 1990 – 1994
The number one live music venue in Boston as well as Boston’s first Euro nightclub. Employed over 120 personnel. PROMOTIONS / CUSTOMER RELATIONS
Directed and performed broad-based activities relating to the daily promotion of operations and focal point for getting the new nightclub concept up and off the ground; leading all pre-opening/opening phases and the stabilization of the club and managing all developments including promotions and customer satisfaction. v Known for bringing clarity of direction, cohesion and strategic focus to operations and grew the business and the clubs’ reputations by involvement in previously closed doors and enhancing operational capabilities. v Integral in M-80 becoming the number one consumer of Moët et Chandon champagne in the Boston area. v Ensured smooth operations by quickly resolving client/operational issues presented by high volume activity. v Increased productivity and capabilities of service teams while reducing costs and streamlining operations. v Built lasting relationships by handling memberships and services for international VIPs/celebrity clientele. Personal & Professional Characteristics
Visionary, resourceful, entrepreneurial nature A refined sense of quality, service, aesthetics Confident and takes on challenging roles Professionalism, diplomacy and integrity at all times Extremely passionate, efficient, creative and reliable Calm and assured in pressurized situations Excellent networking and communications prowess A natural business leader and large team mentor Superb interpersonal skills A high achiever succeeding in all positions worked in Qualifications & Credentials
BS (BACHELOR OF SCIENCE) IN COMMUNICATIONS, MASS MARKETING / PUBLIC RELATIONS, BOSTON UNIVERSITY, BOSTON, MA, 1994
MINOR IN ART HISTORY, BOSTON UNIVERSITY, BOSTON, MA, 1994 SPECIALTIES: SOCIAL MEDIA MARKETING, CLIENT ENGAGEMENT, EMAIL MARKETING, CUSTOMER TARGETING, ONLINE PAID ADVERTISING MANAGEMENT, WEBSITE DEVELOPMENT, MOBILE APPLICATION DEVELOPMENT, SALES, BUSINESS DEVELOPMENT
ACCOMPLISHMENTS: TOP 30 NEW ENTREPRENEUR INC. MAGAZINE 2009, TRI-ATHLETE, RUNNER, CYCLIST, FATHER, HUSBAND
ELIGIBLE TO WORK IN THE US
LANGUAGES: ENGLISH (FLUENT), SPANISH (FLUENT)
PROFICIENT IN MICROSOFT AND MAC
“ Tommy is a well respected authority figure. He is creative and formed a large following of loyal customers”.