Sales Social Media

Danielle Robertson

** **** **** ****** *** York, NY 10011 www.krop.com/snapcracklecopy / ********.*********@*****.*** / www.linkedin.com/in/snapcracklecopy

Visionary creative with proven ability to think strategically, manage teams and champion concepts. Responsible for ideating data-driven campaigns, quality engagement initiatives and memorable experiences across multi-channel opportunities. Moving the needle through strategic positioning, definitive brand vision and dynamic content. Regularly exceed key performance indicators and sales projections. Specializing in beauty, fashion, financial services, consumer packaged goods, home goods, entertainment, gaming, food & beverage, b2b.

Career Highlights

Creative Director Copy

Snap Crackle Copy

New York, NY 1998 – present

Clients: Garnier, Kérastase, Dove, Olay, Popular Club, Alfred Dunhill, Walkers Shortbread, Weleda, Keratage.

Creative visionary elevating brand recognition and corporate identity across multiple channels. Partnering with Fortune 500 companies, world-class agencies and global brand leaders to engage audiences, increase interaction and decrease unsubs. Specializing in creative ideation/ dynamic content within relevant channels. Assembling and overseeing xscreative teams to deliver new product launches, line extensions and brand building opportunities. Presenting onsite creative workshops that identify best practices and highlight digital trends. Multi-channel engagement: Digital, social, print, broadcast.

Senior Copywriter

Acxiom Digital Impact

New York, NY 2014 – 2016

Clients: L’Oréal Paris, Garnier, Sony, Century Link, Fidelity, AirEvac, General Motors, Lenox, Wells Fargo

Macy’s.

Connected brands to consumers through data-driven creative solutions across digital platforms. Specialized in concept development, presentation and execution of dynamic campaigns. Consistently delivered concepts that sparked consumer interaction via: responsive email, landing pages, support modules and dependencies, direct mail and social media content. As a thought leader dedicated to the pursuit of quality engagement through best practices, I successfully launched new business promotions, pitched and developed revenue-building workshops, and mentored and motivated interns through the NAF program and inter-departmental requests. Increased open rates and click-thru while decreasing unsubs. Won awards, too (Best of Show IAC; 2016 IAC Outstanding Email Message; 2016 Communicator SILVER Award of Distinction; 2014 IAC GOLD Award Of Excellence; 2014 IAC SILVER Award of Distinction).

Freelance Associate Creative Director

New York, NY 2010 -2014

DigitasLBi US

New York, NY

Account: L’Oréal Brands: Garnier De-constructed Fructis Style; Marvelous Oils

Creative oversight of the Garnier De-constructed video shoot featuring top-trending beauty bloggers. Wrote and edited video scripts and beauty tutorials, supervised shoot production and developed supporting interactive content: web copy, banners, modules and dependencies.

Vayner Media

New York, NY

Accounts: SlimFast, Dove Men + Care, Dove, Green Mountain Coffee

ACD responsible for development, execution and content of social media campaigns, contests and sweeps. Mentored and managed junior writers and design team members.

LF Li & Fung

New York, NY

Brands: Rachel Zoe, Derek Lam, Carlos Falchi, Sperry Top-Sider, Geoffrey Beene, Rosie Pope, Rosetti, Tignanello, Walmart, Kmart, Vena Cava, Jonathan Adler, Apartment Therapist, Calvin Klein

Responsible for articulating brand visions of renowned fashion, textile and lifestyle designers. Developed campaigns, brand books, lookbooks and sizzle reels to support new business acquisitions, retail partnerships, line extensions and launches. Extensive name generating for products and fashion collections. Conducted, edited and executed interviews.

True Action Network – Digital Agency/eBay Company

New York, NY

Client: Kraft.

Lead copywriter on the TASSIMO account charged with relaunching the consumer website, concepting and developing email campaigns and offers including support modules and dependencies, site content and social media. Collaborated with strategy, analytic and design teams to brainstorm and execute provocative, results-driven concepts and campaigns for existing and new business acquisitions. Exceeded Q4 sales projections by 150K.

Copywriter

L’Oréal USA: Matrix

New York, NY 2003 – 2010

Brands: Biolage, Sleek, Amplify, Logics, Matrix Essentials, Curl.life, Solutionist, Color Sync, SoColor, V-Light, Matrix Men

Collaborated with marketing, education and art directors on Global/US product launches and line extensions.

Development of all direct-to–consumer/b-to–b collateral assets to support these initiatives including: headlines, taglines, product names, package copy, technology, education, brochures and scripts

Partnered with multi-channel/integrated communications on interactive, social media, SEO, vlogs/blogs, micro sites, banner ads, sweepstakes promotions, email blasts and text concepts. Concepted, developed, executed and edited brand magazines for both Matrix and Logics brands. Developed brochures, sales letters and DVDs for L’Oreal Matrix Fast-Forward conversion program that resulted in 5,000 new salons adopting the Matrix brand as their primary product selection. Established copy procedures and processes.

Managed freelance copywriters, projects and schedules. Developed, updated and maintained style-sheets and editing reference tools.

EDUCATION

Bachelor of Fine Arts, Advertising Communications, New York Institute of Technology

Copywriting, School of Visual Arts

Copywriting/Direct Mail, New York University

AWARDS

BEST OF SHOW IAC: L'Oréal Trend Campaign Email

http://di-creative.com/loreal-holiday-trends

2016 IAC OUTSTANDING Email Message: L’Oreal Paris Voluminous Superstar Mascara Launch

http://di-creative.com/loreals-superstar-masacara-launch/

2016 Communicator Silver Award of Distinction: L’Oreal Paris Fall Trends Newsletter

Online Advertising & Marketing – Newsletter

http://di-creative.com/loreal-paris-fall-trends

2014 IAC GOLD Award of Excellence: Online Advertising & Marketing L’Oreal Paris USA Red Hot Holiday Online Advertising & Marketing - Campaign B-to-C

http://di-creative.com/loreal-holiday-trends

2014 IAC SILVER Award of Distinction: Online Advertising & Marketing L’Oreal Paris USA - Red Hot Holiday Online Advertising & Marketing Newsletter

http://di-creative.com/loreal-holiday-trends

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