Marketing Specialist

Reza Rad

****-***@*******.*** Tel: 416-***-****

LinkedIn: https://ca.linkedin.com/in/rezarostamirad

As a Digital Marketing Specialist, I am highly up-to-date with advances in web technology and have strong knowledge of social networking, email marketing, pay-per-click advertising, viral marketing campaigns and analytics. I strongly know how to communicate the key features of product to customers and colleagues who are not as technically literate as they are. I am strongly organized and detail oriented. As a Digital marketing specialist, I:

Use my interpersonal and communication skills to work productively with the other departments

Have a strong interest in the future of digital world

Think creatively about innovative approaches to marketing

Know how to use my problem solving skills to make a successful online marketing campaign

Am a great team player with ability to work independently

Can manage multiple projects simultaneously, and never lose track of where things are

Competencies:

Sprout Social media management, Twitter Analytics, Google Analytics, Google tag manager

Microsoft Office, WordPress, Abode Photoshop, and Working knowledge of HTML, Visio

Professional Experience

Inter Cosmetiques Inc.

Digital Marketing Specialist June 2014 - Present

Proactively promoting the organization on all available social media platforms, including Twitter and LinkedIn to make traffic, brand awareness, and interactive relationship with customers

Creating and executing a complete SEO strategy and collaborating with web designers to ensure the website is fully optimized to drive online traffic to the website and overseeing the campaign

Providing actionable insights for online initiatives using A/B testing methods to gaining maximized benefit from campaigns

Preparing weekly report regarding marketing activities, ROI, user site statistics, conversions, lead generation, and brand on social media

Tools: Google Analytics, Google Tag Manager, Google AdWords, Weblog, Sprout Social Management, SEMRush

SH Software Engineering Corp.

Digital Marketing Consultant January 2013 - April 2014

Worked as a CEO adviser for the "Online Loyalty Club”, during this time, all needs for information, ideas and developing new features for customer loyalty program in retail banking were covered.

Designed market research program to define targeted customers and their needs

Designed SEM and ongoing online advertising budget

Designed a robust data analytics strategy that allowed profiling, identifying and differentiating

Reviewed all data from different channels and assessed the usability of them and in volubility in sales records

Channel Usage & Usability Analysis – Responsible for the monitoring, measurement, and analysis of the site usage including:

Evaluated the internal and external resources which were supposed to handle the project

Reza Rad Tel: 416-***-**** Page 2

B Electric Company

Digital Marketing Specialist June 2010 – January 2013

Reported performance of all digital marketing campaigns (ROI and KPIs) based on sales activities and used different tools such as Google Analytics for mapping online activities

Collaborated with the agencies and partners, helped design, build and maintain the social media presence and analyzed key metrics on weekly, monthly and quarterly basis

Ensured brand messages were consistent, gathered and analyzed customer insight, and worked closely with content developers and technical team to be sure that everything is aligned to the SEO strategy

Run PPC (Pay Per Click) campaigns on Google, LinkedIn and Facebook and checked all landing pages

Tools: Google Analytics, Google AdWords, Microsoft Dynamic CRM

Engineering and Services 7th-Sense Company

Market Research Analyst / Digital Marketing Specialist November 2002 – June 2010

Collected and analyzed data on customer demographics, preferences, needs, and buying habits

Configured and used web analytics data to recognize patterns and trends to increase the web traffic, conversions and ultimately revenue

Responsible for reporting on digital campaigns that include Display, Online Video, Paid Search, Mobile, Email and Social Media marketing and calculated ROI

Tools: Google Analytics, Google AdWords, CRM Software

Education

Diploma in E-Business Systems Administration, Cavendish College 2012

Master’s in Electronic Business Management (MBA), Industrial Management Institute 2011

Professional Certifications

Google AdWords, Google 2016

Mobile Advertising, Google 2016

Search Engine Marketing, University of Toronto 2016

Foundations of Digital Marketing Management, University of Toronto 2015

OSLT, Centennial College 2014

Marketing Analysis, IMI 2010

Business Intelligence, IMI 2007

Customer Relationship Management, TMBA 2006

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