Programmatic, Digital Media, Mobile, Sales, Business Development

Dane Friedman

*** *. ** ******, *** *A New York, NY 10016 516-***-**** ****.********@*****.*** Related Experience:

Chief Operating Officer, Clearmeadow Partners LLC, New York, NY July 2015 Present

● Consulted with internet publishers and technology companies, helping generate demand, driving revenue, and providing strategic introductions

● Created celebrity gossip website, generating over a million page views per month, while achieving profitability

● Served as independent ad sales rep for millennial focused publisher

● Helped client (under NDA) with their programmatic strategy, header bidding, and generating demand from DSPs and networks

● Created consumer focused approach and user acquisition strategy for Thuuz Sports

● Clients included Elite SEM, Thuuz Sports, Dstillery, as well as others under NDA Senior Director of Sales, Answers.com, New York, NY June 2014 July 2015

● Served as a player/coach overseeing direct and programmatic advertising

● Managed team of 3 salespeople and 1 account manager

● Created media kit, and PMP one sheet for the team

● Set up over 30 PMP deals across desktop/mobile with brands, agencies, trading desks, and DSPs

● Clients included American Express, Lending Tree, Google, MediaMath, Rocketfuel, Adroll, Xaxis, Turn, The Trade Desk, and DataXu

● Grew business development opportunities with ad tech platforms and ad networks Sales Director, Media Solutions, Bazaarvoice, New York, NY May 2012 June 2014

● Led east coast media team in revenue for 2013, reaching 110% of goal for the year, and 130% for Q1 2014

● Generated new business from clients such as Google, T.J. Maxx, Payless, Dyson, Vistaprint and 4 separate lines of business from American Express

● Led U.S. sales efforts for Word Of Mouth Ads, a dynamic creative solution in 2012

● Helped transition the company from SaaS business model to hybrid SaaS/Media model Account Executive, Bloomberg LP, New York, NY February 2010 – May 2012

● Managed Bloomberg.com & Bloomberg Mobile Midwest Territory

● Led all of Bloomberg Multimedia in revenue from Q3 2011 Q2 2012 with over $8MM in revenue during that period

● Covered NY based agencies including OMD, Digitas, Mediacom, The Media Kitchen, R/GA

● Clients included GE, Vanguard, Intel, Aetna, GM, Ameriprise, Eli Lilly, HP, BP, Motorola, E*Trade, Dow Jones, David Yurman, Allstate, United Healthcare Account Executive, Specific Media, New York, NY

February 2008 – January 2010

● Closed $4MM in new business selling behavioral, retargeting, demographic, contextual, and geographic solutions

● Covered NY based agencies including Targetcast TCM, Morpheus Media, Special Ops Media, Greater Than One, Tangible Media, and KSL Media

● Reached 115% of goal in 2009 working with clients such as NY Times, British Airways, Wynn Hotels, Sony, Bethesda Software, Glenfiddich, and Mars Account Executive, 24/7 Real Media, New York, NY

November 2006 – February 2008

● Increased monthly revenue from 0 $75,000

● Sold advertising solutions to advertisers direct, and small agencies gaining experience selling digital media

Education:

Indiana University, Class of 2006, Bachelor of General Studies with focus in Business Administration

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