Marketing Sales

Lina Tarantul

*** ******* ****, *********, ** ***15

Cell: 847-***-****

****.********@*****.***

SUMMARY

Marketing professional with fifteen years in corporate marketing and finance experience. Leader with established track record of enabling cross-functional teams from strategy development through execution to deliver against P&L objectives. Proven ability to create and launch innovative and compelling new marketing programs and partnerships that have delivered an average of 15% ROI. Have led numerous market segmentation, market entry and development strategies. Extensive operating and P&L management experience in Marketing and Finance departments

SIGNIFICANT ACCOMPLISHMENTS – Marketing and Finance Transformations

Marketing lead responsible for integrating $140M Medical Arts Press Company into Quill Healthcare. Maintained 85% of customer base (800K customers) and 100% sales ($140M)

Planned and executed a successful marketing strategy to launch Quill Healthcare vertical, growing share of wallet of existing customers by 30% while increasing prospect customer base sales by 8%.

Managed a healthcare $9M marketing expense budget, delivered $140M in sales by optimizing the acquisition and development channels based on lifetime value.

Performed comprehensive financial analysis of $92M marketing campaigns/initiatives such as monthly flyers or catalogs, weekly postcards, inside and outside sales force, as well as various web offers and search engine programs to impact topline and bottom line results.

PROFESSIONAL EXPERIENCE

Quill Corporation, Lincolnshire, IL 2007- 2016

Healthcare Marketing Manager 2011 – 2016

Led Medical Arts Press company Integration into Quill.com

Conduct and ensure successful Healthcare vertical launch, including brand development, marketing and strategic business planning

Develop and implement key marketing customer communication channels: numerous monthly print, weekly emails, web, phone, digital activities, and social media

Plan, manage and oversee multiple direct customer print pieces related to Healthcare vertical, including marketing offers, product assortment, and specific category exposure in each book.

Analyze and project financial performance of marketing initiatives in comparison to established goals. Identify, access and communicate issues that affect profitability, budget spend and program/ media efficiency

Develop and refine successful segment strategy, by working closely with all key stakeholders including all area of the business

Set marketing strategy for and executed Quill Rewards Loyalty program

Create and manage the marketing budget/forecast for all active Quill Healthcare activities, including maintaining flat expense budget while growing 8% in sales

Facilitate and conduct market studies and research to identify sources or revenues and profits, as well as new product needs

Supervised two Marketing Associates

Sr. Marketing Financial Analyst 2007 – 2011

Conducted analytical evaluations of marketing initiatives and significantly contributed to the development of successful Customer Relationship Marketing Programs

Led marketing forecast process and presentations to executive management including CFO, VP of Marketing, numerous directors and managers.

Analyzed and projected financial performance of marketing initiatives in comparison to established goals. Identified, accessed and communicated issues that affected profitability, budget spend and program/ media efficiency.

Supported forecast analysis and results reporting processes to ensure achievement of sales and profit objectives

Presented monthly and YTD marketing forecasts, key company initiatives, and business results to executive management.

Executed month end process, preparing/maintaining all general ledger entries and accruing marketing expense.

Computed monthly commissions for all sales representatives associated with marketing campaigns, averaging 2,000 reps, consistently meeting accuracy standards and time deadlines.

Lead and motivated a productive team of 3 financial analysts to meet business and customer service goals.

Option Care, Buffalo Grove, IL 2005- 2007

Senior Accountant/Supervisor

Supervised 2 staff accountants to meet financial analysis, reporting, and accounting needs of 13 satellite locations.

Performed month-end closings, booked revenue, A/P accruals, adjustments, intercompany transfers, vendor discount allocations, inventory adjustments, overhead and administrative cost allocation

Assisted GMs with weekly forecasts, market and financial analysis.

Took initiative to ensured timely and smooth audits by preparing schedule and data well in advance of audit, and assisted auditors throughout the process.

Provided business critical comprehensive financial review of data with GMs, RSMs and AVPs, including revenue and cost analysis, market review

Produced balance sheet/GL reconciliations, analyzing local cash, refunds, local bank accounts

Conducted onsite visits for inventory observations and analysis of A/R

Educated and trained office staff, accounting staff, reimbursement manager, pharmacists, A/R clerks, pharmacy techs, and inventory and purchasing managers involved with financial reporting

Staff Accountant, Protective Life Insurance, Co. Bannockburn, IL 2002- 2005

Staff Accountant, Birg & Associates, Ltd. Deerfield IL 2001- 2002

EDUCATION

DePaul University of Illinois Chicago, IL

Bachelor of Science, Accounting 2001

ADDITIONAL

Completed Staples LDP Leadership Development Program

Management Certification Program Graduate

FLMI Level I and II - Life Management Institute Atlanta, GA

Fluent in Russian and Hebrew

Proficient in Windows (Excel, Word, and PowerPoint)

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