Sales Medical

Heidi Wolfe

818-***-**** ******@*******.***

MEDICAL SALES PROFESSIONAL

Expertise in Medical Device, Biologics,Wound Care, Surgical

Top producing sales representative who knows how to drive medical device and medical capital equipment sales into the acute care marketplace, Wound care Centers and all related call points that lead to successful medical product evaluations and product placement.

Medical Device Sales Acute Care/Hospital Sales Orthopedic/Emergency

Capital Equipment Sales C-Suite Level Selling (CFO/CEO) Nursing and Physician Inservicing

Medical Disposable Sales

Studio on set EMR /Location Medic/nurse Podiatric /Vascular Medical Device Start-up Experience

PROFESSIONAL EXPERIENCE

Nuo Theraputics 10/2014 – 8-2015

Medical device start-up manufacturer of Biologic Bio Dynamic Hematogel technologies.

Reduction in force/moving to restructure with execution from MD

Account Executive- California

Responsible for initial sales and growth of Biological product into Southern California hospitals and Wound Care Centers.; Aurix- Biodynamic Hematogel for Wound healing

Position was eliminated from a full time direct employee position to a restructuring and and VA specific model .

Called upon key Podiatric, Vascular, WOCN &Surgeons to drive biological sales within the Acute Care, Wound Care Centers, surgery,Vascular, DPM, teaching Facilities within assigned Southern California territory.

Start-up sales responsibility for introducing and creating the market with newly launched product..

2014-2015 achieved CED/Commercial engagement/physician training, staff clinical training

2015 exceeded assigned quarterly quota( 124% to goal) from initial hire date to year end overall sales performance.Engagement of WCC for CED Protocol Biological Wound Care Study and product distribution.

BSN Medical North Carolina, ( CA specific AE) 4-2014 – 10-2015

Leading manufacturer of Wound care Dressings, orthopedic, total Contact casting and specialty dressings

Restructure /reduction and combination of specialties, President’s club member

Territory Manager, Southern CA

Managed and sold Specialty Dressings, Total Contact Casting and Orthopedic Modalities and related products within the Acute care/ Teaching/ Wound care Centers. (Strong manager referral)

Specialty Dressing sales; complex selling to clinical and financial decision makers; Physician (DPM,Vascular, NP,PA,WOCN), Nursing, Material Management and C-Suite level selling (CEO, CFO ). surgery physician/staff training

Multilevel selling, negotiating, relationship building and problem solving approach that included system implementation and integration at all levels from small to large Hospital Sales and support.

Mentored and trained Clinical Nurse who assisted with procedures and Identifying candidates for specialty Dressing needs.

Emphasis upon nurse/physician education and in-servicing during product implementation, trial and conversion phase.

2014 110% to plan

Presidents Award winner for Quota achievement & in servicing excellence

2014 Nationally ranked number 1 out of 20 ( regents award).

Advanced to specialty Wound care specialist Sales

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Shire, CA 1-2013- 4-2014

A Biological company /Human Skin Cell Fibroblast/Los Angeles /CA North, Orange county to SLO

Company experienced a reduction in force

References upon request

Clinical and Sales for Derma graft, Southern California

Responsible for developing and implementing a strategy of sales with focus on wound care Centers, Hospitals, Teaching facilities, Wound care specialists, Op/In-pt/On site teach, product demonstrations, teach backs

Field Sales and training of Derma graft to Wound Specialties

Managed the day to day business of all facilities teaching, hands on, Evaluations, Candidate selection

Assisted in the development of purchasing strategies and key business opportunities driving sales growth.

VA Sales and Teaching, New product meetings and implementation, Resident training

Built and managed strategic relationships with WOCN’s, Referral WCC, MD,DPM, and NP.

KCI, Kinetic Concepts, Northern LA, CA 8-2010 – 10-2012

The industry leader in the NWPT business.

Company went through a large reduction in force (450) and position was eliminated.

Began as a CAM, ( clinical account manager), California promoted after 9 months to Account Executive

Responsible for increasing the sales of Dressings and VA rentals in the post acute market and acute settings.

Exceeded 110% Overall Quota attainment For 2010,11 and 12.

Contest winner for initial Product placement in LA .

Assigned as a Territory mentor.CAM and Sales executive post acute and acute, MM, ID

Initial Graft placement award winner upon launch in LA

Promoted with increased sales responsibility. CAM-AE

Previous work experience:

Neuro Resource: worked with portable hand held Neuro modulation device : pain control, increased ROM, Pro teams, stunt and studio, university, Clinics, Chiro,Sports teams, MMA,Rodeo.

*Critical Care Concepts: Managed Orthopedic Division with emphasis on Sports medicine for 12 years

CPM, Sports Medicine, non invasive therapy

Motion Picture Studio Stunt Nurse for all major studios and on location & on Lot Emergency care

work with fire,emergency response, On location and major studio medical depts.

Tarzana Medical center: worked with OB, LD,NRSY, education, clinical hands on, developed home programs

EDUCATION & PROFESSIONAL DEVELOPMENT

Rochville University-Sarasota Fl

Bachelor of Science in business 1987

California School of nursing 1978

Certificate in Managed Care

Integrity Sales Training, Act, Sales force, CRM,Excel, Word, MAC,power point, Net suite, Xerox Sales training

References available upon request

Contact this candidate