Marketing Director
Resume:
Overview
Marketing strategist with extensive experience (15+ years ) product marketing at large and small companies. Focused on launching innovative products and services, driving global demand, arming sales teams and driving bottom line growth. Frequently recognized for ability to develop and implement strategies that exceed goals.
Experience
Director of Marketing, MAUI Imaging - 2014-Present
• Lead development of company’s go to market strategy and commercialization plan for innovative SaaS based medical imaging product
• Responsible for all Marketing Communications and Brand Identity
• Developed corporate investor website, blog and company’s web based training
• Originated and negotiated relationships with strategic partners (corporate and clinical)
• Implemented and managed marketing automation tools and Salesforce to track ROI
• Created content for and lead all demand generation and inbound marketing, includ- ing: PR, direct mail, email marketing, social media, and SEO
• Developed marketing collateral, white papers, case studies, and managed webinars
• Strategically planned B2B and B2C marketing campaigns
• Recruited and managed Key Opinion Leaders and Scientific Advisors
• Developed and implemented physician training programs and educational resources for groundbreaking medical imaging tools - web based demo’s, hands on courses, company newsletters, and organized workshops
• Managed and coordinated global trade shows and events Director of Marketing/Business Development, Encapsule Medical - 2010-2014
• Responsible for Partnership Management, Marketing Communications and Brand Identity
• Created and developed demand generation efforts including: direct to patient market- ing campaigns to drive product adoption and generate leads - email marketing, digi- tal, social, and keyword
• Successfully implemented marketing automation tools and Salesforce to measure ROI and nurture leads throughout the funnel
• Recruited and managed Key Opinion Leaders and Scientific Advisors
• Designed, developed physician training programs, educational materials for a new product category - hands-on training, video-based training, training manuals, and workshops
• Formed and nurtured partnerships with domestic and international distributors
• Responsible for all content created for sales collateral, marketing materials, website and lead nurturing efforts
• Effectively worked with VP of Sales to develop and manage lead pipeline
• Managed and coordinated global trade shows and events
• Conceived and implemented case studies, white papers and focus groups and main- tained corporate blog
Thomas N. Hyland
• Designed and implemented product training programs for sales team and distributors
• Launched 3 FDA approved devices
Director of Marketing and Content, Rubicor Medical - 2001-2010
• Responsible for Marketing Communications and Brand Identity - Direct to consumer marketing and Direct to HCP marketing
• Effectively implemented and managed Salesforce integration and marketing au- tomation tool (Marketo) maintained an positive ROI on all marketing campaigns
• Managed a large multi-disciplinary team, working across multiple departments, includ- ing the sales field organization
• Developed and maintained corporate website and company’s digital marketing efforts
• Defined and initiated demand generation efforts, including: PR, keyword, SEO, digital content strategy, company blog, social media, direct mail, and email marketing
• Conceived and implemented case studies, white papers, and focus groups
• Organized and setup nationwide physician training - curriculum, workshops, hands on courses resulting in 70% sales conversion
• Established international distribution partnerships
• Executed key opinion leader meetings and summits
• Managed and coordinated corporate trade shows and events Senior Account Manager, Lot 21 Interactive; San Francisco, CA - 2000-2001
• Developed multi-million dollar online marketing campaigns for Fortune 500 clients in- cluding Blueshield, Walmart.com, BofA, eBay, & Adobe
• Developed digital brand strategies and positioning
• Cultivated, developed, and maintained strong direct relationships with clients
• Managed account planning and media buying
• Conceived and implemented CRM programs focused on database marketing
• Executed email, viral and guerrilla marketing campaigns
• Performed search engine optimization
• Tracked and analyzed ad campaigns to optimize ROI
• Formed strategic alliances with major partners
Account Manager, MediaBook; San Francisco, CA - 1998-2000
• Strategically planned multi-million dollar digital ad campaigns
• Managed account planning and media buying
• Provided marketing analytics for each campaign
• Developed direct marketing efforts focused on email, direct-mail, and ad placement
• Designed and developed system to deliver marketing campaigns and tracked cam- paign performance
• Negotiated competitive online media placements
• Nurtured client relationships -Petstore.com, Petopia, Trivida
• Developed marketing materials and presentation
1250 Connecticut Dr.
Redwood City, CA 94061
***********@*****.***
Partner, Jigsaw Group; San Francisco, CA - 1996-1997
• Developed turnkey startup solutions for new companies
• Implemented marketing and branding efforts (PR, media buying & planning)
• Created business, marketing and positioning plans
• Advised growth strategies for start-up companies
• Provided detailed market research and analysis
• Setup office IT infrastructure including network, workstations, phone systems, and websites.
Product Manager, Macromedia; San Francisco, CA - 1995-1996
• Built strategic alliances with resellers.
• Managed product development for ground-breaking interactive, multimedia software development.
• Evangelized multi-media products at trade shows.
• Drove sales of Macromedia’s suites of products
• Planned and managed product development cycles
Associate Product Manager, Oracle; San Francisco, CA - 1993-1995
• Managed Beta Program for Interactive Software.
• Implemented developer program.
• Evaluated user response to software and reported bugs to QA
• Planned and managed product development cycles
Education
University of Southern California, Los Angeles, CA; BS Business Administration - 1988-1992 Skills
Software/
Languages:dddddd
Adobe CS (Photoshop, Illustrator, Flash, InDesign, Dreamweaver), Wordpress, Google Analytics, MS
Office, MS Project, HTML
Operating Systems: Mac OS X, Windows, iOS, Linux,
CRM Marketo, Pardot, Salesforce, Hubspot, and Eloqua
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