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Creative Director, Marketing Director, Digital, Copy Writing

Milwaukee County, WI
April 29, 2016

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Dear Hiring Manager,

Here is a small list of my digital product - brand - marketing - advertising results.

New Build-Your-Own-Product Website - Branding won $100MM in B2B business.

Branded new global catalog website took traffic from 0 to 150K weekly transactions.

Youth TV generated the highest weekend retail traffic - sales in company history.

Fresh multicultural Web marketing burnished $B brand and grew $MM sales.

Ground-up brand – product launch won 800 retail chain accounts in six months.

Dynamic TV branding established a preeminent and thriving restaurant chain.

Edgy advertorial approach produced the highest store traffic in company history.

Global B2B brand building increased bids by 200% and international sales by 23%.

Created new CPG Brand producing new revenue stream and $MM monthly sales.

Multiple branded retail promotional programs each - earn $300MM in sales per year.

Creative pilot in building an iconic CPG brand and sales from $250MM to $580MM.

I have strategized - created - sold - produced well-known campaigns for my many F100 – 1000 FMCG, CPG, B2B, B2B2C, B2C, B2C2B, clients generating an amalgam of sales - revenues in the multiple billions of dollars.

Has any other CD candidate earned more?


Then I’m sure you’d agree, we should talk.

Looking forward to it.

Consider too, that ideas, writing, and creative solutions can always cross borders and oceans. I could still be your very formidable secret weapon. Allow me to suggest that you factor the real cost advantages of either creating a new off-site position for me or utilizing my extensive global brand - marketing - technical experience in a variety of consulting capacities such as, digital or app ideation, product innovation - design, integration strategies, brand strategy and positioning, creative copy writing, video scripting, campaign development, promotion design, client acquisition, or new business development strategies.


George R. Kotalik

262-***-**** USA

It’s all about “The Work” and in 10 seconds you can see mine.

Simply Google < George R. Kotalik > and scroll to Images / Portfolios.



+Business-focused strategic - creative - technical leadership developing pivotal brand - marketing - digital campaigns for F100 companies across diverse touch-points, industries and product categories.

+Successful track-record of energizing creative and multidisciplinary technical teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on target.

+Pivotal driver in building iconic $B brands and in generating $B sales.

+Lead - Manage creative vision, strategy, design, copy - content, technical teams, operations, quality, production, and total development omni-media digital - brand - marketing - advertising initiatives.

+Originate inventive and interconnected retail - marketing - digital - social strategies and initiatives.

EXPERIENCE / F100-1000 / FMCG, CPG, B2B, B2C, B2B2C, B2C2B

PowerPOD Interactive® / Digital - eMarketing Idea Lab / WI

ECD / CCO / Design Director / Pathfinder / Brand - Marketing - Digital Strategy / 2009 – Present Inspire - Lead teams, ideation, quality, and creative development of all multimedia initiatives.

Own - Create exciting profit-based Digital - Social - Mobile expansion ideas and methods via reporting - critiquing - mentoring of multidisciplinary creative design, copy, ID, IT, UX, video and Web teams.

Key accomplishments and contributions:

Pathfinder and visionary brand - marketing - digital leader in creation of original and highly aggressive new integrated, interactive, mobile, app, research, and retail data capture solutions.

Providing Creative Direction, visionary brand - marketing - digital leadership, copywriting and content strategy across a broad range of interactive projects, including responsive web design, online advertising and video plus, SEO, social, mobile, app, and game concepting.

Lead - Own strategy - design - development of < first-to-market > of ISM / Interactive - Social Marketing and IRT / Interactive Research Technology -- recognized as a breakthrough to drive retail engagement, build individualized niche targeted and personal / human contact relationships to increase customer satisfaction and maximize client profits.

Business Advancement Tactics – Full-service Marketing – Digital Agency / WI

CCO / Director of Creative / Brand - Marketing - Digital / Founding Partner / 1994 - 2009

Natural communicator - innovator - influencer providing in-house / contract Creative Direction and Digital - Brand - Marketing leadership direct to F100-1000 corporations and advertising agency clients.

Team-focused persona providing artistic vision, technical expertise, inspiration and thought leadership to 25-30 combined internal and client marketing, copy, art, design, production, UX, and digital teams.

Key accomplishments and contributions:

Created - Orchestrated high-yield communications strategies, ground-breaking digital ideas and vibrant cutting-edge B2B B2C multimedia programs consistently exceeding $MM goals.

Blazed the trail from big picture vision through key strategic insights to flawless execution.

Define - Sculpt integrated strategies achieving aggressive brand leadership and targeted goals.

Rallied - Choreographed diverse teams and business presentations winning targeted accounts.

Increased profits - saving clients and agency 10% - 25% in costs via streamlined operation methods, building new expanded supplier networks, and adroit vendor negotiations.

Authored - Led B2B .com brand launch and transformative Digital - UX design and content.

Initiated - Led innovative real-time online Physician Health Tutorials and Education Channel campaigns exploding new lead generation and fresh direct-to-youth boomlet markets.

USA Strategy - Leadership - Creation of multi-prong brand - digital - social strategies to build credibility and accelerate big-box trial of new < antiviral > F100 consumer product launch.

Powered CPG brand to $MM sales and icon status via <first-to-market> digital innovations; Build-Your-Own-Product lead generating website, code-in secure dealer communications nexus, and interactive Social Marketing Traveling Seminar Truck.


Vision (IMC) Integrated Marketing Communications / Chicago / IL

Creative Director / Brand - Marketing - Advertising / 1990 - 1994

Oversight - Leadership of creative vision, strategy, concepts, workflow, and all deliverables.

Energized - Mentored 25 - 30 disciplined internal marketing, research, media, creative art and copy, film – video and print production staff plus, external brand agency partner teams in the generation of ground-breaking B2B B2C programs of the highest caliber, on strategy, on budget, on schedule.

Key accomplishments and contributions:

Garnered new revenue by building ad agency partnerships and joint-ventured projects.

Inspired teams to push boundaries in creative problem solving winning $MM accounts.

Created - Penned - Directed first and highly successful F100 CPG Cooking Show pilot.

Led - Authored - Managed total adroit brand - marketing of new CPG product launch, packaging, and go-to-market strategies capturing 800 retail chain accounts in 6 months.

Catapulted new paint product to $5MM in sales and full chain distribution via dynamic brand strategy, packaging, and leveraging new chemistry technology in TV advertising.

Independent Creative Consultant / Special Project Work / IL - WI

Creative Director / Copywriting, Design, and Art Direction Leadership / 1988 - 1990

Strategic and Creative Brand - Marketing Direction and Development, Marketing Analysis, Business Planning and Expansion Strategies, Project and Account Management.

Key accomplishments and contributions:

Projects included: McDonald’s, Ohio Art, State Farm, Principal Financial plus others.

Identified, analyzed, and creatively solved complicated strategic marketing, competitive, go-to-market, retail, sales, brand image, new product and business development issues.

Led - Directed development of smart and compelling B2B B2C integrated marketing communications, brand strategy - image development, print and TV advertising design.

Provided proficient and hand’s-on creative - project management, copywriting, scripting, art direction and graphic design direct to corporations, advertising and brand agencies.

F100-1000 - FMCG - CPG - B2C - B2B - B2B2C - B2C2B Experience / Partial List:

AT&T, Abbott Labs, Alberto - Culver, Anchor Foods / Poppers, Andes Candies, Anheuser-Busch, Associates Financial Group, Banta Healthcare, Baxter Medical, Brach’s, Buckeye Technologies, Coleman, Eli Lilly, Famous Footwear, First Chicago Bank, General Mills, Hartmarx Clothing, Head Tennis, Helene Curtis, Kellogg’s, Kimberly-Clark, Kraft Foods, McDonald’s, McDonnell-Douglas, Mercury Marine, Miglin Cosmetics, Miller Brewing, Motorola, Naturalizer Shoes, Northwestern Hospital, Parker Automotive, Procter & Gamble, Purina, Quaker Oats, Radio Flyer, Rawlings Sports, Santa Fe Railroad, S.C. Johnson, Sears, Shure Electronics, Snapple, SPSS, State Farm, Steelcase Furniture, Toblerone Chocolate, Unilever / Good Humor, Wilson Sports, Wrigley’s, and others.

Advertising - Brand Agency Work - Consulting Experience / Partial List:

Albert J. Rosenthal FSR, BBDO, Business Advancement Tactics, D’Arcy MacManus Masius, DDB Worldwide, Euro RSCG, FCB, Garfield - Linn Advertising, J. Walter Thompson, Leo Burnett, Lou Beres Advertising, Stern Walters - Chicago, Vision IMC, Y&R, and others.

Category Experience / Partial List:

Advertising, Audio, Automotive, Back Packs, Banking, Candy, Cereal, Chemicals, Communications, Confections, Construction, Consumer Package Goods, Dairy Foods, Electronics, Fashion, Fast Food, Finance, Fresh Foods, Frozen Foods, Furniture, Games, Hair Care, Health Care, Hospitality, Ice Cream, Information Technology, Insurance, Lawn and Garden, Lighting, Manufacturing, Marine, Medical, Outdoor, Packaging, Paint, Paper, Perfume, Pet Foods, Power Tools, Publishing, Restaurant, Retail, Shoes, Snacks, Soft Goods, Software, Sporting Goods, Transportation, and others.


Functions and Responsibilities / Partial list:

Inspire - Influence - Mentor - Monitor ACD / direct reports, staff, virtual teams, vendors, and insure all programs are of the highest caliber, on strategy, on budget, and on schedule.

Liaise at C-levels and with internal stakeholders, oversee team / account consultations and presentations, proper integration of brand - marketing - digital strategies, talking point accuracy, rationales, visualizations, and creative excellence in supporting targeted goals.

Coach - Train - Coordinate agile multi-disciplinary teams, define budgets, rolls, and tactics.

Direct - Monitor proper team deployment to ensure successful client project delivery.

Partner with creatives, developers, photographers, stylists, etc. to ensure product excellence.

Collaborate - Lead combined client - account - technical teams in strategic marketing - digital road maps, business goals, customer touch-points, product execution and delivery.

Lead creative teams, collaboration, constructive feedback, staff reviews and promotions.

Lead - Set Creative POV for all multimedia digital - brand - marketing communications.

Lead all strategy and development for multiple projects on multiple lines of business.

Lead agency - client < Improv Idea Sessions > to share insights and develop new solutions.

Lead, nurture, and reinforce performances of team/individuals in goal accomplishments.

Lead - Own discovery - design of profit-based digital, social, and mobile connectivity systems.

Lead - Energize teams in new business strategies and client presentation development.

Lead - Coordinate cogent creative briefs (e.g., plans, presentations, digital, marketing, branding, advertising, promotion, etc.) to drive trial, traffic, brand loyalty, and repeat sales.

Provide confident and expert cross-functional thought leadership encompassing brand - marketing, advertising, PR, communications, promotion, digital development, etc.

Provide creative - technical expertise in development of large complex client programs.

Provide comprehensive direction - project management on all brand identity components.

Provide clear communications, mentoring, critiquing and regular feedback to all teams.

Provide value-added management; Error reduction, streamlining, and creative clinics.

Provide strong hand’s-on writing and design to articulate digital - marketing strategies.

Provide team-focused persona, energetic leadership and outside-the-box approaches to all producers in driving commercialization, brand - market expansion, and revenue growth.

Provide future vision, passion, enthusiasm, optimism, and inspiration to peers and staff.

Recruit top talent, design and shape an organizational plan of creative - production teams.

Proactively build camaraderie and create an energetic and collaborative environment.

Leverage team skills to validate hypothesis, ensure excellence and superiority of creative.

Function as idea generator providing innovative thinking, vision, and an acute understanding of interdependencies in creation of optimization strategies and cutting-edge programs.

Intuit - Analyze - Translate industry trends, research, and product information into strategic, intelligent, and persuasive brand - marketing positions, tactical and business solutions.

Concept - Author arresting visual storytelling and compelling written communications.

Initiate - Direct - Develop rationales, interpersonal communications, and client presentations.

Leverage the ability to strategize and visualize the future of products and organizations.

Work side-by-side with eCom and Marketing to innovate off-line and on-line programs.

Develop relationships with press, clients, media, vendors, etc., to further brand integration.

Collaborate with analytics team to develop - track Key Performance Indicators (KPIs).

Analyze capabilities, processes, practices, and identify and implement improvements.

Aggressively exploit Digital / Internet marketing vehicles, articulate insights, customer interactivity, and emerging environmental issues in order to energize user experience.

Contribute new insights and ideas in front-end and back-end interactive design solutions.

Brand gatekeeper maintaining consistent brand messaging - image throughout channels.


Oversight and/or Skills:

B2B, B2C, B2B2C, U/X, 2D, 3D, I/D, POS, PPC, SEO, Creative Department Management, Creative Direction, Creative Concept Ideation and Innovation, Creative Leadership and Supervision, Brand - Marketing - Advertising - Digital Development and Management, Global Campaign Management, Account Management, Cross-functional Management, Workflow Management, Project Management, Client Relations, Digital - Interactive Strategy and Design, Web - Architecture - Interaction Design, Hand’s-on Copywriting - Content - TV/Video Scripting - Graphic Design - Art Direction, Digital - Social Engagement Strategy, Flow Diagrams, Style Guides, Mobile - Digital Innovation, Product Design, Visual Storytelling, Multicultural Strategy, Multimedia Strategy, Datafication, Econography, Integration, Process Development, Goal Setting, Team Energizing, Integrated Communications, Trend Research, Presentations, Brainstorming, Estimating, Budgeting, Scheduling, Producing, Negotiating, Packaging, Storyboarding, Sketching, Layout, Merchandising, Direct Mail, Promotions, Retail, Editing, Catalogs, Trade Shows, Sales Collateral, Typography, Photography, Illustration, Color Palette, Effects, Animation, Music, Audio, Radio, Film - Video, Print and Broadcast Advertising.

Technical - System Management and/or Knowledge:

Microsoft Office, Word, Excel, Project Management, Clients and Profits, SPSS, Power Point, Adobe Illustrator, Acrobat, Quark, Photoshop, Flash, CSS3, HTML5, InDesign, Dreamweaver, Avid, After Effects, Java, Jigsaw, Google Analytics, photography, illustration, animation, fonts, typography, prepress, printing, processes, front-end ideation and new digital technologies.

Education and Technical Training:

The Chicago Academy of Art and Design / MarCom / BA level 4 year Tech Degree

The Chicago Academy of Art and Design / Senior Thesis Program / Product Design

The School of the Art Institute of Chicago / Fashion Product Design / 2 year Tech Degree

The School of the Art Institute of Chicago / Electronics Design / Summer Course

The School of the Art Institute of Chicago / Packaging / Summer Course

The Chicago Second City Theater Company / Writing and Directing / Course work

Columbia College / Film - Video Production / Course work

CommuniSpond / Account Management Clinic

Fox Valley Technical College / Computer Clinic

Microsoft / Office Certification and 2007 Project Management / Clinics

Numerous Awards, Internships, Workshops, Clinics, Management and Technical Seminars

Copyright George R. Kotalik 2016 All rights reserved. All content, product ideas, word forms and phrases are considered copyrighted materials.

GEORGE R. KOTALIK / Digital - Brand - Marketing - Advertising - Promotions

$Billion Dollar Results / Partial List:

New Build-your-product Website - Branding won $100MM in B2B business.

Branded new catalog website took traffic from 0 to 150K weekly transactions.

Youth TV generated the highest weekend retail sales in company history.

New multicultural Web marketing burnished $B brand and grew $MM sales.

Ground-up brand – product launch won 800 retail chain accounts in six months.

Dynamic TV branding established a preeminent and thriving restaurant chain.

Advertorial approach produced the highest store traffic in company history.

Global B2B brand building increased bids by 200% and international sales by 23%.

CPG Brand creation produced a new revenue stream and $MM in monthly sales.

Multiple branded retail promo programs earned $300MM in sales each year.

Helped build iconic CPG brand and national sales from $250MM to $580MM.

AT&T < System 9000 > B2B / Name Generation, Corporate Branding and Brochure Strategy

MC DONNELL-DOUGLAS < The Intelligent Decision > B2B / McAuto Intranet / Strategy and Tag Line

GOOD HUMOR ICE CREAM < King Cone > B2C / Product Strategy, Web Stategy and Concept

KIMBERLY-CLARK / KLEENEX < Share the love, not the germs.> B2C / Marketing and Digital Strategies

MC DONALD’S MOTORSPORTS < Steering Your Business Toward Victory > B2B / Strategy and Copy

MC DONALD’S / New Product < Is It Cheezy In Here Or What? > B2C / Marketing Strategy and Copy

SEARS / CRAFTSMAN TOOLS < Give A Man A Challenge > B2C / Marketing Strategy and TV Scripting

ASSOCIATES FINANCIAL GROUP < Our Money’s On You > B2B / Brand Strategy and Brochure Copy

COLEMAN AUTO PUMP < Doing Something About Inflation > B2B B2C / Sales Promotion Campaign

KELLOGG'S < Fiesta Musical > B2C / Brand Promotion / Marketing Strategy, Brand Concept and Copy

HEAD TENNIS < Power Wins. > B2C / New Product Marketing Strategy and Headline Copy

LEVI’S BOOTS and SHOES < Tracking Down New Markets For You > B2B / Print Design and Copy

AUDI SPORT < Lords Of the Rings > Corporate Collateral / B2B / Copy Strategy and Headline

KRAFT GLOBAL / KRAFT SINGLES < 5 oz. of Milk in every Kraft Single > B2C / Strategy and Campaign

STATE FARM INSURANCE < Suddenly Nothing Else Matters > B2C / Print Strategy and Copy

HARTMARX < Looking The Part. > B2B / New Video Product / Marketing Strategy and Brand Copy

HALO LIGHTING < Art and Science. > B2B / Brand Strategy, Tag Line, Catalog Design and Copy

FAMOUS FOOTWEAR < Feet Talkin’ > < Price War > B2C / Advertising Strategy and Campaign Copy

WILSON / WALTER HAGEN < Clothes Make The Man > B2C / Brand Strategy and Tag Line

NATUARLIZER SHOES < Fits The way You Live! > B2C / Brand Strategy, Headline, and TV Script

COLEMAN OUTING PRODUCTS < Best Tall Story > B2C / Promotion and Ad Campaign Strategies

ANCHOR FOODS / POPPERS < Building Your Business > B2B B2C / Print, Video Script and Web Copy

MIGLIN COSMETICS < Pheromone Perfume > B2B B2C / Brand - Product Strategy, and Display Design

HELENE CURTIS / DRYERS < Test Dry Our New Models > B2B / Brand Strategy and Print Advertising

RAWLINGS / Big Sticks / Bats < Walk Softly, Carry A Big Stick > B2B B2C / Strategy and Print Copy

RAM GOLF < Success Hasn’t Made Us Big Headed > B2B B2C / Product Strategy and Print Copy

SNAPPLE / RUBY RED < Put Ruby Red In Your Palm > Sales Promotion Strategy, Design and Headline

SANTA FE / B&N < Rails Across The West. > B2B B2C / Collateral and Corporate Brand Strategy


Poppers® Appetizers / B2B B2C Social Marketing

Author - Strategist “Build-Your-Own-Product” Website, UX Design plus, Online Product Sampling Sales Program generating cross-corporate social dialog and $100MM in new revenue.

Poppers® Appetizers / Interactive Traveling Training Truck / B2B B2C Social Marketing

Devised new Interactive Traveling Seminar Truck® responsible for increasing customer engagement, social buzz, and winning Sysco, Roundy’s and other $MM chain accounts.

Kotex® / Youth Programs - Social Marketing

Initiated - Authored brand new < multi-cultural strategy, look and feel > Web, UX Design and supporting print approaches successfully reenergizing sales of this $B consumer brand.

Kleenex® / Website, Multi-cultural Multi-media Marketing

Author - Strategist Kleenex® “Blast the Germs” Interactive Web Game and Health Tutorials engaging youth audiences and producing enormous increases in site visits and duration.

Kleenex® / Multi-prong Youth Campaign

Created online program: 1) Bill Nye Science Guy promotions, 2) Web game 3) Social marketing tutorials generating huge increased leads, targeted emailing, and site visits.

Huggies® / Real-time Pediatric MD Links and Social Marketing

Copywriter / Strategist of Huggies® Website and Social Marketing employing Pediatric MD links and Interactive Parent Q&A resulting in apx. 400% traffic - duration increases.

Huggies® / Parent Tutorials and Share Your Own Story Blog

Author of additional “Share your story” blog which dialog, helped parents understand physiology and captured new critical demographic, consumer insight and opinion data.® / School Specialty Corporation – Catalog Website and Educator Social Marketing

Author - Strategist of new on-line store and ordering system for a $B manufacturer with unique features such as budget pre-approval, automatic discounting, billing and shipping.

Created international social marketing buzz, radically reduced sales costs, and expanded on-line shopping revenues from regional to global and from $0 to $MM.

PowerPOD Interactive® / Trade Show Experiential - Interactive Game and App

Author - Strategist of new interactive game and app concept targeting Physician markets.

Created design and approach for a $B Pharma company with unique features such as data capture, product tutorials, and new social marketing including a home game app version.

PowerPOD Interactive® / Design - Engineer Digital - eCommerce - Social Marketing Systems

Designed - Developed new data mining, analytics, and digital interactive systems.

Devised mobile spectrographic unit with GPS and corporate - customer social links.

Designed interactive water analysis product dove-tailing new social marketing tactics.

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