Manager - Financial Planning & Analysis

SHERIEF A. HABIB

**** ***** ***** ***** ********** Beach, Florida 33009 *****@*******.*** 908-***-**** FINANCIAL PLANNING AND ANALYSIS

Strong Leadership Relationship Management Strategic and Tactical Planning

Demonstrated capability in effective relationship management complemented by strategic planning skills to produce outstanding business results.

Highly focused, cohesive approach to marketing activities through effective communication with all functional departments.

Unique array of abilities to set goals, organize structures and work methods, and lead staff to top performance.

Management expertise with excellent capabilities in developing, implementing, and managing corporate-wide policies and procedures for business products and services.

Proven record of accomplishments in tactical planning and execution of marketing strategies and programs. CORE COMPETENCIES

Insightful Leadership

Excellent Organization skills

Budget Forecasting

Drive Continuous Improvements

Financial Restructuring

Managerial and Financial Administration

Systems Implantation

Process & Technical Solutions

Resource Allocation

PROFESSIONAL EXPERIENCE

NOVO NORDISK, INC., Plainsboro, NJ 2005 – 2015

MANAGER – Financial Planning& Analysis (2009)

Collaborate and partner with various functional teams to develop and implement strategic and tactical plans and resource allocation. Provide leadership to Marketing, Finance, Commercial Effectiveness, Pricing & Contract Operations, Information Technology, Fleet & Travel, and Compliance teams, including coaching and advising team members to optimize budget spend and comply with company policies and procedures. Evaluate marketing initiatives and manage promotional and capacity budgets of +125 Cost Centers. Drive the Anchor Budget and Rolling Estimates budget process for respective Business Units while providing relevant analysis and presentations to Corporate VP’s and VP’s. Actively chair and participate in financial planning and budget review meetings and provide clients with dedicated counseling and advice on all current and future program implementation. Analyze and forecast sample allocations for Sales Reps and implement sample optimization plan for PAP program. Serve as liaison to Strategic Sourcing on vendor choice and negotiations. Corroborate data integrity in GFP and SAP in order to comply with SarbOx, GAAP, and company policies and procedures. Managed one direct report and developed his skills and experience for advancement in the organization. Indirectly managed 6 – 8 Budget Coordinators in various departments.

Created Marketing Finance function within FPA, resulting in creation of business partnership environment providing necessary support to Diabetes Marketing, Strategic Business Development, Finance, NNI Tax, and Strategic Sourcing.

Developed and implemented Brand Profit & Loss system in the US and Canada to meet measure Brand profitability, used for ROI analysis to determine effectiveness of marketing campaigns. System was globally implemented in 2012.

Streamlined and improved budget planning and tracking process for all cost centers.

Improved budget to expense allocations phasing with less variance at month and quarter end.

Implemented standardized monthly/quarterly financial reports detailing YTD spent vs. budget and full year commitments.

Implemented and deployed project-driven budget management process utilizing SAP’s Internal Order System.

Put price tag on expenses for PAP program leading to proper trending of samples quantity, distribution cost and administration cost.

Achieved greater rigor in budget management and added confidence and substantiation to final numbers. NOVARTIS PHARMACEUTICALS, East Hanover, NJ 1999 - 2005 TEAM LEAD – Marketing Support

Managed Marketing Power House process. Collaborated with brand teams to develop and implement strategic plans, tactical plans, and resource allocation. Headed brand teams, including coaching, advising, and developing team members. Evaluated marketing initiatives and managed promotional budget of several therapeutic business franchises. Chaired tactical planning meetings for brand teams and extended brand teams.

Led cross-functional teams to successful product launches for Exelon, Trileptal, Ritalin LA, Focalin, and integration of Ophthalmic business franchise into Pharma.

Developed and implemented Samples forecast methodology to identify monthly planned shipments, determine and forecast financial impact vs. budget, and forecast annual exposures or opportunities.

Provided project management expertise to brand teams pertaining to line extensions, new indications, and direct-to-consumer campaigns for Elidel, Lamisil Oral, Diovan, Lotrel, and Starlix.

Received several “Business Excellence” awards for meeting company objectives in customer focus, initiative and teamwork. STEVE A. HABIB page 2

NOVARTIS PHARMACEUTICALS (cont.)

SENIOR ANALYST – Marketing Finance

Responsible for managing promotional budget and expense tracking/control for Neuroscience Business Unit with sales of $642M. Performed budget and latest estimate analysis by brand; investigated variances; reported results to brand and finance management. BOC GASES, INC., Murray Hill, NJ 1999

CONSULTANT

Participated in corporate-wide restructuring of BOC Gases, a world leader in manufacturing and supply of industrial gases with sales of

$1.2 billion.

Performed detailed analyses for overhead allocation schemes to enable business unit managers to consistently calculate profitability and return on assets for all business lines.

Coordinated preparation of operating plans and budgets for 350 cost centers and provided senior management with summary presentations.

Assisted in development and rollout of overhead allocation methodologies across multiple business lines. SILVERRUN TECHNOLOGIES, INC., Woodcliff Lake, NJ 1998 - 1999 CONTROLLER

Member of management team for a worldwide provider of business modeling products and services used by information systems organizations. Major businesses located in the U.S., Canada, France, and Singapore. Managed and directed all financial func tions including capital planning, financial projections, risk management, cash management, general accounting, and taxes. COMMONWEALTH BANK OF AUSTRALIA, New York, NY 1996 - 1998 CONTROL SPECIALIST

Restructured internal control systems and procedures, regulatory compliance program, and risk management criteria for Institutional Banking Division of Australia's largest retail bank.

COMPUTER SKILLS & KNOWLEDGE

Microsoft Suit: Word; Excel; PowerPoint. Mainframe SAP/GFP applications; BW Solutions Super user. Basic Project Management skills, Information Technology Business Analyst skills EDUCATION

M.B.A., Marketing; Seton Hall University, South Orange, NJ B.A., Economics; Rutgers University, New Brunswick, NJ

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