Marketing and Brand Recognition Professional
**+ years of experience in marketing and brand awareness delivery in the public sector seeking increased market value, efficiency, service levels, and performance. Demonstrated achievement in creating global marketing strategies to raise awareness increasing customer base for products offered. Recognized as an early adopter in utilizing social media platforms to support experiential marketing campaigns resulting in increased brand awareness.
Strategic Planning Global Marketing Strategies Marketing Management Public Relations Project Management Creative Writing & Social Media Platforms Brand Awareness Strategic Relationship Management Market Research Administrative Oversight Event Planning Microsoft Suite Applications ACT Databases Quicken Saleslogix Facebook YouTube Twitter
EXPERIENCES AND ACHIEVEMENTS
FUNRISE TOY CORPORATION 2004 – 2015
VP – Marketing & PR/Sr. Director of Marketing & PR/Marketing & PR Manager
Funrise Toy Corporation is a manufacturer and innovator of some of the most popular children’s toys such as TONKA, Gazillion Bubbles, My Little Pony, Pound Puppies, and more iconic brands
Created and directed experiential marketing campaigns for TONKA and Gazillion Bubbles to promote interactive and engaging brand awareness. These campaigns raised awareness and brand loyalty to the highest levels amongst consumers.
Successfully launched and managed an experiential marketing campaign for a TONKA off-road, event activations and heavy branding, resulting in record sales in 2013 and 2014
Managed daily marketing department operations for all Funrise brands globally and domestically
Supervised 5 team members daily responsibilities including creative development of marketing copy and collateral, web content, commercial writing, press and project management, production and post production management, sales & marketing, and brand messaging
Developed and managed online presence utilizing social media platforms to engage market
Extensive marketing efforts with media (radio and television), affiliate programs, publications, press releases and e-mail “e-blasts” campaigns.
Initiated and monitored marketing budgets and tracked commitment to marketing spends in compliance with licensing agreements
Coordinated and managed global tradeshows.
Communicated with Licensors daily regarding processes and approvals for particular brands
Managed and created marketing campaigns for new and existing products including media, affiliate programs, publications, press releases, cross-sell booklets, sell-sheets, and ads/posters
Improved distribution through creating immediate accessibility of marketing collateral to teams internationally dedicated to building market exposure and global market strategies
Increased exposure by 35% in print and online by providing timely and consistent information and communication through aligning copywriting functions by bringing in-house and creating links for all journalists and publications
HOULIHAN HOWARD & ZUKIN, INC. 1996 – 2003
Corporate Project and Administrative Management
Houlihan Lokey is an internationally recognized specialty investment banking firm
Proactively streamlined procedures increasing efficiency in completing workflow deliverables
Exercised independent judgment, utilizing knowledge of firm policies acting in lieu of supervisors to resolve irregular issues
Coordinated, marketed and managed annual celebrity golf tournament for charity. Kathleen (Kathy) D. Hawk Resume, Page 2
Developed methods to improve workflow, simplifying procedures, and implement cost reductions
Coordinated quarterly Board of Directors meetings and managed conferences with strategic relationships