Ralph Thorpe actk3y@r.postjobfree.com

Noblesville, IN, 46062

317-***-****

www.linkedin.com/in/ralphthorpe

SUMMARY

A Marketing leader with extensive experience identifying, developing & executing marketing strategy and facilitating productive partnerships. Highly effective, results-oriented with proven expertise in creating innovative growth oriented marketing programs. Qualifications include:

B2B, Consumer marketing strategy development and execution

Partnership recruitment & management

Sales Enablement & Channel Development

Product lifecycle management and product launch (Go To Market)

M2M/Internet of Things Professional

Focused on success and consistent performance delivering strong bottom line results. Strong general management and technical marketing background.

WORK EXPERIENCE/MAJOR ACCOMPLISHMENTS

Verizon Wireless August 2011 – December 2015

Indianapolis, IN Associate Director – Partnerships & Strategic Marketing Programs

Developed & Executed B2B Marketing Campaigns & demand generation programs

B2B Product Management – managed new and legacy products

Led Thought Leader strategy to develop multiple best in class marketing strategies/tactics

Developed and Managed all M2M / IoT Initiatives – 70% YOY Growth

Led the Vertical Sales & Marketing team to exceed objectives - Healthcare, Public Safety, Government Segments

Partner Management – Verizon Partner Program (250+ new partners over 3 years)

Identified & recruited new business partners (VARs, VADs, Vertical Solution Providers)

Monthly Channel initiatives (i.e. Solution of the Month, Connected Technology Tours)

Managed all Events, Sponsorships & Developer Workshops

Verizon Wireless October 2007 – July 2011

Indianapolis, IN Associate Director – Strategic Marketing

Marketing programs and initiatives to drive gross activations protect customer base & support revenue growth within the Medium and Enterprise sales channels.

Supported for major & national accounts including both corporate & employee liable

Created “Best in Class” marketing programs including customer facing webcasts, campaign management & lead gen for key focus areas (Private Network solutions & M2M applications).

Developed C-Level device seeding programs

Created and produced customer facing videos, strategic webinars (internal and external)

Created and managed essential sales tools and resources (Business Resource Portal)

Verizon Wireless November 2006 – September 2007

Indianapolis, IN Associate Director – Alternative Distribution

Developed and launched a new distribution channel – Solution Provider Agents (SPAs).

Created recruiting strategies, sales, operations and marketing plans.

Key roles involved performance monitoring, analysis, executive reporting, and sales support.

Verizon Wireless June 2001 – October 2006

Indianapolis, IN Associate Director – Direct/Channel Marketing

Strategy development & tactical plans for all Direct Marketing activities

Development of multiple data response models, creating test case scenarios to determine performance of various tactics (list, creative, formats)

Execution of a variety of direct mail, share mail, fsi’s, and internet based programs

Channel Marketing - point of contact for all Marketing activities/issues and to develop programs for each of the Distribution Channels

Accountability for developing Market Overviews that address gaps in the plan and focus attention on activities that drive growth in the marketplace.

Verizon Wireless July 2000 – June 2001

Indianapolis, IN Director – Marketing & Sales Operations

Market planning, advertising, sales collateral, promotions, sponsorships, telesales, direct mail, in addition to developing strategies and tactical plans for customer acquisition and retention.

Accountable for development and implementation of local/regional rate plans as well as definition of coverage areas.

Development of financial models to ensure profitability and achieve the targets for revenue growth, retention of customers and net income.

GTE Wireless January 2000 – June 2000

Indianapolis, IN General Manager – Retail Sales & Service

Retail Sales and Service in the Indiana/Kentucky Region - over 100 employees

Sales/quota management, store operations, employee training/coaching, and merchandising.

Overall store productivity was the highest in the Midwest Area at 128% of the objective in voice services and over 190% of the data target.

Additional Experience

Regional Manager – Market Development – GTE Telephone Operations, Fort Wayne, IN

Manager - Customer Billing – GTE Network Services – Fort Wayne, IN

Product Manager - Advanced Services, GTE Network Services – Dallas, TX

Project Engineer – GTE New Ventures, Fort Wayne/Indianapolis, IN

Education/Training

Public Communications and Media Certified

Completed Verizon Management and Leadership Training

M.B.A., Masters of Business Administration, Indiana Wesleyan University

B.S., Computer Science/Business Minor, Indiana State University

Indiana Real Estate Broker’s License since 2005

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