RiteetkaGupta
Jersey City, New Jersey
929-***-**** *************@*****.***
Sr. Marketing Manager
Marketing Sales Brand & Product Management
Executive leader with expertise in all facets of marketing, sales, product management and brand awareness within high-profile corporations. Skilled in collaborating with all members of the organization to achieve business and financial objectives. Instrumental in enhancing sales and profit levels and streamlining processes. Highly skilled in collaborating and leading cross-functional teams to establish and achieve long-term goals.
Marketing Management
High-Level Sales Proficiency
Strategic Planning &Analysis
Pricing Strategies
Brand & Product Management
Team Leader
New Business Development
Sales & Market Trends
Promotions
Executive Communications
Profit Growth
Process Improvements
Professional Experience
TATA MOTORS LTD., Mumbai, India 2012 –2015
Marketing Manager, PAN India, August 2014 – November 2015
Successfully developed and executed effective marketing strategies to enhance branding and sales goals.
Collaborated with product development teams on design, color and packaging issues to align with corporate branding.
Performed detailed sales forecasting and market analysis to boost sales and profitability of all products and services.
Worked closely with sales, sourcing and customer service to design pricing strategies that enhanced sales and customer satisfaction levels.
Fabricate the Strategy Framework for the Intermediate & Medium Commercial vehicle segment in India (8-16Ton segment).
Generate revenues of approximately INR 3400 Crs. (8% Volumes) in FY’15.
Ensure monitoring of the product performance thereafter of the seeded volume.
Boosted cost savings by streamlining after-sale customer satisfaction and customer retention at a Pan-India level.
Conducted seminars, presentations and events to effectively promote brands.
Territory Sales Manager, April 2012 – July 2014
Led all aspects of marketing and business development operations, including managing and motivating 30 employees to achieve project goals.
Developed, implemented and managed strategic sales processes at all dealerships to streamline workflows.
Managed sales teams, retail financing and liquidation levels at dealerships.
Gleaned key insights from customers to understand needs and develop effective business solutions.
EDUMENTOR EDUCATIONAL SERVICES, Janakpurl, India 2011 – 2011
Business Development Associate, Independent Business (Internship)
Spearheaded key business development projects to boost business opportunities.
Effectively increased sales and client relationships.
PFIZER LTD., Kanpur, India 2009 – 2010
Professional Service Officer
Successfully managing Pan-India sales and marketing strategies to boost business and profit growth.
Performed market analysis, sales forecasting and planning to achieve targeted sales and market share goals.
Successfully recommended product alternatives to maximize cost, availability and specifications.
Developed and launched promotional plans to enhance sales and brand awareness.
Conducted key behavioral studies of clients and integratedsalient points to enhance sales.
Education & Credentials
Master of Business Administration, Marketing,IBS (ICFAI), Hyderabad, 2012
Bachelor of Pharmacy, Birla Institute of Technology, Mesra, Ranchi University, 2009
Awards & Accomplishments
Star of the Quarter Award, Tata Motors, 2013-2014
Star of the Month Award, Tata Motors, 2012
High level sports activities/performance, Indian National Level Athlete(Sprints & Long Jump)
Cultural and social activities, stage shows
technical Expertise
Tableau, CRM, MS Office Tools, MS Office Suite, Oracle Business Intelligence Platform