kelly walsh
act55q@r.postjobfree.com
Sales/Business Development/Marketing Specialist
Market focused business development professional experienced in B2B/B2C
sales management with emphasis on expansion. Hands-on relationship manager
with articulate verbal, written and presentation skills able to influence
key decision makers. Analytical problem solver in financial/product
management able to deliver on time and on budget.
Strengths include but not limited to:
Brand/Campaign and Product Management Market Research and Analysis
Business to Business National and Regional Account
Consultative/Solution Selling Management
Competitive Strategy Development P &L Management
Contract Negotiation and Renewal Strategic Planning and Best
Practices
Professional Experience
WOLTERS KLUWER, Law & Business, Chicago, IL
2009 to Present
Account Support Associate-Corporate Law
March 2015 to present
. Supported 2 regional Field Sales Executives with their 2400
Corporate Counsel Accounts in 13 states.
. Managed $1.6 Million in active inventory with a 96% renewal
retention rate.
. Exceeded weekly/monthly net new business goal by 5-40%, each
month
Account Manager - Specialty Law
July 2012-February 2015
Consultative Sales and Account Management of Legal Research Information
Services to Small-to-Mid-Sized
Practices from 1-50 attorneys.
. Managed $600,000 in active inventory. Prospect to penetrate 5
state market segment through targeted marketing, cross-selling and
up-selling of the Wolters Kluwer Research and Reference Portfolio.
. Demonstrate software products to prospects. Orchestrated account set-
up and training. Provide ongoing inventory and account management to
over 600 named accounts.
Account Representative-Legal Education
August 2011-June 2012
New Business Development and Account Management for Paralegal and
Undergraduate program textbooks
Within a 24 state region of the US.
. Executed 20 title-focused campaigns to drive in year- end adoptions
with revenues totaling $500M.
. Orchestrated 8 title conversion including, 2 custom publication
titles.
. Supported 5 regional Field Sales Executives and their portfolios.
. Managed over 500 Paralegal, Criminal Justice and Undergraduate Law
school accounts.
Account Representative, Lois Law
November 2009- July 2011
Consultative Sales and Account Management of Legal Information Research to
Small Firm Practices (1-10)
in the Eastern United States.
. Educate and train legal and support staff in research database
applications, products and services.
. Penetrate existing market through cross-selling, up selling
opportunities for research and reference products. Provide ongoing
support and retention
. Achieved 150% of targeted call volume and, 170% of targeted sales
revenue in first 4 months. Finished year at 100% of
plan.
CAMPUS DOOR, Carlisle, PA ( Chicago Virtual Office)
2008
Territory Executive, Private Education Loans
Developed collegiate business to business relationships for Campus Door
Private Loans in a four state region. Presented alternative loan
opportunities to pre-collegiate and non-traditional community groups and
organizations.
. Defined and implemented sales strategy with inside sales, marketing
and direct mail teams resulting in
$6 million in loan receivable volume within first five
months.
. Advocated Campus Door private loans through state, regional and
national conferences and committees.
AXIOM MANAGEMENT GROUP/LASALLE BANK, Jacksonville, FL (Chicago Virtual
Office) 2006 - 2007
Account Executive/Vice President
Re-established LaSalle Bank Student Loan presence in the state of
Illinois. Portfolio offerings included the Federal Family Education and
Private Loan Programs.
. Increased loan volume by 17% in the first year. Co-created a "plug-
and-play" platform for LaSalle Bank Student Loans through the
formation of key guarantor/servicer partnerships resulting in a 5 %
increase in LaSalle's post secondary loan market share.
. Developed and implemented the Education Finance Program increasing
brand and product awareness to LaSalle's 140 regional branches by
80%.
COLLEGIATE FUNDING SERVICES, Fredericksburg, VA (Chicago Virtual Office)
2003 - 2005
Director, Mid-Western States, Institutional Sales & Business Development
Defined and implemented student loan marketing and sales strategy in five-
state region. Oversaw all related outbound communications including
public relations, advertising and trade shows.
. Managed projects, budgets, schedules, priorities, deliverables and
resource allocation; and facilitated intra-state team interaction
and coordination.
. Consistently among top sales producers for new accounts nationally.
CHARTER ONE BANK, Oak Park, IL
2001-2002
Educational Loan Marketing Officer
Directed marketing and sales activities for company's student loan
products to over 900 Midwestern post-secondary schools.
. Doubled federal loan volume two-fold in a single year. Over 6,000
families received assistance.
. Introduced new Charter One Alternative Loan Portfolio to private
loan marketplace. Sales surpassed
$1 million within 10 months. Educated internal staff at over 80
bank branches.
AMERICAN ACADEMY OF ART, Chicago, IL
2000
Financial Services Officer
Administered federal student and family loan and scholarship programs
using Powerfaids, EdExpress and
Ed Connect loan processing systems.
. Counseled over 600 full/part-time students on student loan options
and responsibilities.
KELLER GRADUATE SCHOOL OF MANAGEMENT, Oak Brook, IL
1999
Director of Financial Aid
Administered federal and private education loan and grant programs to 1600
graduate students.
Trained staff and student population in financial aid services.
. Managed five direct financial aid specialists and multiple
electronic loan processing systems.
. Delivered over $8 million in financial aid to students attending 32
locations.
Education
Masters of Business Administration, Keller Graduate School of Management,
Oak Brook, IL
Bachelor of ARTS, Business Administration, North Central College,
Naperville, IL
Associates of Arts, Business Management, College of DuPage, Glen Ellyn, IL