Social Media Public Relations

Yajie Mu

Senior Public Relations Student

Email: ****@******.*** Mobile: 765-***-****

Yajie's LinkedIn

SKILLS & ABILITIES

RELEVANT WORK EXPERIENCE

Purdue University CLA Study Abroad Communication Intern August 2015-Present

Collaborated with CLA Study Abroad Program director and staff in the planning and execution of events, such as Study Abroad Fairs, exchange student programs, and study abroad conferences

Managed social media campaign for study abroad programs on Facebook

Developed and refined oral and written communication skills

Created a newsletter article for Chinese study abroad program YOakleyPR Virtue Public Relations Intern May 2015-September 2015

Built professional communication skills by distributing Public Service Announcements and News Releases

Researched social media strategies to implement on Facebook and Twitter

Earned a media placement for the Henry Street Heritage Festival with WDBJ7

Organized and researched media contact lists for public relation campaigns via Cision

Created graphics for social media campaigns

Collaborated with other interns on public relations campaigns LEADERSHIP EXPERIENCE

UR Global Social Media Director September 2015-Present

Planned and organized event for first-year international students

Increased more than 100 Facebook likes and event attendance over a semester

Built cross-cultural communication skills by cooperating with international students and staff

Worked directly with resident assistants and other student organizations

Designed and promoted event posters

Recruited new peer educators

Represented UR Global to attend Resident Hall Association meetings

Contributed by building cooperative team atmosphere with other peer educators and directors EDUCATION

Purdue University-West Lafayette, IN August 2014-May 2016 Bachelor of Arts in Public Relations & Strategic Communication GPA: 3.25/4.0 International College Beijing-Beijing, CHN August 2012-May 2014 Bachelor of Arts in Communication GPA: 3.66/4.0

Cross-cultural Communication

Public Relations

Microsoft Office

Media Release

Event Planning

Bilingual-Chinese

Social Media

Photography

Blogging

Public Speaking

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