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Manager Marketing

Location:
Miami, Florida, United States
Posted:
December 26, 2015

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Resume:

**** ** **** ******, ***. ***

Miami, FL *****

Phone: 973-***-****

Email: acswzr@r.postjobfree.com

http://www.linkedin.com/pub/jason-diaz/14/892/511

EXECUTIVE SUMMARY

Innovative Digital Marketing professional with proven ability to drive results and lead a productive team. Strong qualifications in account management, lead generation and marketing analytics. Help clients meet and exceed their goals by finding creative and innovative solutions. Ability to quickly and easily learn new software and technology. Fluent in English and Spanish.

PROFESSIONAL EXPERIENCE

Edufficient, Miami, FL Internet Marketing Firm

May 2013 – October 2015

Senior Account Manager

March 2014 – October 2015

Manage and direct internet marketing and lead management campaigns for client accounts

Marketing efforts have helped clients to increase their conversion rate by over 50% and decrease their cost per action by 67%

Develop and implement media budgets exceeding $100,000 on monthly basis

Manage and lead an account support team of four associates to ensure that client requirements are met and goals are exceeded

Coordinate with internal departments to ensure all deadlines are met

Establish and manage relationships with affiliate marketing partners and vendors

Account Manager

May 2013 – February 2014

Advised clients on identifying best approaches to achieving marketing and lead generation goals while also serving as main point of contact

Managed P&L for each assigned account to ensure profitability

Increased client revenue by 30% through use of strategic analysis and implementation of innovative services

Helped train colleagues on new services and client management

Nielsen, Parsippany, NJ Marketing Research Firm

August 2012 – April 2013

Associate Client Manager

Conducted market analysis and presented recommendations to senior management on market direction and product branding

Assisted with global transition of top Consumer Product Goods manufacturer, providing guidance on database creation, data analytics and hierarchy terminology

Examples of additional analysis conducted include creating consumer profiles, competitive analysis, benchmark analysis and regression analysis

Insights and findings helped lead to global rebranding of Marathon Bar

CUnet, Paramus, NJ Internet Marketing Firm

February 2010 – August 2012

Marketing Data Analyst

Conducted lead scoring and verification initiatives for clients in the higher education sector, which helped to increase lead quality and student enrollment rates

Presented market findings and detailed analysis on various markets and enrollment trends. Examples of analysis include data analysis, demographic analysis, market analysis, as well as calculating growth and market share of various programs and degree levels for colleges and universities

IMS Health, Parsippany, NJ Information and Consulting Services Firm

January 2007 – February 2010

Market Research Analyst

Provided national level data and detailed analysis for pharmaceutical clients. Examples of analysis include calculating growth and market share, as well as measuring impact of competitor products on total sales and prescriptions.

Fulfilled ad hoc requests and weekly production reports as per client specifications; requests ranged from moderately difficult to complex in nature

Liberty Mutual Group, New York, NY Property and Casualty Insurer

January 2004 – November 2006

Account Representative

Prospected for new business through cold calling, canvassing, surveys and proposal demonstrations

Increased territory monthly revenue from $40,000 to $120,000

EDUCATION

Fairleigh Dickinson University

MBA, Marketing, May 2014

Awards: Beta Gamma Sigma International Honor Society

William Paterson University

B.A. Communication, May 2001

SKILLS

MS Excel, MS Powerpoint, MS Word, MS Office, Google Analytics, Google AdWords, Spectra, Bilingual (Spanish)



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