marketing analyst

Objective

To obtain a marketing position in a well-known company where I can develop my analytical skills in market research and leverage on my creative ideas in marketing that will contribute to the company’s success.

Qualifications

nFluent in English. Has excellent oral and written communication skills.

nKnowledgeable in Microsoft Word, Excel and Power Point. Used these in most presentations and reports.

nKnowledgeable in SAP / AS400 operations.

nStrong attention to detail. Has good analytical skills.

nProcess oriented. Attained Lean Six Sigma – Greenbelt Certification.

nStrong customer service skills.

nProven ability to prioritize work, meet deadlines and work well under pressure.

nAble to work independently and collaboratively in a team environment.

Education

Post Graduate Certificate – Marketing Research and Analytics January 2015 – August 2015

Centennial College

Toronto, Ontario

Relevant Courses

SAS Enterprise Guide and Miner Database Mining and Analytics

Environics Analytics - Envision Project Management

Academic Projects

nConducted a group research on the cosmetic industry using Envision data and proposed a new foundation for our targeted demographic using data we have gathered. Grade: A

nConducted a research project on the college cafeteria by using qualitative and quantitative research methods and created a proposal to improve service and gain higher customer satisfaction rating from Centennial College students. Grade: A

Bachelor of Science in Hotel, Restaurant and Institution Management May 2002 – October 2005

De La Salle University – College of Saint Benilde

Manila, Philippines

Experience

Marketing Analyst January 2014 – July 2014

3M Philippines

nImplemented several key programs to gain market share for commercial graphics, architectural, cleaning and workplace safety divisions in a wide variety of markets.

nManaged the entire product portfolios of each division by incorporating strategic and tactical plans to generate and increase sales.

nDrove a solution to set across the sales teams on the implementation and provision of market requirements, distributor contracts and product requirements.

nDeveloped and implemented division-wide market plans, working with a diverse cross-functional team to effectively execute plans to achieve annual growth rate by 30%.

nAnalyzed potential partnerships for product portfolios under each division to expand sales further to tap more markets and customers.

nAnalyzed and maintained forecasts on a weekly and monthly basis to ensure smooth sales delivery to customers.

Senior Account Supervisor November 2009 – December 2013

3M Philippines

nImplemented short-term and long-term sales plans for the commercial, hospitality, financial, school and government markets.

nCoached all distributors’ sales teams in implementing the approved marketing programs to achieve sales targets.

nMonitored and ensured that the use of marketing and sales collaterals are according to 3M’s objectives and practices.

nExpanded sales targets of existing customers by providing after sales solutions.

nAchieved annual sales target for 3 years.

nPursued all strategic undertakings for building and commercial services division and other new adjacencies with aggressiveness, passion and commitment.

Passenger Service Agent April 2008 – May 2009

Malaysian Airlines

nProvided friendly and efficient customer-related services and assistance at the airport. Serviced customers through passenger check-ins, meet and assist, aircraft boarding, making boarding and public announcements.

nSupported flights through real-time flight information and directory assistance as well as clerical work including arrival documents and flight reports.

Volunteer Experience

Brand Management Team April 2015 – Present

Enactus Canada – Centennial College

nParticipated in evaluating and measuring the brand strength of Enactus Centennial through market research methods such as surveys, interviews and questionnaires.

nResponsible in driving a campaign based on conducted market research results by designing and implementing an effective marketing strategy to gain higher student involvement and memberships in the organization.

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