LEILANI R. MENDIOLA
*** *. **** **** **., VERGARA MANDALUYONG CITY
Mobile : (091*-******* • Landline : (02) 5000709 • Email : ***.**********@*****.*** PROFESSIONAL EXPERIENCE
[July 2014 – September 2015] Seaoil Philippines Inc. Lubricants Sales Manager – Lubricants Group
Manage the overall operations and sales aspects of SEAOIL’s Lubricants nationwide
Develops and implements lubricants sales and marketing strategies and plans designed for volume growth and profitability
Duties and Responsibilities:
Manage distributors to maximize business growths and growth potential by monitoring the sales (sell-in and sell-out) and inventory movements of each.
Routinely evaluate distributor performance and area coverage through quarterly business reviews.
Identify capacity and network gaps of the distributor and recommend solutions to improve performance.
Work closely with Supply to optimize product sourcing and supply logistics.
Reach across business lines such as Commercial Sales and Retail Development Department for product alignment and cross-sell opportunities.
[January 2014 – July 2014] Seaoil Philippines Inc. Retail Sales Supervisor – Fleet Group (Retail Development Department)
Monitors sales and Gross Profit Margin for the stations handled within Metro Manila and North Luzon Area
Monitors performance of the team to ensure that the monthly target will be hit for handled stations
Works hand in hand with the Retail Operations Group to strategize sales programs for the station
Works with subordinates to craft sales-related proposals for qualified leads
Studies individual market segment for different Seaoil Stations within Metro Manila and North Luzon
Responsible for the execution and evaluation of sales-related activities to assist handled Franchisees in achieving their desired profitability
Works with handled Franchisees in formulating, implementing and evaluating sales strategies
Monitors the trading area/selling environment of handled stations and coordinates with internal/external parties to ensure competitiveness
Trains newly hired accounts acquisition officers
[March 2012 – January 2014] Seaoil Philippines Inc. Retail Sales Officer - Accounts Acquisition (Retail Development Department)
Responsible for identifying potential accounts for SEAOIL's Fleet Program
Responsible for acquiring new accounts for Retail Stations within Metro Manila
Conducts qualifying activities to determine specific needs of each potential account that may be addressed by Seaoil's Sales Program
Discuss the features and benefits of the Seaoil's Sales Program to show how this caters their needs
Presents the terms and conditions of approved sales proposals to the recipients
Works with solicited accounts to compile documents and information necessary for enrollments into Seaoil's Sales Program
Manages accounts after enrollment into fleet to ensure customer retention
Consistently exceed given targets
Participation with the Support Program such as;
- Individualize Loyalty System for TODA, JODA and other Transport Group
- Promotion of VIP Loyalty Card and Yellow card as discount for the customers.
- Extension of Security Bank Dinner's Club Credit Card for the consumers.
- Presentation of BDO Commercial Card (New Fleet Card) for the prospect clients who wants longer terms.
Collaboration with other Departments
- Coordinate to Credit and Collection Department in attending customer concerns which include credit approval, account creation and collection of account's payable.
- Work with Retail Development Officer in identifying percentage of possible market in handled areas in increasing Sales Volume and service performance of station personnel to their lock-in key accounts. Includes: Making of Discount Memo, Dealers Support Program (Dealer's Referral Incentives).
- Endorsement of qualified leads for Franchise Department regarding client's interest to invest in having Seaoil's Retail Station.
- Marketing Department
*Launching of Auto Hub 10-10-10 Promo in partnership of Seaoil and Autohub Group.
*Participates in Marketing Events as one of the sources to generate new leads.
*Works with the Marketing Group for the proposal of new marketing promotion for Fleet Postpaid Program (collateral, freebies, cards etc.)
Weekly and quarterly District Meeting regarding sales performance, presentation of market status and attainment of targets.
[August 2010 – February 2012] Maxtec Solutions Inc. Marketing Officer / Business Development Officer
Conceptualize brochure, tarpaulin and other marketing collaterals for the company and coordinate it with the graphics department
Attend relevant seminars / networking events to further promote the company and its services
Invite partners and resellers to join the company
Disseminate and cascade information to company partners related to company products updates.
Supervise and spearhead the sales team
Constantly update the website to ensure that new products and promos will be disseminated to resellers and customers
Coordinate with tech sites and magazines to further promote the company
Provide technical information, product orientations of assigned product lines and business solutions in major market aspects
Report to management the sales performance, developments and/or concerns of company’s client/partners and the market.
Accomplish weekly and monthly reports (Sales Activities and Weekly Itinerary).
Conduct Sales Funneling with the company partners to determine potential business for the company.
[August 2005 – February 2010] Commbridge Academy International Business Development Officer
Establish close relationship with Company client partners/resellers to strengthen company mindshare and loyalty.
Ensures proper implementation and execution of sales and marketing plans of the company initiated sales campaigns and promotions.
Disseminate and cascade information to company partners related to company products updates.
Constant communication with the company partners/clients to address different issues and problems related to the business.
Report to management the sales performance, developments and/or concerns of company’s client/partners and the market.
Distribute merchandising materials (fliers, brochures and sales materials) to the company partners/clients.
Accomplish weekly and monthly reports (Sales Activities and Weekly Itinerary).
Conduct Sales Funneling with the company partners to determine potential business for the company.
[May 2003 – April 2005] Honeycomb Builder Inc.
Business Development Officer
Conceptualize and implements various sales generating activities for the company to meet sales target (open house, viewing day, exhibits, information centers, etc.)
Prepares sales maps, brochures, sales and recruitment flyers, outdoor signage, billboard and various directional signs, calling cards and other promo materials.
Assists in the preparation of model units
Scout places for exhibits to boost sales for the projects handled
Prepares initial presentation manuals for new recruits and conducts new recruits orientation for upcoming sales force (in house and brokers)
In-charge of training newly hired sales agents
Makes presentation (PowerPoint / Video Presentation) for various business / sales meetings.
Spearheads bulletin update on exciting and new projects of the company
Attends Real Estate business meeting and seminars with various qualified developers to update industry trends, when needed
Performs other task which maybe assigned by the sales head / VP-GM from time to time. AWARDS AND RECOGNITION
[Year 2014] Top 20% Employee Performer of the year Seaoil Philippines Inc.
[Year 2013] Top 20% Employee Performer of the year Seaoil Philippines Inc.
[Year 2012] Top 20% Employee Performer of the year Seaoil Philippines Inc.
[Year 1989 – 1997] Medals in Swimming – Varsity
Montessori de San Juan
[Year 1997] Cheerleading Competition Champion
Montessori de San Juan
CLUBS / ORGANIZATIONS
[Year 2015] Junior Chamber International
Regional Development Councilor
[Year 2014] Junior Chamber International (QC Diamante Chapter) Secretary General
[Year 2013] Junior Chamber International (Mandaluyong Chapter) President
[Year 2011] Junior Chamber International (Mandaluyong Chapter) Executive Vice President
[Year 2010] Junior Chamber International (Mandaluyong Chapter) Vice President for Business
[2002-2003] Computer Science Society (Dominican College) President
[2002-2003] Junior Philippine Computer Society
Chairman for Public Relation
[1996-1997] Citizens Army Training (Montesorri de San Juan) Batallion Commander
[1995-2002] Sangguniang Kabataan (Mandaluyong City) SK Kagawad
EDUCATION
Tertiary Dominican College San Juan
BS-Computer Science <2000-2003>
St. Paul College, QC
BSC – Information Technology <1997- 1999>
Secondary Montessori de San Juan
High School <1993 – 1997>
Primary Montessori de San Juan
Grade School <1987 – 1993>
PERSONAL BACKGROUND
Nickname : Lei
Birthday : April 17, 1980
Civil Status : Single
Faith : Catholic