Sales Management

ABHISHEK SHUKLA

Mobile: +91-961*******

E-Mail: ********.******.*****@*****.***

Express Entry Number: E000407024

LinkedIn Profile: in.linkedin.com/pub/abhishek-shukla/18/971/573

Skype:Abhi.8504

Best time to call: Any Time

SENIOR SALES & MARKETING PROFESSIONAL

Aspiring a challenging position, with a leading edge organization to leverage expertise and experience in Marketing Communication and Product Management

EXECUTIVE SUMMARY

Dynamic, energetic Product Manager with more than 5 years of experience in Brand Management, Channel Management and Online Marketing

Acumen in interacting with cross functional teams for developing Campaign Strategies based on specific media objectives and analyzing post marketing communications

Dexterous in evaluating market dynamics by conducting consumer and market research and ensuring broader product reach &penetration for Market development

Excellent in designing & implementing media plans by making the right media mix choices and coordinating with Partners for superlative brand communication

Demonstrated abilities in implementing competitive strategies for generating sales and increasing market share towards achievement of turnover & bottom line targets

Expert in Identifying market segments, white spaces, planning marketing activitiesto achieve brand awareness and executing promotions to ensure product visibility and enhance brand image & volumes

Handling new product and promotional launches to widen the product portfolio and generate exceptional sales volumes

An effective communicator with good interpersonal, planning, leadership and problem solving skills

EXPERTISE

Brand Management

Website Management

Campaign Management

Advertising

ATL & BTL Activities

Product Management

E - commerce

Sales & Marketing

Marketing Management

Business Development

GLOBAL EXPOSURE

Worked and interacted with clients from USA and Europe

EDUCATION

Master in Business Administration (MBA), Narsee Monjee Institute of Management Studies, India – 2013

Bachelor of Technology (Electronic Communication), Uttar Pradesh Technical University, India – 2007

NOTEWORTHY CONTRIBUTIONS

Wrote 30 articles while maintaining 20 blogs and numerous stories related to Advertising Industry

Created more than 250 taglines such as Print Your Life, Hiring Beasts, We don’t advertise. Still we lead., Imagination Uncensored and The Tangible Money

Generated many advertising ideas and worked closely with numerous Ad agencies

Developed unique PowerPoint presentations to demonstrate the creative communication plans

WORK EXPERIENCE

E-Commerce Product Manager, ICICI Bank. Apr 2015 – Till Date

Accountable for Pan India E-Commerce spends through ICICI Debit Cards

Monitoring e-commerce partnerships with major shopping carts and integrations on time and expanding business opportunities for Debit card usage

Developing marketing and brand building campaigns aimed at increasing sales and bottom line

Maintaining the brand salient in marketplace through building new Digital innovations

Conducting competitive analysis, recommending adjustments to company initiatives in response to market trends ensuring company continued to maintain competitive edge

Accountable for designing core communication collateral like Digital ads & Banners to drive sales

Partnering with merchants and organizations for identifying deals/benefits/schemes for Debit Card Usage

Assessing risks involved in Debit Card E-Commerce transaction process and mitigation

Managing event specific online campaigns to maintain customer engagement

Product Manager, Larsen & Toubro (L&T) May 2013 – Apr 2015

Managed activities including seminars, expos, web marketing, sales support collaterals, print Ad campaigns and in-shop branding

Handled top line targets by innovative “Lead Generation” marketing campaigns

L&T Corporate website planning and outlay designing to meet customer requirements

Participated in advertising agency meets and coordinated for implementing and analyzing media themes

Developed Stockist portal to facilitate channel partner engagement

Preparation of Customer specific Product Presentations to engage customers and empower Sales

Analyzed sales data to synchronize Marketing efforts with the specific product groups

Initiated and Developed ESP Premier League (EPL) for Domestic Sales team

Planned and coordinated with vendors for purchase of automated software and platforms for optimum team performance

Product Management, AMDOCS Feb 2010 –Jun 2011

Managed Marketing Communication fortelecom clients of Amdocs

Reviewed and editedpromotional materials for marketing effectiveness and adherence to brand guidelines

Website Management and Campaign Designing for Strategic Business Groups

Media planning for different Product Groups for Brochures, Catalogues, TV Commercials and Print media

Coordinated with Product Teams for creation of Business Articles related to specific Product Groups

Tracked and Monitored specific Product Groups to gauge Industry roadmap

Marketing Management, Keane Oct 2007 – Feb 2010

Managed Marketing Communication application for client Goldman Sachs for North American region

Designed Marketing Collaterals including presentations, posters, promotional campaigns for sales team

Handled Information gathering and analyzed data for Goldman Sachs

Strategy development for client Goldman Sachs to spread awareness about its new investment products

Marketing Strategy Analyst (Social Internship), Shramik Bharati Jan 2012 – Feb 2012

Developed Integrated Marketing Communication (IMC) plan for Radio Awaaz station for rural Kanpur regions

Implemented Branding campaigns including ATL and BTL activitiesin rural regions of Kanpur

AVAILABILITY

Willing to relocate in 2 months

Possess no bond with the current employer

LANGUAGE SKILLS

Fluent in English

REFERENCES: Available upon request

Contact this candidate