Sales Marketing

Ashley Parrish

**** *. **********, *******, ** **641

******.**********@*****.***

Home: 312-***-****

Summary of Skills

● Business professional experienced in sales

management, marketing, and technical

presentation creation.

● Thorough understanding on the value of

integrated marketing strategies and plans.

● Strong managerial, interpersonal and

communication skills.

● Ability to thrive in a demanding environment

requiring a high degree of deadline-driven

productivity, commitment, adaptability,

communication, initiative, and follow-through.

● Expert in Microsoft Office and Salesforce.com.

● Strong attention to detail and commitment to

delivering quality results.

● A strong, goal oriented, team builder and leader that enjoys the challenge of acquisitions and integrations, organizational restructuring and turnaround,

product development or expansion, and taking

projects from concept through to completion.

● Hands-on, customer oriented manager with strong

capabilities in forming and implementing innovative and creative strategies, energetic self-starter, and dedicated to the principle of continuous

improvement.

● Excellent multi-tasking, organizational, and time- management skills.

Education

BACHELOR OF ARTS: MARKETING

2006

• Michigan State University, East Lansing, MI

• Member of The National Society of Collegiate Scholars for 4 consecutive years

• Dean’s List Member

INTERNATIONAL BUSINESS STUDIES

John Cabot University: Rome, Italy

● Awarded the Peter Secchia Scholarship

Accomplishments

• Generated a pipeline of more than $5,000,000 in new opportunities in 6 months and an additional $27,000,000 million forecasted to close by the end of 2016.

• Spearheaded all company-wide prospecting and marketing efforts.

• Analyzed current customers and developed a profile for the “perfect customer” which led to an 8% increase in overall organic growth in 2013.

• Created value propositions, national programs and strategic plans while maintaining multi-location and national accounts.

• Increased web traffic by 30% by improving and optimizing web content through SEO, organic traffic and through paid search campaigns.

Experience

Universal Gaming Group

Addison, IL

Director of Marketing August 2015 – Present

• Define the appropriate marketing organization for the company’s maturity/size.

• Be a role model for the company culture.

• Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

• Define and direct marketing programs for demand creation, lead generation and interface with Vice President of Sales for lead tracking and management.

• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

• Work with the Executive Team members to identify and develop strategic alliances, and close/grow major customer accounts.

• Develop and manage the Company’s entire marketing budget.

• Oversee and guide marketing dollars to help build pipeline and facilitate the sales engagement.

• Develop and track metrics and success criteria for all marketing programs and activities.

• Act as spokesperson for the company with press and analysts and at industry events.

• Lead the Marketing Committee to ensure senior management alignment across functions. Be the consumer advocate in all strategic discussion.

• Lead and build alignment to a social media strategy. Develop the organization’s capabilities to manage, and oversee execution.

Pexco

Des Plaines, IL

Corporate Marketing Manager January 2012 – August 2015

• Directly managed multi-million budgets supporting new business strategy.

• Identified strategic partnerships and gathered market information to gain a competitive advantage.

• Delivered performance updates, quarterly business reviews and planning meetings.

• Optimized current revenue streams by networking for additional business prospects with established clients.

• Contacted new and existing customers to discuss how specific products could meet their needs.

• Added value to marketing material by introducing creative advertising concepts.

• Developed growth plans by identifying key clients and key targets within specific market segments.

• Leveraged lead generation tools to increase profitability and product presence in the marketplace.

• Collaborated with Sales Managers to penetrated new accounts, potential customers and coordinated product demonstrations.

• Created unique marketing proposal presentations for Sales Managers specific to the company.

• Developed and integrate market plans to efficiently position the company brand within target markets.

• Generated customer research and nurtured leads while guiding new business development.

• Coordinated pipeline communications and reporting while partnering with business and functional resources to help ensure that the current marketing and brand management strategies are executed upon consistently.

• Coordinated and handled communication efforts for advertising, promotions, collateral (data sheets, brochures), media, trade event/show management, sales tool kits, and website.

• Built and maintained long-term relationships with customers and gave consultative advice/recommendations on projects.

• Created of lead generation process, by developing goals and strategies for retaining and expanding outside of current market segments.

• Developed and worked a marketing automation roadmap – a lead nurturing, flow, conversion, and scoring process.

• Assisted with and implemented, maintained, managed, and executed upon corporate marketing campaigns.

• Worked to segment and leveraged the marketing database of leads for greater campaign efficiency and effectiveness.

• Assisted the development of new market opportunities via lead generation portals and evaluated requirements to current and potential capabilities.

• Ensured that market information from a wide variety of sources was assimilated into a coherent accurate synopsis of the situation, responding with appropriate communications.

• Assisted with primary/secondary research and analysis to support new business planning.

• Coordinated quarterly Marketing reports which highlight market trends, competition, customer needs and feedback, and all other marketing communication.

• Participated on the strategic planning process, forecasting and annual marketing budget plan development.

• Attended industry events / conferences / shows and customer meetings as necessary. Helped expand and manage trade organization and event activities – selection, planning and follow up. Pexco

Des Plaines, IL

Project Manager June 2009 – January 2012

• Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.

• Created and executed projects, including new product introductions and existing product development.

• Worked with engineering department to launch first-to-market products.

• Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.

• Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.

• Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines.

• Recommended solutions to customers in order to for new projects.

• Trained 60+ employees on Salesforce.com.

• Developed a new RFQ form within Excel in order to increase details for new projects and improve efficiency.

• Handled all new quotes and existing product quotes.

• Was responsible for all communication with advertising company for expenditures and ideas for new product launches.

• Managed all bid opportunities with customers which included, pricing guidelines, communications, expectations, and deadlines.

• Coordinated all new projects with a team that included engineers, quality, customer service, and our production team.

• Drafted action plans and led meetings with department executives to review project status and proposed changes.

• Delivered status reports for budgeting and planning purposes.

• Collaborated with cross-functional teams to draft project schedules and plans.

• Monitored costs, timescales and resources used to achieve the completion of final manufactured product.

• Served as the single point of contact for project scheduling and changes.

• Developed slideshows and other forms of media to present project progress to the executive team.

• Developed new analytics tool to allow senior management to understand the impact of each project.

• Monitored team progress and enforced deadlines.

• Executed proof of concept implementations to validate product feasibility. Robert Half International

Rosemont, IL

Staffing Manager June 2006 – June 2009

• Staffed and managed over 80 employees on a project basis.

• Managed 75-100 client projects from start to finish.

• Handled all compliance and I-9 verification for over 60 candidate interviews per week.

• Contacted new and existing customers to discuss how their needs could be met with specific products and services.

• Negotiated prices, terms of sales and service agreements.

• Advanced user of Micro J (Microsoft proprietary) sales management software, generating pipeline and account reports weekly.

• Responsible for in person quality assurance follow ups in regards to each candidate on client projects.

• Developed a new system of reporting for sales tracking within Excel.

• Created weekly reports for individual performance and also team performance.

• Consistently ranked in the top 15% based off of sales performance in North America.

• Acquired the largest account in the Northwest Chicago region through marketing campaigns and research.

• Identified prospective customers using lead generating methods and performing an average of 60 cold calls per day.

• Participated in various incentive programs and contests designed to support achievement of production goals.

• Identified and qualified customer needs, developed sales strategies, negotiated and closed profitable projects with a 85% success rate.

• Consistently hit and exceeded sales goals by 20%.

• Built strong client relationships and provided high value-adding services.

• Planned and executed national sales department improvements, updating the company's approach to marketing, cost analysis, presentations and territory establishment.

• Planned and led training sessions to promote sales team professional development and sales goal reinforcement.

• Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers.

• Consistently met and exceeded department expectations for productivity and accuracy levels.

• Organized company files and creating support system to decrease workload and increase productivity of account managers.

References

Available in LinkedIn.com and upon request.

Contact this candidate