Sales Marketing

Dean S. Burnett

P.O. Box *****

Albuquerque, NM *7187

(t)505-***-**** (e)***********@*****.***

Executive Profile

Innovative, results oriented, and budget conscious advertising & strategic marketing executive with proven ability to create highly profitable programs through marketing, research, training, and partner relationships. Creative and client focused marketing and advertising consultant proficient in all contemporary media. Expert in the development of award winning, multi-million dollar advertising and marketing plans. Adept at on-time execution of simultaneous multi-layered campaigns.

Skill Highlights

Project Management Analytical Skills Strategic Planning Account Management Vendor Partnerships

Branding Digital Planning Budget Analysis Market Analysis Google Analytics Google Analytics Digital Placement Public Relations Business Development SEO and SEM Skills Operations Management Sales Management Public Speaking Nielson – Arbitron – Strata Media Buying

Professional Experience

TARGET MEDIA PARTNERS – West Hollywood, CA & Albuquerque, NM 2013 – 2015

General Manager: Best Deals on Wheels, Quik Quarter & Penny Saver and tmpi Digital

Successfully stabilized then expanded sales for three different print publications and an on-line suite of digital products.

Provided leadership for inside and outside sales account executives, graphic designers, operational management staff, and print distribution staff – automotive industry focus

Accountable for all phases of New Mexico operations and growing sales beyond the million dollar annual plateau.

BURNETT MEDIA - Albuquerque, NM 2011 – Current

Principal

Successfully re-launched media planning, buying and consulting firm specializing in all forms of traditional, on-line, social media, outdoor, and out-of-home advertising campaigns.

Collaborated with direct clients, advertising agencies, creative agencies, design firms and public relations firms to establish superior short and long-term strategic marketing plan and advertising campaign execution.

KILMER & KILMER, INC - Albuquerque, NM 2004 – 2011

Media Director

Media Director for one of the largest advertising agency and branding firms in New Mexico.

Responsibilities included new client growth and retention - the agency’s only viable media client at the outset of my employment was the New Mexico Lottery.

Played a key media and marketing role in retaining the New Mexico Lottery and successfully securing the following accounts: Lovelace Health Systems, New Mexico Eye Associates, Public Service Company of New Mexico, Lovelace Women's Hospital, Ardent Health Systems, Dion's Pizza, Museum of New Mexico Foundation, New Mexico Securities Division, New Mexico Health Department, the launch of ABQ Health Partners.

Oversaw multiple and over-lapping multi-million dollar advertising and marketing campaigns running simultaneously - from strategic planning to execution through any and all necessary follow-up.

BURNETT MEDIA – Albuquerque, NM 1995 - 2004

Sole Proprietor

Launched a strategic advertising, media planning, buying, and consulting brand stewardship firm specializing in all forms of media, focused on bringing a client's brand to the general public.

Played a critical and strategic role in the highly successful transition of Isleta Gaming Palace to Isleta Casino & Resort; worked closely with two U.S. Presidential Campaigns, numerous state and local political campaigns, fast food franchisees, home improvement industry, non-profit community, automotive sector, and select work in the airline and travel industry.

LITTLE CAESARS PIZZA - Albuquerque, NM 1984 - 1995

Operations and Advertising & Marketing Director (P.G.B., Inc.)

Assisted Franchisee Ownership Team develop business plan and launch (or acquire) the Little Caesars Pizza Restaurant chain and brand in the Southwest (178 locations in NM, TX, AZ, CA and CO) – and Applebee’s restaurants (in AZ and CA)

Performed varied roles over employment period including – Franchisee consultation, Management, Supervision, Operations, and Advertising & Marketing Director

Education

Michigan State University, Business Administration – Pre-Law

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