Sales Engineering

Ashvini Patil

Modern Ice Drive, San Jose CA-*****

Phone: 804-***-**** (cell),

E-mail: ************@*****.***

Experience With:

Managing Flash memory products from cradle to grave

Managing $30M annual revenue product portfolio across various segments

Defining new product specifications with the tier one OEMs (Consumer, Automotive, and Industrial)

Analyzing the market and competition for product definition, and competitive positioning

Interfacing directly with customers, field and sales teams to better understand and cater to their requirements

Business case preparation, design requirements specifications and datasheet creation

Business planning, pricing, TAM SAM analysis, ROI analysis, product positioning, NPI, NPP ownership

Creating marketing collaterals, six quarter roadmaps, and driving webcasts for field and sales training

Planning and driving product introduction while leading internal engineering teams

Developing and executing early engineering sample support and product launch plan

Working in cross functional environment with, sales, manufacturing, engineering, design, finance and SCM

Project management, decision making with excellent organization and communication skills

EMPLOYMENT:

Cypress Semiconductor Corp (Previously, Spansion) (San Jose, CA) April 2011 - Present

Experience with managing 8 product lines(serial and parallel interface NOR Flash Memory)

Launched first serial NOR flash memory at Spansion at 125 C for the automotive customer

Managing products from definition to obsolescence including the financial analysis, getting executive approvals for discrete and derivative products, field / sales trainings, go-to market strategies, detailed TAM-SAM analysis, competitive dynamics, roadmap formulation, cost optimization, and migration

Creating segment specific plans based on region and pricing requirements for product launch and migrations

Working with the marketing communications team for press launch activities

Preparing quarterly and yearly product forecast for product planning, and rolling six quarter plans

Providing monthly and quarterly product specific trainings to global field and sales teams through webcasts

Collecting customer usage models to resolve product related problems by leading cross-functional teams

Tracking and following product development status and schedules in PLC (Product Life Cycle) to stay on top of product release schedules and launch plans through tactical execution

National Semiconductor Corp: Portfolio Marketing Engineer (contract) (Santa Clara, CA) June 2010 – April 2011

Performed competitive analysis for power products portfolio

Interfaced with the global sales team within National Semiconductor and addressed their requirements on suitable power management products for the given customer application

Developed a cross reference tool for entire power product portfolio (Switching/linear regulators and controllers, drivers etc.) to streamline the marketing requirements within the company

EDUCATION:

Master of Science, (Electrical Engineering.), Northwestern Polytechnic University, CA (May 2010)

Cumulative GPA of 4.0

Bachelor of Engineering, (Electronics and telecomm.), North Maharashtra University, India (June 2006)

First Class with Distinction

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