Regional Business Director

****-**** ******** **********, ********* College of Blauvelt

Major GPA 3.2

Bilingual, Excel, Word.

Professional Sales Influences: Mastering the Complex Sale – Jeff Thull, Secret of Closing the Sale – Zig Zigler

Education & Skills

Driven, progressive senior sales director with over 15 years of proven performance in aggressive account closing and exceptional ability to develop new lead generation. Out of the box thinker, who leads by example and develops a strong B2B business team through benefit selling, diligent follow up.

TOP Pre Sale Director and Representative, B2B leader credited with business growth and expansion, High rate of client satisfaction and attrition, RSD of the Year 2012 with record breaking high volume

(large and Mid Scale) commercial/business accounts.

• Town Sports International Sr. Regional Business Director, Northern NJ Market 2012-Present

• Town Sports International Regional Sales Director, Northern NJ & NYC market 2006-2012 (MAJOR ACCOUNT REP)

Career History

• Jump started Town Sports International / Bayonne as #1 Pre-Sale Grand Opening location bringing in large volume of new accounts through strong competitive analysis, executive relationship building (C Level), and benefit selling. Created a 1.1M annual EFT platform, closing more than 2,500 accounts in 90 days.

• Expanded and Retained all existing corp. accounts in the Northern NJ Market exceeding year prior in 2013 with 15% growth.

• Outpaced colleagues by meeting and passing annual sales targets despite company realignment in 2014 landing over 15M in revenue within 21 locations.

• Was awarded 2008 Sales Director of the Year by COO (Martin Annese) and Regional Vice President (Nicole Mozeliak)

Sales Performance Highlights

o Negotiations & Closing

o Health Industry Sales

o Team Development

Core Sales Leadership Proficiencies Include:

• Sales Planning & Forecasting

• Account Management

• Lead Generation & Follow Up

“Eddie is one of the most aggressive and influential sales leader I’ve had the pleasure of working with”.

– RVP Rich Destasio

Revenue-Focused Top Producer & B2B Sales Driver

Relationship Building – Account Retention

Sr. Regional Sales / Business Director

Edward Ruiz

27 Beaver Ridge Road Morris Plains, NJ 07950 / **********.*@*****.*** / 917-***-****

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