Sales Marketing

LINDSAY FARLOW

*******.******@*****.*** 604-***-****

***-**** * **** ***. Vancouver, BC

H I GH L I GH T S

• Product Manager with 12 years of experience developing and successfully launching hardware, software, and mobile application products

• Strong technical background with excellent critical thinking and problem solving skills

• Self-motivated and relentlessly positive, with a proven ability to lead cross-functional teams and foster a close-knit company culture

• Certified in Pragmatic Marketing and agile/scrum development methodologies E X P E R I ENC E

M I O

G L OB A L

Vancouver, BC

2014 – present

S EN I OR P RODUC T MANAG E R

• Product Owner for mobile apps in agile development environment: broke down large business initiatives into epics and sprints to quickly deliver value to users, and lead backlog refinement meetings

• Planned bi-weekly sprints for firmware, SDK, and app teams, reviewed wireframes and UX flow, approved prototypes for launch

• Created user stories to translate business requirements into actionable development tasks

• Collected, analyzed, and prioritized product feature requests by interacting with customers and internal stakeholders

• Prepared business cases and performed competitive and feasibility analyses to demonstrate the viability of new product initiatives

• Documented and communicated the product vision, functional requirements, and use cases to the development team

• Collaborated with sales, marketing, and PR teams to develop product launch strategies, shape product positioning, clarify key benefits, and provide target customer insights

L I NC E DG E

Vancouver, BC

2015 – present

P RODUC T MANAG EMEN T CON S U L T AN T

• Partnered with software company founder to develop user personas, build a business hypothesis, and establish MVP requirements

• Analyzed the competitive landscape to identify strengths and weaknesses within the market

• Conducted usability testing to gather feedback and refine the UI to determine when site was ready for Beta testing launch NU V A T I ON

San Jose, CA

2012 - 2014

MA R K E T I NG MANAG E R

• Created compelling marketing materials through regular collaboration with sales, management, and R&D teams, including: case studies, whitepapers, technical presentations, slide decks, and brochures

• Contributed to strategic planning and marketing campaign development

• Researched market trends and performed competitive analysis of other products and services in the industry

• Tracked and analyzed KPIs in Google Analytics and Salesforce

• Developed and edited monthly sales outreach newsletter for 12,000 recipients

• Organized tradeshows and coordinated booth demonstrations and supporting collateral with engineering and sales teams AD V ANC E D

I O

Vancouver, BC

2011 - 2012

P RODUC T MANAG E R

• Successfully released next-generation 10G Ethernet board for deployment in international high-speed stock trading networks, and other financial applications

• Managed all aspects of new product release to take design files to an assembled, tested, and shipped product

• Established pricing strategies and roadmaps for future products

• Developed customer support documentation

• Reviewed schematics, layout files, and bills of materials for new hardware to ensure seamless manufacturing

NU V A T I ON

San Jose, CA

2004 - 2010

HA R DWA R E D E S I GN ENG I NE E R

• Designed, debugged, and deployed hardware for ~20 client projects in industries including consumer electronics, defense, and medical

• Developed sales proposals, design specifications, and test plans for projects worth up to $500K

• Managed product fabrication and assembly, collaborating with design engineers, project managers, and manufacturing vendors E DUCA T I ON

UN I V E R S I T Y OF WA T E R L OO

BASc, Electrical Engineering Honours Co-op Program, 2004 C E R T I F I CA T I ON S

• Pragmatic Marketing Certification, 2014

• Certified Scrum Product Owner, 2015

Contact this candidate