DECHOWN M. JENKINS
**** ******** ***** 201-***-****
Atlanta, GA 30324 **************@***.***
PRODUCT MANAGEMENT & GLOBAL BRAND DEVELOPMENT
Accomplished visionary throughout career; recognized for taking the lead in Strategic Product Management initiatives and delivering actionable results, while leveraging knowledge of the market and management landscape to significantly increase revenue and management efficiencies. An action oriented, presenter, critical thinker, hardworking, strong managing, adaptable, self-starting, organizing, negotiating, detail oriented individual, who has the ability to work autonomously on multiple product launches; simultaneously with integrity and trust. Excellent creative and analytical skills, which includes proficiency as a writer, listener and articulate speaker. Progressive leadership experience has created a passion for surpassing financial and service objectives. Core Product Management & Development competencies include:
B2B Product Management
Digital Marketing
Sales Optimization
Keyword Research
Product Line Profitability
Product Road-mapping
Product Development
Benchmarking
Competitive Positioning
Strategic Planning
Ecommerce Analysis
Technology Innovation
End Result Vision
Market Sensing
Outcome Optimization
Forecasting
RELEVANT EXPERIENCE
ARGOSY UNIVERSITY
Doctorate of Business Administration (currently pursuing)
TOYS “R” US CORPORATE Wayne, NJ
Product Brand Manager (10/2011-03/2013) (Consultant)
Supervised in creating and maintaining product line(s) that were visually consistent and product packaging unified.
Researched target market needs, challenges and competition from national vendors and other private labels.
Induced a differentiated strategic approach to improve marketing results (simple is better approach – product innovation).
Synthesized the most critical facts for marketing product initiatives and align objectives with team goals.
Established and maintained positive relationships with internal business partners across divisions and functions, while simultaneously collaborating with external partners globally.
Managed product execution throughout the product lifecycle of assigned categories.
Examined trends, hot products/categories, technologies, demographic patterns for Global Branding.
CANWEST GLOBAL COMMUNICATIONS CORPORATION (recently acquired by Shaw Media) New York, NY
Product Marketing Manager (10/2009-03/2011)
Managed entire product life cycle from strategic planning to tactical activities.
Developed necessary product roadmap in alignment with the strategic business objectives and inputs from various stakeholders.
Led project management initiatives for product design, product content, pricing, support and delivery.
Drove optimum resource solutions for organization, including Sales Development, Marketing and Customer Service.
Performed qualitative and quantitative research with existing customers and potential prospects for new media products.
SONY MUSIC ENTERTAINMENT Lyndhurst, NJ
Product Manager of Digital Sales and Marketing (05/2007-09/2009) (Consultant)
Developed strategic plans for merchandising products in search results.
Developed and implemented substantive company-wide go-to-market planning and worked with all departments to execute.
Specified market requirements for current and future products by conducting market research.
Provided detailed and in-depth market, industry and competitive analysis and positioning amongst various media networks.
Strategized with industry experts, technology team, developers, potential client in the effort to unify product strategic goals.
Developed strategy in what brands would coincide with each artist product line, optimizing Sony’s added value.
DECHOWN JENKINS – PAGE 2
UBS FINANCIAL Weehawken, NJ
Product Marketing Manager of Investments (04/2006-05/2007) (Consultant)
Analyzed potential strategic and tactical partner relationships for product integration, product functionality and product partnering.
Generated technology transfer for product design changes.
Enhanced and continued development of product portfolio design for Financial Advisors.
Developed and generated technology research papers for financial models in training manual.
Led the development of adequate product proposals and support the approval and implementation process.
Ensured all product management related aspects for existing products were taken care of (including processes and tools).
PULTE HOMES Bernardsville, NJ
Strategic Product Marketing Manager (04/2004-04/2006)
Developed strategic framework for new project building product designs.
Ensured customer 'one- stop-shop' strategy was implemented for product development, client market and product competitors.
Made recommendations of analyzed product offerings and product features for new homes.
Managed accounting budget of $33,949,666.00 and created budget actual to forecasted reporting for multiple product lines.
Supervised staff in Inventory and Management Functions, in the effort to abate stop sell dates when necessary.
Composed procurement for vendor contracts, financial records, project reports, and project financial binders.
CENDANT (Hotel Distribution) Parsippany, NJ
Associate Leisure Product Manager of Hotel Branding (11/1999-03/2004)
Led and managed interactions with customers and owners regarding service performance.
Proactively communicated with management the product options for best performance results and ROIs.
Supervised in contracting the development of new products initiatives for over 6000 hotels.
Worked directly with Director Product & Marketing, in corporation with sales, upon product selection.
Supervised in development and preparation of Hotel advertisement campaigns.
EDUCATION
ARGOSY UNIVERSITY – Phoenix, AZ
Doctor of Business Administration; in progress
KAPLAN UNIVERSITY – Orlando, FL
Master of Science in Accounting, 2011
UNIVERSITY OF PHOENIX – Phoenix, AZ
Master of Business Administration (MBA), 2007
NEW JERSEY CITY UNIVERSITY – Jersey City, NJ
Bachelor of Science, Business Management, Management Concentration, 2005
CERTIFICATION
NEW JERSEY SCHOOL BUSINESS EDUCATION CERTIFICATE (2009)
MILITARY TRAINING
UNITED STATES ARMY - Fort Jackson, Columbia, SC (1993)
COMPUTERS
Proficiently trained and skilled in multiple computer programs such as: Adobe Premier 7.0, Adobe Photo Shop, QuickBooks, PeopleSoft, Microsoft Windows (Excel, Power Point, Word, Outlook, Access and Publisher).