Marketing Manager

Stacy Aguilar

Tampa, FL / 813-***-**** / *********@*****.***

LinkedIn: www.linkedin.com/in/stacyaguilar2

Marketing Strategist

6+ years of experience in social media & website design, online advertising and copywriting, cross-marketing and funnel campaigns, networking and expo events, success in increasing online presence and brand awareness

Areas of expertise

oSocial Media Marketing

oCopywriting

oContent Marketing

oWeb & Print Design

oDirect Mail Marketing

oAccount Management

oProject Management

oEmail Marketing

oBrand Management

Professional Experience

Ascentia Financial Engineering - Marketing Project Manager 2013-Present

Managed all marketing; print, web, and media. Rebranded all marketing materials and increased brand awareness.

wSocial Media & Community Management: Established strong social media presence across Facebook, Twitter, LinkedIn and other key sites for brand. Additionally, managed subject matter releases via social media sites above.

wCopywriting & Content Development: Developed SEO content for website, posts, site copy, and promotional messages.

wEmail Marketing: Revamped email marketing content plans and schedule using MailChimp & IContact, delivering an unprecedented average 47% open rate (industry average 16%) by dramatically improving content and headlines.

wProject Management: Designed company’s first website, helped to translate defined brand guidelines into a compelling and engaging web presence; wrote draft content. Facilitated with funnel marketing campaign, design, content and media

wDirect Mail Campaign Management: Ensured brand maintained relevant voice and targeted the right audience.

wAccount Management – draft engagements and cost proposals, account receivables, track revenue sources

Eagle Coast Enterprises - Owner, Marketing Consultant 2013-present

Developed a broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations for B2B. Established and managed social media presence after identifying opportunities and key demographics.

Increase brand recognition Content marketing, design for web and print, and managed social media accounts

Networking for new sales targets and managed event campaigns for expos and event planning

House of Brews – Bar Manager 2011-2015

wSocial Media Marketing: Assisted with establishing strong social media presence via Facebook and Instagram.

wProficient in QuickBooks: accounts receivable, accounts payable, inventory, quality control, ordering, invoicing

wNetworked for new patrons and managed vendor relationships

Restaurants America – Marketing Promotions Manager 2009-2011

wSocial Media Marketing: Increased new guests by 15% via cross marketing and social media; by establishing strong social media presence and working with vendors to drive revenue

wSupervised operations and managed a staff of 60 employees: Created procedures and organizational training processes

wManage product launch; trade shows, sales training, event planning

wProficient in QuickBooks: accounts receivable, accounts payable, inventory, quality control, ordering, invoicing

wNetworked for new patrons, new clients and managed vendor relationships

Education & Credentials

Bachelor of Arts in Marketing, 2006 - University of South Florida, Tampa/St. Petersburg, FL

Florida Licensed Real Estate Agent currently with Ocean Blue Realty, 2013 - present

oMicrosoft Office

oBasic Adobe Photoshop Illustrator

oZoho CRM and SalesGenie

oSharePoint & OneNote

oInfogram, Visio and Lucid

oSquarespace and Wordpress

oIOS Pages and KeyNote

oMailChimp and IContact

oFacebook, Twitter, LinkedIn

Computer & Web Knowledge/Skills; Mac and PC platforms

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