Sales Manager
Resume:
ARTHUR E. CLARK
Lake Grove, New York 11755
OBJECTIVE *********@*******.***
Professional sales and marketing executive with 29 years of a refined and extraordinary business ethic developed within the media industry. Exceptional awareness of language and communication, superb ability to discern individual needs and react quickly to their solution combined with a strong analytical adaptability to situations in either consultative, technical, or commercial modes.
EXPERIENCE
January 2014 to Present. Linkeo.com a 15 year old international web page design firm located in US, Canada, France, Australia, and Dubai. Introducing web page concepts to business on Long Island. Showing them the benefits of SEO. And SEM in conjuction with interactive web page.
August2008-December 2013 National Auditing Services,Executive Broker,devoted to providing our clients with cost reduction for energy.
July 2004-July 2008 Val Pak Marketing Director / Sales Manager
subsidiary of Cox Target Media. Cox Target Media is affiliated with Cox
Enterprises one of the largest media companies in the U.S.
September 2001-July 2004 Suffolk Life Marketing Director for Niche Publications with a weekly circulation of 546,000.
April2000-September 2001Three Village Herald Director of Advertising / Sales Manager
Managed a sales staff while simultaneously implementing marketing
strategies to increase revenue and the subscription base. Handled copy
delivery and collaborated with art department projects. Played a key and
instrumental role in refurbishing the image of the newspaper, including
the creation of an informative, factual and aesthetically appealing press
kit that attracted a distinct and selective clientele. Also participated and
organized public efforts in networking with community merchants and
residents.
March 1998-March 2000 South Bay’s Marketing/Sales Manager
Implementing marketing programs that increase consumer awareness,
building sales and distribution teams to work with top retailers to
maximize customer penetration; leading product development process to
leverage new business opportunities.
July 1996-February 1998Marks-Ferber Communications Company
Automotive Sales Manager
Developed an automotive section that exceeded $1.4 million in revenue for the first year with projected sales for the second year to exceed $2.75 million for the Pennysaver group of Suffolk County.
January 1980-March 1996Suffolk Life Newspapers
Sales/Liaison/Advertising Agencies:
I developed and fully implemented marketing strategies and business goals for Suffolk Life Newspaper. With greater than 15 years at executive level in print media, 5 years experience in research, data base marketing and on line strategy development.. Bridged the relationship gap between Suffolk Life and over 200 agencies and counselors in Suffolk County by providing awareness of the newspaper’s purpose and ability to provide a satisfactory advertising/marketing media for clients. Newspaper had a current circulation of 502,000 mailed weekly to Long Island residents and businesses. Also reviewed commission rates, client to agency copy flow and newspaper’s editorial approach, which treated agencies as clients rather than competitors. Actions and strategies derived greater revenue through realization that interaction with clients was also interaction with agencies.
Sales Manager:1992/1995
Managed a staff of 40 employees that generated advertising revenues for the newspaper. Recruited, equipped and trained a new sales team defined the segment of the group most effective in the field and directed that group to sales targets and profit expectations. Identified directly with customer base to determine moods, needs and problem areas and provided necessary inter-relationships to sales team. Gave sales group redefined assignments, goals and motivations. Result of all efforts transformed a sales force from lacking morale and productivity into a team that increased productivity, expanded client base and increased revenues by 48%. All goals achieved with a high degree of morals and personal satisfaction.
Summer Life1993-1995
Sales Manager (Concurrent)
With a staff of six sales people, I developed the concept of a free, strategically circulated newspaper that provided tourists with the opportunity to know the ins and outs of the North and South Forks of Long Island. Developed attainable quotas, sold expense ratios, territorial new profit, territory market share, sales coverage effectiveness index, call frequency ratios, average cost per call, average sales and non selling activities, and their overall effect on the project.
Regional Sales Manager (Concurrent)
Managed and coordinated a staff of five employees who sold advertising space to select major retail chain, supermarkets, and other prestigious companies. Coordinated copy, negotiated contracts, exchanged with corporate executives, responded to client requests, and developed proposals. Reduced turnaround times to half, and compiled historical references comparative data to professionalize the sale efforts.
EDUCATION
BA English, Stony Brook University
AA English Nassau Community College
Two years Psychology Program, Ottawa University
AFFILIATIONS
Member Long Island Press Association
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