Fixed Operations Director

THOMAS L. LACEY

**** ** **** **** *****, FL *****

352-***-**** **********@*****.***

Fixed Operations Director

Over 30 years’ comprehensive experience in all aspects of automotive dealership operations management including financial statement analysis, team development, and sales. Strong expertise in implementing tactical and strategic solutions, increasing profitability and sales and penetrating the market in an aggressive manner. Utilizes effective communication and leaderships skills to recruit, train, and develop staff regarding policies, procedures, and proper sales techniques, driving team cohesion and high quality customer service. Interprets financial data accurately, finding innovative ways to boost a company’s profitability position within the region in a relatively short time span. Highly accomplished in providing quality assurance for all services, monitoring department performance, and establishing and attaining challenging sales goals, overall exceeding organizational expectations.

CORE COMPETENCIES

Fixed Operations Budget Management Client Relationships Program Management

Team Management Communication Cost Reduction Resource Management

Employee Satisfaction Index Financial Data Analysis Service Delivery Solutions Advice

Staff Recruitment and Training Opportunity Identification Strategy Implementation

Expense Controls Collaborations Sales Tracking Profit Objectives Consulting CSI

EXPERIENCES AND ACHIEVEMENTS

MORGAN AUTO GROUP

GAINESVILLE BUICK, GMC & MITSUBISHI, Gainesville, FL 2014 – Current

Fixed Operations Director

tExceeded average targets and sales goals, successfully managing all aspects of advertising and promotion including CRM development for the Buick, GMC, and Mitsubishi dealerships as well as 50 employees.

MORGAN AUTO GROUP

FORD OF PORT RICHEY, Port Richey, FL 2012 – 2014

Fixed Operations Director

tIncreased GP, net profit, and CSI, becoming top 10% in the nation with Ford by supervising day to day operations for two separate facilities, properly training and developing staff members for optimum productivity.

tCame in 5th place out of 111 Ford dealers in 2013 the Orlando region as well as won Ford’s prestigious President’s Award in 2014.

DRJ. INVESTMENTS, Ocala, FL 2006 – 2012

Fixed Operations Director

tIncreased fixed operations net profit from $92.7K in March of 2006 to $2.23M by December of 2012, designing all aspects of labor operations and fee codes which allowed for more one-on-one time with customers.

tRemained up to date regarding Reynolds and Reynolds knowledge and ASP Drive dealership managements systems which included all parts, service department executables, and department ordering parameters.

tUtilized Eleads CRM, Naked Lime Marketing, and Xtime service scheduler programs.

TOWN & COUNTRY FORD-MERCURY, Starke, FL 2006

General Manager & Managing Partner

tDrove dealership from a loss position which it was in for over eleven years to breakeven in less than 7 months, directing all aspects of new and used vehicles, parts inventory, cash, and staff development.

tLead an interdisciplinary team of staff through all sales and service policies and requirements, managing both fixed and variable operations on a day to day basis.

PROQUEST ALISON, Stuart, FL 2000 – 2005

Consultant

tWorked closely with top tier automotive manufacturers including Audi, VW, Ford, Lincoln-Mercury, Jaguar, Volvo, Mazda, and Land Rover, moderating 20-group profit forum meetings with dealer principles and fixed operation managers on opportunities for financial statement performance improvement.

tTrained and developed staff regarding proper manner in which to interpret reports, composite information, and overall improve dealer profitability.

tLiaised with dealerships regarding balance sheets and income statements, improving income, sales, and profitability through proper analysis and solutions implementation.

tStrong knowledge of financial statements for various automotive companies including Ford-L&M, Audi, VW, Porsche, Jaguar-Land Rover, Hyundai, Mazda, Acura, Honda, Mitsubishi, and Isuzu.

Previous Positions Includes General Sales Manager at Ford of Ocala and Deland Ford.

EDUCATION & PROFESSIONAL AFFILIATIONS

Bachelor of Business Administration, Minors-Accounting & Social Science, Northwood University, Midland, MI

Associate of Arts, Automotive Marketing, Northwood University, Midland, MI

Associate of Arts, Banking and Finance, Northwood University, Midland, MI

Ford Motor Company E2 Employee Excellence, Based on Sales, CSI, Training, 2013

Ford Motor Company Master Certified Fixed Operations Service, Level 3

GM Certified Fixed Operations Service, 2015

GM Certified CEM-Customer Experience Manager, 2015

Extensive Coursework, Accounting, Cash Flow Management, UCS Dealer Overview

President Elect, Vice President & Treasurer, Four Townes Rotary

President Elect, Vice President & Treasurer, Orange City Chamber of Commerce

Allocations Chairman, United Way of Volusia (Flagler Counties)

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