Sales Marketing

Zsuzsanna Onstead

********@*****.*** **** Cresta Drive 310-***-****

www.zsuzsanna-onstead.com Los Angeles, CA 90035 310-***-**** VICE PRESIDENT DIRECTOR, MARKETING OPERATONS

Digital Marketing / Offline Marketing / Brand Management / Sales Strategy A dynamic visionary with accomplished entrepreneurial track record in diverse industries; blending marketing strategy, operations efficiencies, and financial expertise to effectively lead cross- functional teams collaborating as a focused unit. Proven track record of continuously identifying new opportunities through market analysis, business development, and market intelligence resulting in consistent revenue growth. High energy self-starter that leads by example. Client Acquisition & Retention

Vendor Relations

ROI / P&L Optimization

Budgeting / Cost Controls

Data Analysis & Interpretation

Team Building & Training

Multi-Channel Development

Consumer Behavior Analytics

Customer Conversion Strategy

Website Optimization / SEO

Segmented Sales Planning

Direct Marketing Campaigns

Social Media Planning

Advertising / PR / SEM

Digital Content Management

Web Analytics / Salesforce

E-Commerce Expertise

Creating Ambient Events

PROFESSIONAL EXPERIENCE

BABY BASIX INC. – Founded niche children’s product e-commerce website and boutique. President, Executive Marketing Strategist 2004 – 2015 Small business start-up that has turned into a $1M niche multi-channel e-commerce web and mobile enterprise, plus a brick & mortar boutique location. The entire success is based on stellar customer service strategy including, lean customer acquisition tactics, heavy customer retention strategy and of course great product packaging. As founder, I am an intuitive big picture thinker, yet humble enough to roll up my sleeves and get the job done in a dynamic fast paced environment.

Created and implemented workflow procedures and operations manual with marketing automation.

Mentored by the Yahoo! Business team and national web experts due to sales performance KPI’s.

COO of all business operations: budgets, HR, vendor relations, sales and marketing planning.

CMO of website design, SEO, web analytics, salesforce management, and live events.

Created retail brand identity ensuring social media, and digital marketing efforts were in-line as one voice.

SEO penetration due to strong creative digital content, led by consumer behavior modeling.

Strong yet fluid multi-channel market strategy yielding sales growth of 20%+

Tailored marketing PPC campaigns reducing costs by 50% while increasing sales by 12%.

Part of the elite top 1000 online retailer in the USA with a customer satisfaction rating of over 98%.

Strategically “lean” consumer product line arrangement resulting in a 20% improvement in conversions. HERBALIFE INTERNATIONAL - Direct selling MLM company specializing in health products. Senior Corporate Marketing Manager 2000 - 2003

Spearheaded global marketing brand strategies for collateral supporting multi-level marketing sales.

Collaborating team member for product marketing planning and key director of implementation.

Managed 14 direct reports, local and international. Zsuzsanna Onstead page 2

Performed extensive competitive analytics, market evaluations, and ongoing trend analysis to drive channel development decisions

Created a $30 million revenue stream for marketing collateral utilizing efficient operation standards.

Narrowed collateral material product mix by 38% clarifying proper usage for independent sales force.

Operational leader in automating reporting data (inventory and sales), integrating with Corporate Finance systems.

Promotions Marketing Manager 1998 - 2000

Managed all promotional items including inventory, sales, giveaways, and catalog production.

Re-engineered Promotional Line, turning a $3 million deficit into $10 million profit in 2 years

Reduced inventory levels by 89%, yielding a 5% reduction of warehouse space.

Key team member of corporate events & incentive programs geared towards independent distributors.

Managed 2 direct reports.

Executive Liaison, Corporate Marketing 1997 - 1998

Synergistic project manager encompassing marketing operations, corporate finance and creative staff.

Designed and implemented customized SAP reporting to automate sales and inventory data.

Direct report to CMO, creating executive ad hoc reports and executing marketing projects as needed.

Created and maintained Corporate Marketing operating budget of $18 million a year. GUESS? INC. - Contemporary fashion brand known for denim, licensing & innovative ads. International Compliance Manager, Export Licensing Department 1995 - 1997

Expansion into 10 new markets in 2 years.

Key responsibility to maintain international product quality and brand identity.

New business development by prospecting for international partners for licensing and exports.

Pivotal team member in contractual negotiations, and director of final licensing contracts.

Managed a staff of 4.

Exports Liaison 1995 - 1995

Managed strict corporate identity internationally by monitoring international marketing strategies.

Managed $3 million Export’s department operational budget. Exports Coordinator 1995 - 1995

Implemented departmental procedures for expansion, contractual maintenance, and forecasting.

Created and maintained a marketing asset bank to be utilized internationally. Executive Assistant 1994 - 1995

Executive assistant for all administrative duties for the SVP of Product Licensing.

Maintained meeting schedules, travel arrangements and expense reports. EDUCATION & CREDENTIALS

B.S. Business Administration Management, California State University Los Angeles Stephen Covey Program: 7 Habits of Highly Effective People Current FINRA Series 7 General Securities License and Series 63 State Registration Current California State Insurance License 0I91522: Life, Variable Contracts, Accident & Health Proficient in: Office / Word / Excel / PowerPoint / Web Services / SAP / Email / Photoshop Outlook / Hearsay / Salesforce / Google Analytics / Multi-Channel Databases Volunteer: Heal the Bay, The Tree People, Children’s Hunger Fund, Operation Gratitude, Boy Scouts of America, Board of Directors Friends of Robinson Garden, and story time at local schools. www.zsuzsanna-onstead.com

Zsuzsanna Onstead page 3

CONSULTING HIGHLIGHTS

Over the last 20 years, I have also been part of amazing consulting endeavors that have allowed my creative and personable side to shine. I have designed and coordinated over 100 special events ranging from stunning weddings, to high profile charity fund-raising extravaganzas, to large scale direct marketing sales events.

Utilizing my love of people, I regularly share knowledge in subject specific seminars and workshops. Presentations and public speaking is a passion that I practice with vigor.

Sales Team motivation for insurance and financial services personnel.

Sales training concentrating on customer acquisition and prospecting.

Sales training on “closing the deal”, and effective follow-up for upsell & retention.

Small Business on digital marketing strategies and planning.

Small Business on “how to run a small business efficiently”.

Small Business consulting for specific operational issues.

Consumer seminars related to financial planning.

Consumer seminars related to insurance coverage and planning.

Consumer workshops on getting organized in your personal life.

Private consulting for workflow efficiencies and improvements.

Private consulting for office administration and needs based hiring.

Private consulting for operations and back-office support for financial companies. www.zsuzsanna-onstead.com

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