DAVID A HANSEN
**** ***** ****** ****, ******* Grove, IL 60140 H: 847-***-**** ***********@*****.***
Summary
Organized and creative professional, with proven marketing skills and a desire to learn, with
3+ years successful experience working as a marketing assistant for a worldwide CNC
distributor. Gained expertise in website maintenance and SEO, direct and email marketing,
web based advertising, and social media management. Successful track record of being goal
oriented and a team builder that can be counted on to deliver positive organizational results.
Highlights
InDesign, Constant Contact, Joomla, Google Adwords, Google Analytics,
OnContact, Photoshop, GIMP, HTML, CSS PowerPoint, Excel, Word, Social Media
Management
Accomplishments
Increased web traffic by 8% by improving and optimizing web content
Increased social media engagement by 92% in 6 months by creating and implementing
the companies first social media strategy
Experience
Marketing Assistant Jan 2012 to Current
Machinery Systems Inc. Schaumburg, Illinois
Maintenance, SEO, and updating of website
Developing, scheduling and executing direct mail and email campaigns
Web based advertising
Created official company pages on various social media channels to facilitate
interaction with customers
Designed templates for the content management system to promote SEO and
conversion best practices
Developed on-site body content, meta descriptions and page titles in support of SEO
strategies
Designed and created marketing collateral for sales meetings, trade shows and
company executives
Managed both inbound and outbound marketing campaigns to generate new business
Managed the in-house advertising program consisting of print and media collateral
pieces
Directed a PPC remarketing campaign increasing brand awareness and boosting click-
through rates
Maintenance of customer and prospect databases
Copywriting and photography for campaigns and website
Lawn & Garden Associate Mar 2009 to Jan 2012
Wal-Mart Huntley, Illinois
Responsibilities include: Pricing changes and inventory control through Telxon system,
Plant maintenance, Cashier, Assisting customers on the sales floor, Maintain product
in drive through lane, Set store displays.
Licensed to operate the forklift and Big Joe lift equipment
Lead Shipping Associate Jan 2008 to Mar 2009
Agency Staffing Carpentersville, Illinois
Trained all new employees on company policies and procedures
Shift leader in charge of packaging and shipping Motorola equipment
Dec 2007
Aug 1997
Responsible for all payroll, human resource issues, and coordinated travel for all
Driver/warehouse staff
Hitachi Transport Elgin, Illinois
Lead liaison for just in time customer deliveries
Exceeded on time delivery rate of 95%
Deliver product to suppliers and customers
Certified for all warehouse operations
Yeoman
U.S. Navy
Handpicked by 2 star Admiral to be on personal staff
members of staff
Education
B.S, Marketing
Northern Illinois University Dekalb, Illinois
GPA: Phi Theta Kappa Honors Society
Interactive Marketing Certificate
Phi Theta Kappa Honors Society
Mar 2006 to
Nov 1993 to
2011