Manager Sales
Resume:
KIRSTIN R. OLSEN
***********@*****.***
Linked in: Kirstin Olsen
SUMMARY
Passionate, dedicated and driven individual with over ten years experience in directing, organizing and executing athletic camps, clubs and events; on-camera sports analyst, published sports journalist and competitive athlete.
WORK EXPERIENCE
ADRENALINE LACROSSE San Diego, CA January 2014-August 2015
Clubs Programming Director
Supervise National Network of 50 Lacrosse Club Directors and Affiliates
oClub budgets
oWeekly Clubs and events update, monthly club newsletter content
oExecution of contractual deliverables
Management of all operational and programming for 20 Elite and Regional Adrenaline Lacrosse Clubs
oBudgets and club event payables
oDesign and procurement of uniforms
oBooking of facilities for practices and tryouts
oOversaw tournament schedules and event registration of teams
oProcured club insurance policies and Certificates of Insurance
oOversaw all website registration and programming content
oTimeline management of all seasonal tasks
oHiring and oversight of coaches and onsite staff
oDevelopment and implementation of Run of Show/Schedule for Elite Travel teams
ADRENALINE LACROSSE San Diego, CA February 2013-January 2014
Director of Operations-Events
Supervision of over 50 Adrenaline Lacrosse Events and LXM Professional Lacrosse Tour Operations
oManaged staff of four operational specialists, timeline and event calendars
oOversaw all website registration and programming content
oOversaw all geo-targeted marketing materials, communications and event registrant distribution lists per event
oNegotiated all contracts for event facilities and oversight of state and city required event permits
oEstablished and maintained working relationships with event facility contacts
oProcured insurance policies and Certificates of Insurance
oManaged all event staff, vendors, ticketing, signage and printed marketing materials
oManagement of collections process
oRevised all training and education procedures
oIdentified target retail, wholesale, team sales and promotional campaign opportunities
oImplemented and executed LXM PRO athlete communication, schedule and gear
oWorked with sponsors to execute event deliverables-Champion, Maverick, STX, Knockaround and Gatorade.
FOX SPORTS WEST and PRIMETICKET Los Angeles, CA August 2012- March 2013
On-Air Volleyball Analyst/Sports Writer/Volleyball Expert Los Angeles, CA August 2012-present
Worked as On-Air Volleyball Analyst for CIF Southern Section Girls and Boys Volleyball Finals for Fox Sports Net’s Prep zone
oCIF Southern Section Boys Volleyball Finals
Weekly On-line Writer for Southern California Sports
oCIF-SS Volleyball Scouting Report
oCrabbs Talent Shine at LBSU
o44 Year-old Mom Plays JC Soccer
ESPN RISE/ESPN Torrance, CA July 2009 – August 2012
Associate Manager
Volleyball sport expert, writer and member of editorial team in support of ESPN HS events
oResponsible for the authenticity of volleyball across platforms (e.g. events, digital, print, sales, TV). Helped digital platform grow from 210,616 to over 480,136 (July 2012).
oDigital content writer for volleyball and Jimmy V Week
Perseverance Served in Cincinnati
oVolleyball Athlete Database - Responsible for creating and maintaining content and events
oDigital (Events) Assist - Ensured ESPNHS events were properly represented digitally across ESPN platforms
Management and support of ESPN HS events
oSocial/Mobile Team - Ideation and implementation of social/mobile initiatives
oManagement – Responsible for growth and development of direct report
oNon-ESPN Event Database Lead
oEvent Operations - Coordinating all aspects of pre-event preparation and on-site execution for the following clients: NIKE, Warrior, New Balance, Gatorade, ARMY, POWERADE, NCSA
NIKE Football SPARQ Combines (Assist); NIKE Football Training Camps (Assist); Warrior 40 Final (Lead/Co-Lead); Warrior 40 Regionals (Lead); Elite 24 (Assist): and PowerAde FAB 50 Banner Presentations (Assist)
Client Co-Lead - Worked directly clients (Warrior) and managed pre-event planning, on-site activation and post event recapping
ESPNHS POWERADE FAB 50, 2010-12 - Spoke at ceremonies/rallies, interviewed athletes and coaches.
Powerade Fab 50 Presentation
oPR Lead – developed and implemented PR processes and protocols for events
STUDENT SPORTS Torrance, CA August 2007-July 2009
Volleyball Editor/Event Coordinator
Volleyball Editor - Managed and created content for Volleyball Website on Rivals.com Platform
Boxing Initiative Coordinator - Researched and managed athletes for boxing project; coordinated athletes’ travel and schedule.
Event Coordinator for clients: NIKE, Powerbar, AM/PM, Cytomax, National Collegiate Scouting Association (NCSA)
oNIKE’s High School Revolution for Softball - Organized and coordinated schedules at events and SPARQ Tested over 1000 softball players
oPowerbar - Organized and researched events and sampling at events for Powerbar account, including all on-site product testing, and carried out client initiatives
oNIKE Elite Lacrosse Camps - Managed, organized and ran 20 NIKE Elite Lacrosse events of 10 coaches/staff and 100 athletes per camp
FOX SPORTS Los Angeles, CA May 2004-September 2006
Assistant Producer/Stage Manager
Assistant Producer for Fox Sports Net’s coverage of the 2004, 2005 and 2006 AVP Tournament Finals in California, Florida, Arizona, New Jersey, Nevada and Illinois.
Stage Manager for Fox Sports Net for 2006 AVP tournaments. Coordinated TV talent for producer.
VOLLEYBALL MAGAZINE Los Angeles, CA (remotely) September 2005-December 2005
Writer
Freelance sports writer. Author of several articles for Volleyball Magazine and Beach Volleyball Magazine.
CROCS Niwot, CO (remotely) May 2006-September 2006
Volleyball Liaison
Volleyball liaison for AVP title sponsor, Crocs Footwear, managed VIP experience and served as educator on site for executives, retailers and investors
Official blogger for Crocs website about the AVP Tour
EDUCATION
California State University Los Angeles, CA May 2002
Bachelor of Arts, Communications: Television & Broadcast
Recipient, Who’s Who Among Students in American Universities & Colleges for 2002
Scholarship, Women’s Volleyball 2000 - 2002
Palm Beach Community College Boca Raton, FL May 1998
Associates Degree, Business
Scholarship, Women’s Volleyball 1996 - 1998
ACCOMPLISHMENTS
Climbed Mount Whitney, August 2014
Rated AAA by California Beach Volleyball Association (CBVA) and played on Association of Volleyball Professionals (AVP) Qualification tour 2004-2010 Kirstin Olsen BVB Info
Sports Modeling Experience
oNIKE’s Breathe Video, 2008
oGetty Images shoot was used in Chicago Olympic Campaign, multiple volleyball tour flyers, publications, etc.
oFeatured in Shape Magazine, August 2008
oFeatured on VH1’s “The Shot; Episode 4”, 2007
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