Mary Campbell
Pennsauken, N.J. *****
*******@*******.***
Career Focus
Responsible, results and action oriented Property Management professional, excelling in new business development as well as providing superior customer service to existing relationships and demonstrating a high level of ownership and initiative. Proven ability to turn around challenged properties to result in higher quality, higher revenue, and satisfied residents. Effectively motivate staff and promote atmosphere of mutual respect, empowerment, accountability and team commitment.
Hands on, dedicated and diligent individual pursuing a long term, challenging position with a reputable, well respected organization.
Exceptional in professional attire and demeanor.
Professional Experience
Present – Five Star Senior Living, Voorhees, N.J.
Marketing Director/Director of Community Relations –
Developing, directing and implementing sales and marketing strategies to achieve occupancy goals. Providing daily, weekly, monthly and quarterly sales reports, competitive analysis and future event plans. Attend all pertinent off site marketing and networking events with community associations, competitors, and referral sources for new business development. Leasing, contract writing and financial qualification and verification are part of the move in process as well as communicating effectively with prospect/resident(s) family, attorney, advocate, etc. to effectively bring about increase in census.
2013 – 2014- Park Lane at Garden State Park – Edgewood Properties
Marketing Consultant - Responsible for all aspects of marketing, and leasing of new construction, luxury apartment community.
Manage process of lease up for the first of ten buildings to be completed within the community. Conduct tours, close leases, complete paperwork. Prepare weekly and monthly status reports. Outreach and develop network of businesses, organizations, and individuals for the purpose of new relationship building and cross referral of business.
2011 – 2013 – Marketing and Sales Consultant
Greater Philadelphia, Central and Southern New Jersey Areas.
Specializing in transitional and permanent housing and extended services to the senior community. Liaison/consultant for individuals seeking active lifestyle communities or communities offering assisted living benefits, if needed.
In addition, secured relationships with colleges, community associations, hospitals, for locating and providing housing for their students, program attendees, and resident physicians.
2008 – 2011 University City Housing –Main Line Division, Bryn Mawr, Pennsylvania
Property Manager for local real estate management and development company. Responsible for the oversight and daily operation of a portfolio of residential, multi-family housing and single homes including 55+ community, as well as and residences for grad students. Marketing, business development, resident relations and retention, leasing and maintenance staff management, coordination and project management of capital improvement projects at multiple sites. Preparation of daily and weekly business reports as well as timely submission of all necessary documents for inspections, permits and miscellaneous township requirements. Communities received awards for three consecutive years from AAGP, for leasing, curb appeal, models, and maintenance.
2006 – 2008 Weichert Realtors – Wayne, Pennsylvania
Real Estate Sales Agent specializing in new construction. Worked directly with builders and developers to create and implement marketing and sales strategies. Compiled demographic and comparable data for marketing presentations to ultimately reach sales goals. Create, and maintain, relationships with past, present, and future buyers and prospects for new business development.
2006-2006 South Bridge Condominiums – Philadelphia, Pennsylvania
Director of Sales
Assisted in development of Sales and Design Center from concept to completion. Communication on a regular basis with owner/developer and investors, vendors, contractors, designers, decorators, etc. Devised format to which business model was implemented. Hired, trained, and supervised staff of sales agents and office manager. Developed all forms and paperwork to be used in sales center as data base as well as compiling a data base of possible future residents. Completed all daily activity information, reports, and special projects. Conducted weekly sales and marketing meetings with staff, as well as marketing, advertising, and graphics company. Developed training manual for all sales staff, brochure of move-in procedures, sales procedures, and operating budget. Oversaw organization of onsite marketing, networking, and promotional events. Procurement of new business relationships. (Developer closed project before completion)
2003-2006 Pavilions at Forrestal – Princeton, New Jersey
Director of Community Relations
Marketing Director and Director of Community Relations of Princeton, N.J. campus. Main focus was to develop new business through attracting positive attention of possible future residents and person’s of influence in decision making process for lifestyle change to assisted living community. Developed alliances with Hospitals, Doctors, Agencies, Corporate Business, community outreach, and implemented programs to bring awareness to our community and its services. Creating and marketing of promotional activities, materials, and policies. Increasing and maintaining full census, by analyzing the strengths and weaknesses of market conditions, competitors, current trends in senior housing and health care. In addition, performed the duties of External Case Management in assessing individuals for our nursing facility. Completed Compliance Training on Medicare, reporting, billing, and records management. Census was increased to 100% from less than 60%.
2003-2003 Waterfront Square Condominiums – Philadelphia, Pennsylvania
Sales Agent
Sales representative for new construction, high end luxury condominium community at Penn’s Landing at the Philadelphia waterfront. Personal gross sales for period of employment exceeded $21 million.
2001-2003 Dockside Luxury Apartments – Philadelphia, Pennsylvania
Community Manager
Responsible for transition of property from construction phase into fully operational. Initially set up temporary leasing office, developed advertising and marketing strategy, cold calling and business development, and pre-leased building. Hired, trained, and managed leasing, maintenance, housekeeping, concierge, and security staff. Interacted, daily, with General Contractor and union employees. Kept ongoing, open dialogue with general contractor as to progress and challenges that each day brought. Saw project through to completion and occupancy in position of Community Manager.
1997-2001 Bentley Homes – West Chester, Pennsylvania
Sales Associate
Met with prospective buyers for multi-million dollar homes, defined their needs and desires, toured available model home and available lots and provided information on what type of house would best fit on that particular lot, negotiate and close sale and complete agreement. Begin selection and customizing process, construction and building procedures, and materials/techniques used. Important to keep up to date with the latest trends in architecture as well as design options. Contacting appropriate subcontractors and vendors to gather information necessary for negotiations. Facilitated community association meetings between buyer and builder until it was turned over to a third party management company. Provided link to local Realtor community, keeping them updated with accurate and current data for all Bentley Communities.
Project Manager Assistant
I worked in the field under the supervision of the Project Manager and Project Superintendent acting as liaison between buyer and, Project Manager, Superintendent and customization. Worked with township in permit process and variances, as well as scheduling, coordinating and attending inspections with designated township personnel. Scheduled and conducted walk through inspections with buyer’s and project staff, noting inspection results in report form and making necessary contacts to expedite punch list. Attended all weekly meetings with contractors as well as Bentley staff. Assisted in all Red Line meetings.
Education - Chestnut Hill College, Phila., Pa. – B.A. Marketing, Temple UCC, AAGP.
Pennsylvania Real Estate Salesperson License - Computer proficient.
CAM. Proficient in ACT, Yardi, AMSI, One Site/Real Page, SalesForce/StarForce.
*References upon request.