Sales Marketing

JEANNINE RAMER

******@*****.*** / 310-***-**** / 9840 West Olympic Blvd., Beverly Hills, CA 90212

Accomplished, senior media strategist with an extensive background in automotive and spirits marketing. Exceptional leader and collaborator with clients, teams and media partners, resulting in innovative, multi- platform campaigns and sports team deals that deliver against or exceed business and marketing objectives.

Skills

Extraordinary high level of initiative, drive and passion

Strategic leader of innovative, multi-channel performance-driven campaigns

Effective account manager, working closely with Clients in various time zones

Proven track record in creating and executing high visibility experiential events that match Client objectives and brand pillars

Natural sense of ownership for projects and duties Experience

2/12 - Present Carat, Santa Monica, California

Media Director – Diageo / SWS West Division (CA, WA, HI, AK) Baileys, Buchanan’s, Bulleit, Bushmills, Captain Morgan, Ciroc, Crown Royal, DeLeon, Don Julio, Johnnie Walker, Ketel One, Peligroso, Smirnoff, Tanqueray

Newly created position at Carat Los Angeles to introduce Diageo to West Coast consumers on a more localized / intimate / engaging level

Hired to represent Diageo as local market expert for multiple spirits brands against defined consumer segments, and to deliver against annual brand building and sales objectives

Challenged to increase Diageo’s SOV in market against key competitors

Created multi-year sports team deals by leveraging local market media spend against multiple brands in the portfolio (NBA, NFL, MLB)

Collaborate with Division Marketing leaders to support sports marketing efforts across more than 10 local sports properties

Developed national programs locally in market to enhance “through the line” media support and activation

Negotiated and implemented consumer events; engaging consumers and creating opportunity to experience/sample the portfolio based on approved brand objectives

Work with Brand Teams to develop and execute strategically sound programs and promotions that enhance the consumer experience and deliver against the strategic pillars of the brand.

Manage budgets exceeding $25MM+ annually

7/11 – 1/12 Horizon, Los Angeles, California

Freelance Brand Director – New Business / Subaru; Clearwire ISP Experience Cont.

6/06 – 6/11 OMD, Los Angeles, California

Group Director of Strategy – Infiniti (National & Regional)

Managed all communication strategy and experiential media on behalf of Infiniti (National and Regional Teams)

Changed strategic communication focus for the Brand in 2006, implementing impact windows and core communication goals to increase awareness

Created Sports Strategy in 2007 which partnered Infiniti with NCAA BB

Managed $50MM+ Broadcast Upfront Strategy/Planning

Challenged the Brand/take risks creating/implementing Integrated Programs

Examples: Pebble Beach Concours d’Elegance, NCAA BB, Emmys, Fox Mid-Term Elections, Sundance/Elvis Costello With…, Ryder’s Cup, Amex/Time, Inc. City Guides/Supercharge Your Senses/Road To Inspiration, Bon Appétit/UnCork’d 2/05 – 6/06 OMD, Los Angeles, California

Associate Director of Strategy – Nissan

Developed, managed, implemented Nissan’s core communication strategy, integrating digital approach, impact windows and marketing goals

Responsible for $100MM+ Broadcast Upfront Strategy/Planning

Successfully launched Quest, creating annual integrated program with core media partner resulting in one of Nissan’s biggest sales match

Planned/Activated integrated programs for the brand

Desperate Housewives Product Integration/Season 1 DVD Launch, Meet Mr. Mom, Quest to Connect, Oprah, Glamour Reel Music

2/02 – 2/05 CARAT – Los Angeles/Irvine, California Account Supervisor – Hyundai & KIA Transition Team (2002), KIA Dealer Marketing Group (2002), Hyundai Motor America (2003-2005)

Negotiated ESPN $5MM Integrated Package for the 2004 Hyundai Tucson Launch including network, radio, print, digital and ESPN Zones

Implemented successful $1MM National Coffee Sleeve Advertising Campaign for the 2004 Hyundai Tucson Launch

Partnered with Clear Channel and Subway to promote Fourth of July’s “AmericaFest” at the Rose Bowl – “Brought to you by Hyundai & Subway”

Planned Hyundai $4.5MM Year-End Sales Event Newspaper in 21+ markets

Supervised Kia Dealer Marketing Group with travel to East, South and Central Regions 7/98 - 6/01 SAATCHI & SAATCHI - LOS ANGELES, Torrance, California Media Supervisor (6/00-6/01) - Toyota Motor Sales/Toyota Dealers Association Cars, National Cable, Out of Home, New Media, Denver Toyota Region Sr. Media Planner (7/99-6/00) - Toyota Motor Sales/Toyota Dealers Association SUVs/Mini-Van, Spot TV/Radio, Local Sports, Out of Home, Southeast & Chicago Dealers Media Planner (7/98-7/99) - Toyota Motor Sales

SUVs/Mini-Van, Spot TV/Radio and Local Sports

8/96 - 7/98 FOCUS MEDIA, Santa Monica, California

Assistant Media Planner - Universal/Dreamworks SKG, Universal Home Video, Universal Pay-Per- View, MCA Records and Dreamworks Home Video

EDUCATION

May 1996 California State University, Long Beach - Long Beach, California Bachelor of Science, School of Business Administration, Marketing

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