Zahid Iqbal Mirza

Dy. Controller Marketing / Incharge Sales

Pakistan Television Corporation Ltd.,

Lahore - Pakistan

Cell: 92-300-******* Tel: 92-42-992*****

acr4lc@r.postjobfree.com

Res: 190-M, Model Town

Lahore-Pakistan

Tel:042********

At Present (27 Year Experience)

Media Expert, Advertising & Media Marketing Management, Communication, Client Service & Coordinator, Media Marketing, Media Planning, Sales, Advertising, Advertising Campaign, Branding, Client Service, Media Buying, Planning & Strategy, Business Development, Direct Marketing, Marketing Research, Production Management, Event Management, Planning of TV Program/Slot, Program (Product) Development, Program Scheduling, Programs Evaluation & Evolution, Prepare Sales Target of different PTV Channels, Launching New Channel

I have an ability to provide leadership in positioning the company at the forefront of the media industry. Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability and growth as an organization. Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources using 27 years of successful media handling experience.

Millstone:

In 2007, Launching & Marketing of PTV News (PTV World change into PTV News) and

I was the first Controller Marketing of PTV News. In 2007-8, we have achieved the business Rs.222m which is highest till date.

As Incharge Sales, PTV-News, Lahore; Business earned more than 362% in the current financial year 2009-10 as compared to the previous financial year 2008-09.

(3) Launching & Marketing of “Khawateen Time” (Morning Show) slot on PTV in 1998; the first trend maker program of women which was aired first time ever on any TV channel.

Actively involved with Media, Sales, Marketing, Advertising Campaign, Planning & Strategy, programs planning tailor made production, branded productions etc., having vast experience (27 years) in media industry.

Working as Incharge Sales for PTV News, PTV National PTV Bolan, PTV Global and AJK TV.

Looking after all Marketing & Sales related activities all over Pakistan.

Deputed on important tasks from PTV and worked with all leading clients and agencies of Karachi, Islamabad & Lahore.

Made presentation on Media Marketing, Sales & Media Scene of Pakistan

Working in e – Environment (Paperless / Internet etc.)

(4) How to enhance the revenue of PTV (Rs.5 billion)

Sports

Marketing & Sales of Sports events (especial Cricket) for the last 27 years.

I worked for PCB (Pakistan Cricket Control Board) Sports Channel in 2007. I have a comprehensive plan of programming & successfully marketing/sales of PTV sports channel in Pakistan.

I have 2 years experience of Consultant of Hum FM 106.2. Association with FM 106.2 since the time of launching in 2004 India –Pakistan Cricket series. (Launching, Planning, Strategy & Marketing)

Fund Generation Plan of Rs.1 billion for PCB with PTV.

I worked for PTV New Channel “YES” (Youth, Entertainment & Sports)

Events

Sports, TV Commercial Awards, Music, Quiz, Morning Show

Main Clients

Nestle – Wateen – Warid – Ufone – Mobilink – Zong – Coca Cola – Unilever Pakistan – Procter & Gamble (P&G) – MCB – Bank Alfalah – Tetra Pak – Package – Nokia – Haleeb Foods – Qarshi Inds – Sitara Textile – Bio Amla – Sufi Inds – English Biscuits – Government Depts. (all Ministries)

R E S U M E

Name: ZAHID IQBAL MIRZA

Father’s Name: ZAFAR IQBAL MIRZA

Date of Birth: April 4, 1958

Status Married

Permanent Address: 190-M, Model Town, Lahore – Pakistan

Tele : 92-42-352***** Mobil : 92-300-*******

E.mail : acr4lc@r.postjobfree.com acr4lc@r.postjobfree.com

1982 B.Sc. from Government College, Lahore – Pakistan

(With Roll of Honor and Best Sportsman)

1985 M.B.A (Master of Business Administration) in Marketing

from University of the Punjab, Lahore – Pakistan

1986 Joined PTV (Pakistan Television Corporation Limited)

at Central Marketing Office, Karachi – Pakistan

Worked at different PTV centre

Central Marketing Office, Karachi

PTV Headquarters, Islamabad

Marketing Office, Lahore

Computer Knowledge: Sufficient

MS Word, Excel, Power Point and Internet

LANGUAGE SKILLS

Fluent: English, Urdu, and Punjabi

Consultant of M/s. Orient McCann-Erickson in the project of SAF Games 2001.

Consultant

I have provided the consultancy to newly launched (PTV) ATV Channel which is the first privately operated terrestrial TV channel and the 2nd most watched in Pakistan.

How to Launch and Successfully Run PTV Sports Channel

1. I worked for (Pakistan Cricket Control Board) PCB Sports Channel in 2007. I have a comprehensive plan to launch and successfully marketing the sports channel (PTV) in Pakistan.

2. Fund Generation Plan of Rs.1 billion for PCB, collaboration with PTV.

Prepared many reports / feasibilities / Media Plan, the main are as under

- How to enhance the revenue of PTV (Rs.5 billion)

- Analysis report on GEO Channel (PTV Vs GEO)

- How to improve the PTV Marketing & Sales

- Future Vision of Media Market in Pakistan 2013 – 2014

- PTV-PCB SPORTS CHANNEL: How to launch and successfully run Sports

Channel in Pakistan

- Future of FM Channels in Pakistan and effects on TV Channels.

- Rs. 170 million: How to Earning through Election 2008

“Nagar Nagar Election 2008”

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