Kaleigh L. McLaughlin

**** **** ****** • San Diego, CA 92109

408-***-**** acqqq8@r.postjobfree.com

OBJECTIVE

To obtain a marketing position with an established company where I can mature my marketing communication skills and develop meaningful media relationships to enrich my professional network.

SUMMARY OF QUALIFICATIONS

Collaborative team worker with excellent oral and written communication skills

Ability to develop and grow positive relationships with clients and colleagues

Self-motivated and independent worker, with proven track record of adapting quickly

Exceptionally well-organized and detail-oriented with high emphasis on quality of output

Effectively manages multiple tasks according to set priorities

WORK EXPERIENCE

Marketing & Communications Coordinator November 2014 - Present

Hoven Vision

Manage all Social Media accounts and development of content strategy

Assists in executing new product launch plans and programs

Coordinates activities with outside marketing and PR agencies

Compose compelling content for press releases, email blasts, advertising material, and all other collateral

Photograph and edit all lifestyle and product images for web marketing, advertising materials, and social networks

Plan and attend numerous trade shows to boost brand awareness and increase content development

Communications Manager February 2013 – October 2014

AVD Motorsports

Write and distribute press releases and other press materials for clients and events

Gather and interpret social media metrics

Develop creative and promotional ideas to further Social Media presence

Assure web-based or print information is archived for reference and reporting

Website design, blogging, and maintenance

Media outreach

Marketing Assistant June 2011– October 2012

Kaia F.I.T - Function Intense Training for Women

Planned and event marketing strategy for Summer Brik sessions in San Diego, CA

Created and maintained Social Media via all popular social media platforms

Management of email communications

IMC Intern January 2012 – May 2012

ResVez Incorporated – WineTime Bar™

Created and utilized retailer and distributor database to better track sales and growth of company

Increased Social Media creating better brand awareness

Created potential media campaigns and promotions for ResVez to be used in future Marketing Schedule 2013

Educated consumers about brand and benefits

Tracked online sales

Marketing Intern Summer 2009 Pillar Data Systems, San Jose, California

Responsible for booking customer briefings through outbound sales calls

Assisted the marketing department with tracking marketing inventory

Scheduling tradeshow events

Directed customer database projects

Responsible for designing and writing internal company newsletter

TECHNICAL SKILLS

Microsoft Office and Desktop:

Access, Excel, Outlook, Illustrator, PowerPoint, Word, Internet, HTML, Office

Myemma, Netsuite, WordPress, Google AdWords, Oracle; Sales Genius

Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn, Google Analytics, HooteSuite, Sprout Social, Holonis

EDUCATION

San Diego State University September 2008 – May 2011 Integrated Marketing and Communications (IMC) Degree

Member of the American Marketing Association at SDSU Since September 2009

San Jose State University August 2006 – June 2008

Presentation High School - High School Diploma August 2002 - May 2006

To whom it may concern,

I wish to apply for the open position of full-time Email Marketing Coordinator and execute my proven communication skills and experience as part of the marketing sales team.

I currently work as Marketing & Communications Coordinator at Hoven Vision. A San Diego lifestyle sunglass brand presently on the heel of a huge new product launch for the fishing and SUP industries. As part of the marketing team, I lead all content development for web and social media platforms. I helped grow social metrics by the thousands during a period of less than six months with the use of contests, event planning, and personally creating creative content media. In addition to what I do in the office, it is also my responsibility to research and plan the most advantageous media events at trade shows, as well as attend in order to further establish the proper relationships among clients. Previous to Hoven, I was Communications Manager at AVD Motorsports, a marketing and public relations agency specializing in the Motorsport Industry. At AVD, I managed the needs of motorsport athletes and their sponsors based on competitive and efficient business development and media management. Daily duties included event planning, managing, engaging, and analyzing all social media as well as online, print, and radio data in order to optimize success for our clients. I was also responsible for drafting press releases as well as online web content. Prior to AVD, I was a Marketing Assistant for Kaia F.I.T., a franchised company that specializes in women’s fitness, nutrition, and health. I have successfully executed event marketing bringing in more clients, organized and maintained all social media outlets including Facebook, Twitter, Instagram, and Pinterest. Additional experience includes my extensive knowledge of MS Office that has aided my work with ResVez Inc. where I assisted the CEO to create a database to better track clients and sales. Much of my experience is transferable, specifically in the areas of designing and writing internal company documents, drafting marketing event calendars, database construction, working as a team and individually, demonstrating leadership qualities, and maintaining deadlines.

For your convenience, I have attached my resume for review. I would appreciate the opportunity to answer any questions you may have. Thank you for your consideration and I look forward to speaking with you soon.

Kind Regards,

Kaleigh McLaughlin

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