ALI HARANDI

**** ******* ******, ** ***** 949-***-**** acqa9z@r.postjobfree.com

M ARKETING M ANAGER / S PECIALIST

Brand Management / Business & Product Development / Team Collaboration & Leadership

Ambitious and results-oriented professional with comprehensive experience driving marketing strategies and

campaigns, developing on-target collateral, and propelling new business development within the consumer

packaging goods / consumer products sector . Customer -centric and budget-driven leader with proven success

managing brand messaging, research / intelligence, special events / promotions, pricing, and print and Web-

based campaigns. Expert team manager and communicator, able to forge solid relationships with staff while

building consensus across multiple organizational levels. Strong international background.

Core competencies include:

Category Management Market Demand / Positioning

Product Development / Market Launch Product Design & Packaging

Multimillion-dollar Budget Direction Brand Development / Enhancement

Forecasting & Segmentation Pricing & Promotion

Event Organizer / Promotion Specialist Data Analysis & Interpretation

Staff Training & Leadership Domestic & Multinational Companies

PROFESSIONAL EXPERIENCE

INTERNATIONAL

FC GROUP, Tehran, Iran

MARKETING MANAGER (1/2001 3/2014)

Spearheaded full range of marketing and business development responsibilities for leading manufacturer of

consumer goods in the Middle East. Developed and implemented brand strategies for consumer goods,

including automotive lubricant, insecticide, aerosol, adhesives, and home and personal care items.

Collaborated closely with sales, R&D, production, and financial departments. Evaluated advertisement

efficiency; oversaw media buying incorporating TV, radio, outdoor, print, and Internet advertising; produced

reports on ROI and ROS. Illustrated planograms for product displays. Supervised a rt designs including

product labels and packaging as well as advertising materials such as brochures, posters, and outdoor prints.

Orchestrated exhibitions, events, and seminars, both domestically and internationally. Define pricing strategy

for sales channels. Generated sales forecasts and marketing briefs. Conducted various qualitative and

quantitative consumer research such as usage, attitude, product performance, and quality assurance. Directed

15-member cross-functional team with keen focus on strategy; trained and managed brand managers and

provided special training for sales and distribution channels. Managed annual marketing budget of $3.5M.

Selected accomplishments:

Boosted sales of distribution channel by 210% for a product, with total growth of 105% in 08

(product is now leading brand in the market).

Gained 69% of market share for a product by implementing and managing advanced marketing

campaigns for 10 years.

Worked with international partners including BP (Castrol), BASF, Reckitt Benckiser, Dow,

Coster, Bosal, and Duplicolor.

Created and Implemented event and seminar to Increased customer relation.

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ALI HARANDI Page Two

Professional Experience Continued

Developed & Implemented promotional activities to increase sales to special agents and gain new

customers.

Doubled companys sales with annual growth of 25%; cumulatively increased sales by 400%

throughout tenure.

Held full responsibility for propelling sales and marketing for 3 brands in the list of the top 50 brands

in the country; introduced more than 10 products across multiple categories over 5 years.

Planned and implemented a solution to slash operations and advertising expenses, realizing a 300%

increase in cost efficiency of outdoor advertising; installed and maintained 300 signs in 2 years.

Effectively trained more than 150 employees for different sales channels.

Formulated sales and marketing budget and generated a system to control expenditures.

Continued to provide marketing leadership and support in consulting role (12 -14).

SAC, Tehran, Iran

SALES & MARKETING MANAGER (4/1997 1/2001)

Oversaw 5-member sales team in driving brand creation and development of Local Area Network (LAN).

Provided total networking solution to small to large organizations included passive and active devices.

Recruited and trained employees, coaching staff to peak performance levels. Defined market segmentation;

enhanced sales channels. Served as guest member on the Board of Directors.

Selected accomplishments:

Dramatically increased sales by more than 150% within the first year.

Defined pricing for aftermarket services to retain existing customer as well as gaining new one.

Specified special prices for tenders and government sectors.

Introduced foreign brands such as D-Link, 3-Com, Cisco, and AMP (Fiber Optic).

Established new branch in Dubai (UAE) and developed comprehensive new brand for the region.

GERAMY BUSINESS GROUP, Tehran, Iran

Held two Positions

WARRANT CLAIM MANAGER

KOMATSU DIVISION (8/1994 9/1995)

Setup and ran warranty claim department. Determined cost of repairs and value of jobs. Negotiated on prices

and values of claims.

Selected accomplishments:

Gained revenue by claiming warranties on time and in proper ways.

Doubled the return in first month by finding out the roots of problems.

Increased speed of claim by defining procedures.

SYSTEM ANALYST / NETWORK SUPPORT

MITSUBISHI DIVISION (1/1993 8/1994)

Assisted with computer services. Hardware, Software and Local Area Network.

UNITED STATE OF AMERICA

1001 ORIENTAL RUGS, INC, Atlanta, GA

VICE PRESIDENT / REGIONAL MANAGER (9/1995 4/1997)

Collaboration with major furniture stores in South East region to setup Rug galleries. Defined sale targets.

Assisted sales team to achieve monthly quotes. Setup incentive plan for designers and store staffs. Define

pricing strategy base on products and locations of activities. Oversaw 4 locations and managed sales in head

quarter.

COLLATERAL MORTGAGE, Birmingham, AL

RESEARCH ANALYST AND PROGRAMMER (8/1991 3/1992)

Wrote a software to define environmental and economical issues for 10 states in Southern Region.

Preventing and lowered risk of home loans by providing data on hazards issues and economical trends. Assist

underwriters with the predictions and analytical needs.

SOUTHERN COMPANY SERVICES, Birmingham, AL

PROGRAMMER (8/1989 5/1991)

Provided computer services such as LAN (Local Area Network), PC (hardware) trouble shooting, installing

and training new software.

NILIPOUR ORIENTAL RUGS, Birmingham, AL

SALES ASSOCIATE (9/1987 8/1989)

Sales and services of fine quality handmade rugs.

REMANCO CO, Cypress, CA

LOGISTICE MANAGER (7/1985 9/1987)

Remanco provided Computer Management Services to large restaurants and hotels. Provided computer

supplies such as special paper, components and inks. Assisted engineering department with installation and

repairs. Define pricing for product provided locally for retails.

** *** **

Additional experience as a Freelance Marketing & Business Development Consultant (2009 Present), with

clients including Hamrun Part (HYUNDAI, MOBIS), Daqiq Chimie, RTC (Legrand), and Amir Rug Gallery.

Providing full range of marketing and business development service such as brand communication, business

planning, market evaluation and brand positioning. Defining sales channel, marketing strategy, pricing, and

advertising strategy using international methods and tools.

EDUCATION

UNIVERSITY OF CALIFORNIA, Irvine, CA

Marketing Certification

UNIVERSITY OF ALABAMA, Birmingham, AL

Bachelor of Science in Computer

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