franchise executive

ROBERT R. CALDERON

**** ****** ****** ****, ***. B, Sinking Spring, PA 19608

Emails: ******@****************.*** – ******.********.*@*****.***

Linkedin: Robert Calderon Skype: roberto.calderon501

Mobile: 1-484-***-****

RESUME

PROFILE

Franchise and operations executive with domestic and international experience for the restaurant, retail, and service industries. Areas of proficiency:

Leadership: Analytic strategist with negotiations and communication skills to persuade and inspire multicultural teams in fast pace and high demand performance environments. General focus: People, great work environments, social responsibility, motivation and integration. Behaviors oriented to excellence and results. Able to communicate at all levels within different cultural idiosyncrasies.

Operations and Sales: Multi-unit operations (multi-state in the U.S.) and multi-country management with complete operational and financial responsibility, as well as sales and business development.

Franchising & Licensing: Development of business models into franchise companies, management of franchise companies and franchise sales (Individual, Area Development and Master Franchise Agreements) in the United States, Spain, Canada, Mexico, Central America, The Caribbean and South America.

Training and Development: Set-up, implementation and management of training programs, seminars and group presentations. Subject areas: franchising, leadership, operations, sales, coaching, multi-unit management, cost reduction and profitability.

Consulting: B2B sales and project management in the areas of franchising, management, regional markets, and leadership, for restaurant and service companies.

PROFESSIONAL EXPERIENCE

Director (2007-present) - Franchise Quarter. Founder and currently a silent partner of this international consulting firm specialized in the development of business models into franchise organizations, as well as franchise sales through representation of domestic and international franchisors for their expansion in Latin American countries. Servicing restaurant, retail and service companies in the areas of: franchise sales and operations; feasibility studies, zoning and pricing; system evaluation, store design, and strategic planning; marketing and sales materials; design of Franchise Agreements and related legal contracts; design of operation manuals and training programs; compliance inspections; leadership, multi-unit management, productivity, menu design, coaching and management development.

Other recent former partnerships: HR Link (a human resources consulting firm oriented to leadership, recruiting, training and coaching), and The Marraqueta Factory Café & Restaurant (a fast casual restaurant company oriented to culture and quality gourmet food).

Regional Manager - Retail Industry (2004-2007) - Hollywood Entertainment / Movie Gallery, Retail Company, PA/NY, USA. Second largest company of video rental and sales with over 4700 units in the United States, Canada and Mexico. Responsibilities: operations, sales, recruiting and training, P&L and store openings. “Provides exceptional financial performance for this type of industry; from negative decreasing trends to a positive 15% of sales and 9% increase in profits.”

Managing Partner - Service Industry (2002-2005) - Accent Landscape LLC., and Neat Clean, Inc., Franchise Company, FL, USA. A mid-size company in the landscaping industry with commercial accounts, home developers, and selected private clients. Neat Clean, Inc., a Franchise commercial cleaning company. Responsibilities: contract sales, operations, P&L, recruiting and training. “Provides 50% increase in sales and 5% reduction of operational expenses via diversity, operational improvements, financial discipline, and acquisition of service contracts.”

Chief Executive Officer - Franchise Industry (1999-2002) - Beverly Hills Weight Loss & Wellness, NH, USA. A franchise company of weight loss and wellness clinics with operations in the United States and Canada. Responsibilities: franchise sales, operations, P&L, development, recruiting and training. “Through vision, creativity, and innovation, evolves the company into a new business model with additional revenue sources. Provides exceptional competitive advantages for the company and its independent owners, resulting in revenue increase of 45%”

Director of Franchise - Retail and Franchise Industry (1993-1999) - Dryclean-USA Franchise & Retail Company, FL, USA. Largest retail and franchise company (800 stores) in the laundry and dry-cleaning industry with operations in the United States, Puerto Rico, México, Central America, the Caribbean, South America, and Spain. Responsibilities: operations, franchise sales, P&L, development, recruiting and training. “Significantly improves the relationship with franchisees through communication and trust, contributing with company growth of 100% via increase of store sales and franchise expansion in the US and abroad.”

Operations Manager / Director of Training – Restaurant Industry (1982-1993) - VA, MD, FL, USA. Pizza Hut, The Black Eye Pea, Western Sizzling, El Torito Mexican Restaurant, Anita’s Mexican Restaurants, The 94th Aero Squadron, and The Rusty Pelican. Responsibilities: Operations, recruiting, training, development, store opening and P&L. “Exceeds expectations of operations through leadership, management development, and operational improvements, resulting in increase in sales of 12% and reduction of expenses in 7%”.

EDUCATION

Bachelor of Science Degree, Business Administration / International Hotel Management (Florida International University, Miami, Florida).

Hotel and Restaurant Management (Inacap University, Santiago, Chile).

OTHER

Bilingual English-Spanish / U.S. Citizen.

Experience with public and private companies, as well as ownership experience.

Open for relocation anywhere in the United States (would consider assignments in other countries). Available immediately.

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