Sales Marketing

Harish Chiranjeevi

Mumbai, INDIA I Phone: 993******* (M) I D.O.B – 6thApril 1987

E-Mail : *******************@*****.*** I Skype ID: harish.chiranjeevi

Available for Relocation and Extensive Travelling

PROFESSIONAL INTRODUCTION

M.B.A. (Marketing) with 7 +years of experience in Marketing, Business Strategy and Development.

Top-performing Sales, Marketing, and Business Development professional with proven ability to drive business expansion through aggressive sales initiatives that deliver revenue growth, market share, and market penetration.

Strategic thinker who can plan and implement Sales, Marketing, and Business initiatives to support corporate objectives. Particularly strong relationship management, team building, and general business acumen; verifiable track record of success driving unprecedented revenue and profitability gains within highly competitive organizations, industries, and markets.

Ambitious, Aggressive, and Intensely focused on both top and bottom-line results.

A consistent performer & skilled relationship manger with persuasive presentation skills.

A strong Believer of “ SOO “ (Strategic /Operational /Organizational) ownership at the responsibility.

KEY SKILLS

New Business Development

P&L Management

Strategic Planning

Customer Eccentric Operational Management

Key Account Management

Turnaround & High-Growth Strategies

Customer Relationship Management

Team Player

Staff / Team Training & Development

Budgeting & Forecasting

Proficiency in all areas of Microsoft Office, including Access, Excel, Word and PowerPoint

Excellent communication skills, both written and verbal

CAREER HIGHLIGHTS

Jan’14 – till date with CLASSIC STRIPES PRIVATE LTD (Astarc Group) – Business Strategy & Business Development - South Region

Accountable for the South Region Business for OEM sales for the CSPL Product portfolio

To handle and monitor the clients requirement from an enquiry stage till execution stage

To strengthen the relationship with the clients

Explore new developments /new customers

To ensure desired level of profitability

To ensure smooth operation till Final execution

To moniter timely commercial receivables and settlements (Payments, c-forms, reconcilation on monthly basis)

Key Clients handled - FORD, RENAULT, NISSAN, TOYOTA, HYUNDAI, ROYAL ENFIELD, CATERPILLAR, TAFE, VISTEON, CONTINENTAL

Noteworthy Contributions –

EBIDTA improvement in a span of 6 months on assigned role of South Business

Lead Cross-Functional team with effective results

Streamlined Production Planning for timely deliverables to clients

Introduced effective Team Management Practices and Engagement

Implemented Effective Customer Demand-Supply Chain

Introduced a team for effective Commercial Process for timely Business Transaction & Payment receivables

Timely monitoring of Systems and Process on all sales dependable activities for Healthy 2 way Business Operations

Developed a key business plan to increase business value with key clients with innovative products

18% Sales increase to the Business contribution to the company in span of 10 months of as Business Head

Oct’11 – Dec’13 with CLASSIC STRIPES PRIVATE LTD (Astarc Group) – Marketing, Strategy & Brand & Business Development

Key Projects - with Yash Raj Films, Mahindra First Choice & Bajaj Electricals association as part of Strategic Business Development

New Channel for Sales & Strategic Business development

New Channel Sales Management - Initiated Business Plan and Executions

New Marketing Strategies for the Brand, so as to build it for the coming years of competition

Tie up with various Brands & Clients for additional sales

Market Research & Strategy for New Product Development / New Market

Working closely with Research agency for the Marketing understanding for Product Launch

Strategies & Implementation with the agencies for Product testing

Market Informative Product Management, for better penetration and product performance in the Long run

Budget Management –

Managed and Monitored Marketing Spend in an effective way

Executed Business generating and trend setting BTL activities for the Retail division

Worked on Sales Performance Report- Marketing Effectiveness on the Sales Targets

Marketing MIS for the Company

Brand Management –

Managed A list Agencies for the Brand & Company of the group – for brand promise, brand vision, brand position, brand architecture and achieve overall business goals with the top Management

Developed plans and executed projects and initiatives that support the short and long-term marketing strategy

Internal Workshops for building brand perspective among the employees

Noteworthy Contributions –

Proactive Sales Initiative and implementation

Built the Brand for the Company

Competitive Sustainability – Strategies and Business Support

Budget Planning & Management in the most effective way

Support to sales with Innovative Marketing

Effective Business Development Plans with incremental Sales

100% growth for the division with developed and implemented Brand Strategy and Business plan

Jun’10 – Sep’11 working with CLASSIC STRIPES PRIVATE LTD - Projects.

Developed and Implemented business plans & strategies for the Fleet Division (Volkswagen, Mahindra Navistar, Mahindra and Mahindra, Tata Motors, Volvo, Ashok Leyland, Essar Oil, L&T, Varroc etc)

Executed Processes for effective business plans & strategies for the Export Division (ALJ, Saud Bhawan, BP Arco, John Deere, etc)

Sales, Marketing & Production MIS for business verticals of the company

Noteworthy Contributions –

Developed effective Systems and Process for effective business functions

Developed and Executed Business Plan for various business verticals in the group

MIS Report to evaluate business performance

Oct’09 – May’10 working with CLASSIC STRIPES PRIVATE LTD - Management Trainee (Strategy).

COO’s Team (for implementing best business plans for the new various divisions of the Company, also explore New Business Potentials)

Sales & Marketing MIS for the company

Assistance to Implement business plans & strategies, in coordination with macro plans of the organization

Noteworthy Contributions –

Developed Business Plans for various Business Verticals

Market Field Reports for validating Business Potentials

Market Study Report for evaluating Business Potentials

May’09 – Oct’09 worked with AUTOHANGAR Ltd. as Marketing Executive.

Key Responsibility: Relationship Management, Key Accounts Handling and Organising Events

For Mercedes –

Conceptualized and Organized the launch of the Mercedes E – Class in Mumbai

Marketing MIS and Quaterly Report Formulation

Prepare and execute Marketing Calender for the Quarter

Direct Marketing Initiatives

Organised and hosted special bouqet events such as the Orchestra Symphony, Wine ‘n’ Cheese parties,

Page 3 Cocktail nights etc.

For Honda –

Sales Drive Events - Societal Events, Bank Events, Mall events

Newspaper Initiatives – Paper Ads Communication for the Brand with Dealership Specific Schemes

Dealership Communication Program initiatives

Marketing MIS and Quaterly Report Formulation

Prepare and execute Marketing Calender for the Quarter

Noteworthy Contributions –

Generated leads to support sales team

Helped the dealership brand to reach the right audience

Managed and executed the marketing budget for promising returns (Sales)

Feb’08 – Mar’09 worked with ARCEE ELECTRONICS Ltd. as Marketing Executive.

Key Responsibility

Marketing MIS and Quaterly Report Formulation.

Direct Marketing Initiatives.

Customer Loyalty Programs

Showroom Product Promotions

Dealership Communication Programs.

Noteworthy Contributions –

Generated leads to support sales team.

Helped the dealership brand to reach the right audience

Managed and executed the Marketing Budget for promising returns (Sales)

EDUCATION

GNIMS – Mumbai University

Master’s Degree – MBA / PGDM, Major in Marketing

(June 2007 – April 2009)

SIWS – Mumbai University

Bachelor’s Degree – BMS, Major in Marketing

(June 2004 – April 2007)

SIWS – Mumbai University

Higher Secondary – Commerce

(June 2002 – April 2004)

HOBBIES & INTERESTS

Represented college Cricket Team for 3 years.

Rewarded with certificates for winning competition in sports category (i.e. atheletics, cricket).

Recognised as the “Best Team Leader” for college event - “Ehlaan”, while heading the Cultural Committee.

Bagged 1st prize for “ad-masters” for intra-collegiate competition.

Won several awards at inter-collegiate events for Audio-Visual platform events.

Fair Player in other Indoor & Outdoor games.

An expert in video games and console games since childhood.

Regular Runner to keep up the fitness level - have participated regularly in social causes driven event for fund raising / awareness thru running.

Also a active and participative member of Mumbai Road Runner group.

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