Marketing, Blogging and Social Media Specialist

LILLIAN GAO

**** **** ****** ****** *******, NY *1379

*******.****@*****.*** • 646-***-****

Website: www.lilgripes.com

EDUCATION

Fashion Institute of Technology, State University of New York, New York, NY

Bachelor of Science in Advertising and Marketing Communications, May 2013

Honors: Magna Cum Laude; Four semesters on Dean's List

RELEVANT COURSEWORK: Advertising Copywriting • Principles of Public Relations • Corporate Communications • Public Relations Workshop • Marketing Strategic Planning • Brand Management • Digital Layout Design

EXPERIENCE

Rue107, LLC, New York, NY

Marketing and Public Relations Associate, March-July 2015

Significantly boosted e-commerce sales through copywriting. Increased social media followership and dialogue. Gained important media attention through distribution of self-created press kit. Emphasized sense of client community through weekly e-newsletter. Refreshed official website biweekly through new product descriptions every release. Streamlined brand image by overseeing official photoshoots.

Badger & Welsh Bespoke, New York, NY

Marketing and Sales Executive Assistant, Fall 2014

Satisfied client preferences for tailored clothing through detailed collaborations on designs and measurements and carefully managed order sheets for tailor. Ensured smoothly ran company operations by efficient organization of client appointment calendar and sales/commission data management on Excel and similar programs.

Colin Quinn, New York, NY

Marketing Coordinator, May-December 2013

Expanded social media campaigns using effective outreach strategies and original content. Achieved prominent publicity for nationwide comedy tour gigs. Ascertained venues for tour performances.

Ride5 Media Group, LLC, New York, NY

Social Media Coordinator, June 2010- January 2011

Doubled Twitter and Facebook followership, using programs such as Hootsuite and Tweetdeck. Achieved widespread awareness of their clients' brands via social media strategy and extensive competitive research.

ADDITIONAL SKILLS

60-70 WPM • Proficient in Mac and PC • Fluent with Microsoft Office Word • Excel • Powerpoint • Publisher. Working knowledge of Adobe Photoshop and Creative Suite InDesign • Fluent Mandarin

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