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Digital Marketing, SEO, Analytics

Location:
Willowick, Ohio, United States
Posted:
March 11, 2019

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Resume:

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MICHAEL L. DOBIDA

*** ***** ***** • Willowick, OH 44095 • 440-***-**** • acpy1o@r.postjobfree.com SUMMARY

A Digital Marketing and Custom Solutions expert with over 15 years of delivering online interactive solutions, SEO, SEM, website CMS and online applications for multiple clients across a broad set of industry verticals. I have successfully managed Professional Services organizations delivering Web Applications, Software as a Service (SaaS) and Interactive Marketing for companies serving a broad array of industries. Specific expertise includes:

• Agile Project Management • Search Engine Marketing (SEO, PPC)

• Inbound Marketing • eCommerce Strategy

• Email Marketing • Social Media Marketing

• Interactive Marketing • Conversion Optimization (CRO)

• Web Analytics • Responsive Design (UI,UX)

EMPLOYMENT HISTORY

Post Up Stand (www.postupstand.com) Cleveland, OH (6/18 to Present) Post-Up Stand manufactures banner stand displays and mobile presentation solutions to trade shows, retail stores, restaurants, hotel lobbies and any advertising displays users. Digital Marketing Program Manager

Responsible for driving online sales through management and optimization of website merchandising along with digital marketing programs involving paid and earned media, email/nurture marketing, across all devices.

• Leads initiatives involving Paid Search (PPC), Search Engine Optimization (SEO), Display Advertising (Criteo), Social Media, Email Marketing, and Conversion Rate Optimization (CRO) for the companies 2 main brands.

• Recovered organic traffic by over 30% over 6 months for the companies flagship brand by putting in place a systematic technical and content recovery plan for a recently converted website from Magento 1.0 to 2.0.

• Helped grow YoY organic revenue to over 50% leveraging content strategies focused on the buyer journey and leveraging high converting keywords.

Fathom Inc. (www.fathomdelivers.com) Cleveland, OH (11/15 to 6/18) Full-service digital marketing and analytics agency, bringing lead-to-revenue management to mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, retail and financial services —allows us to back up our promise to deliver “results that matter.” Digital Marketing Account Manager (11/15 – 6/18)

Responsibilities include, P&L, Strategy Development, Capability Development, Thought Leadership, Client Delivery and Team Member Development. Services include Paid and Organic Search, Display Advertising, Social Media, Conversion Rate Optimization, Email/Nurture Marketing, Analytics, across mobile, desktop, tablets, and all connected devices.

• Develops business solutions for omni-channel brand management for clients in the areas of Paid Search (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media, Marketing Automation (Pardot, Marketo), Email, Customer Relationship Management (Salesforce.com), Amazon Management, and Conversion Rate Optimization

(CRO).

• Helped an online travel insurance company increased their online conversion rates by 93% through implementing an interactive content strategy that enhances the way users can find the right policy for their needs.

• Increased organic traffic by over 600% in 12 months for a growing online resume writing service company through a comprehensive SEO and Content Development strategy focused on leveraging high converting long tail keywords. 2

Envalo, Inc. (www.envalo.com) Cleveland, OH (10/12 to 10/15) An eCommerce and Digital Marketing consulting company targeting the small to mid B2B, B2C markets focused on designing, integrating, implementing and marketing fresh new ideas for their Magento eCommerce platforms. Digital Marketing Practice Lead (10/12 – 10/15)

Responsible for leading and growing the firms Digital Marketing practice, offering eCommerce Strategy, Search & Media

(SEO, PPC, Social Media), Relationship Marketing (CRM), Conversion Optimization (CRO, Google Analytics), Responsive Design.

• Led multiple Magento ecommerce engagements for clients across multiple industry verticals, establishing their online marketing strategies by leveraging responsive design, SEO/SEM best practices and Conversion Optimization utilizing Google Analytics to measure KPI’s and gauge the effectiveness of various online campaigns.

• Developed and executed an online marketing strategy for a mid-sized distributor of floor care products that entailed a mobile friendly ecommerce website utilizing responsive design, email/loyalty marketing, SEO & PLA.

• Challenged with addressing two distinctly different markets, developed the online presence for the leading manufacturer of consumer and commercial heating products by providing a mobile friendly platform where users can purchase products from the home or field, a custom Interactive Parts Catalog where customers easily select parts through an interactive schematic and back office integration with their CRM.

• Established SEO and Social Media strategies for a leading seller of modest clothing and apparel resulting in an over 50% increase in qualified organic traffic year over year.

• Implemented Agile processes allowing the company to execute client engagements and online marketing initiatives within budget and margin while keeping resource costs low. Level7 (www.lvlsvn.com) Cleveland, OH (6/09 to 10/12) Formerly Stone Crossing Solutions, a consulting centric technology and interactive agency focused on translating insight into culturally and personally relevant content and experiences that transform brands, businesses and processes to help our clients solve critical challenges at any level. Interactive Marketing Practice Lead (2/10 – 10/12) / Independent Consultant (6/09-2/10) Built the Interactive Marketing & Custom Development Solutions practices from the ground up, offering Search & Media

(SEO, PPC, Social Media), Relationship Marketing (CRM, email marketing), Creative/Customer Experience (Copywriting, Information Architecture, Design & Branding) along with eCommerce & Custom Application Development (.NET, LAMP, Ruby on Rails, CMS platforms).

• Led and Facilitated multiple engagements from branding initiatives, social media, search marketing, website CMS design and development to custom web applications.

• Oversee up to 20 consultants and 10 direct reports across multiple projects representing over $1M in revenue in vertical markets that include Online Travel, Property Management and Online Retail. Responsible for P&L and new business acquisition.

• Launched Groupize.com, the travel industries only online group booking solution that supports booking up to 25 hotel rooms in a single transaction. Applying Lean, Agile & XP principles, developed this product from the ground up for this start-up company allowing them to secure further investment capital and establish numerous industry partnerships.

• Applying Lean, Agile & XP principles, developed the Property Preservation industries first online portal focused on facilitating the property code enforcement process between cities/municipalities and homeowners’ associations

(HOAs) with banks or other financial institutions that are responsible for the maintenance of the properties they own. GTP Travel Group, LLC. (www.gtptravelgroup.com) Twinsburg, OH (5/08 to 5/09) GTP Travel Group was the leader in the small groups & meetings industry and the first to offer a fully automated leisure group hotel booking solution. GTP led the way in developing online technologies providing for SMERF groups (social, military, educational, religious, fraternal).

3

Manager Interactive Marketing/Product Integration

Responsible for the company’s online distribution network consisting of over 40 websites, including content development, interactive design, and SEO. Ran the companies Professional Services and contract fulfillment as it relates to the integration of the company’s core web applications and services with major online travel agencies (OTA’s) and major hotel chains. Annual projects budget valued over $1 M, includes web site development, SEO, and client services projects.

• Ran the development of the industry’s largest group travel distribution network consisting of over 40 group destination and market based websites, over 1,000 pages of index-able unique travel content and articles, internal article and promotion syndication within the distribution network, ongoing directory submission and link development strategy w/ industry, .edu, .gov and other sites to increase ranking, social media and travel video strategies for each destination and market, data analytics and “purchase path” reporting platform and expertise. Developed the SEO strategy, Information Architecture, Web Site Design, and Core functionality.

• Applying Agile methods, facilitated the redesign & Customization of a 3rd parties proprietary content management system (CMS) designed to support the rapid deployment of new websites and web page content, along with supporting all technical SEO best practices.

• Launched the redesign and search engine optimization of the company’s core anchor websites, integrating a Web 2.0 look and feel, easier to use hotel booking process, easier to use online charter bus RFP, integration into deep content on 130+ destinations, access to real time group hotel inventory for over 35,000 hotels, FAQ’s - articles and tips for better managing group trips, and a online travel itinerary builder which included attractions and mapping capabilities. Rosetta (formerly Brulant) (www.rosetta.com) Cleveland, OH (2/07 to 5/08) Rosetta is one of the nation’s preeminent online solutions specialist fusing leading-edge technology with break-through interactive marketing and creative design. It is the 30th largest Interactive firm in the United States, the 4th largest in the Midwest.

Manager, Search & Interactive Marketing

Managed over $1M in project revenue across multiple SEO and Interactive Marketing/Website engagements within the Hospitality, Insurance, and Banking vertical markets while aachieving exceptional levels of client satisfaction as indicated by Net Promoter Scores (NPS) ranging between 8.5 and 10 given by my clients. Clients included Progressive Insurance, Medical Mutual, Steris, and Flagstar Bank.

StarCite Inc. (www.starcite.com) Twinsburg, OH (10/99 to 2/07) Formerly Plansoft Corporation, StarCite is the leader in meeting supplier marketing and corporate spend management solutions for the $300 billion global market for professional meetings and events, with over 300 employees worldwide. Director, Consulting Services / Product Development Manager Reported to the VP of Consulting & Sourcing Services, ran the Supplier side Professional Services organization focused on contract fulfillment and the implementation and customization of the companies supplier side web applications and services as was responsible for the interactive marketing and management of the companies public facing web site. ICG Communications Inc. Cleveland, OH (3/93 to 10/99) ICG Communications is a leader in competitive local exchange telephone services, fiber optic technologies, and satellite services, with over 3500 employees nation wide, and $550 million in annual revenues. Director of Information Services / Project Manager / Senior Business Systems Analyst / Marketing Analyst Reported to the VP Business Systems, managing a capital and SG&A budget of over $2.5 million within a 4% variance, having managerial responsibility for Application Development, IT Operations, and Billing Operations staffs, as well as for regional systems implementations and vendor relations. EDUCATION BS, Business Administration & Management - Valley City State University, ND



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