Marketing Management

Flavia Ribeiro Guelli

Telephone: 561-***-****

*********@*******.***

BRIEF QUALIFICATION

Extensive experience in client’s services account management, with a variety of communication projects, including advertising, bellow -the-line, digital,

social media, internet, promotional marketing, public relations, events, product placement, merchandising, sales force and pa ckage development. In

charge of managing large multinational accounts reaching Latin America (“LATAM”), Central and East Europe, and Asian markets, as well as coordinating

global accounts based in Seoul, New York, Chicago, London, Hamburg and Paris.

EXPERIENCE

Client services:

In charge for overall leadership of a client’s business, including the development of communication’s strategic plans, overse eing the execution

and implementation of plans and program elements, and financial management.

Responsible for establishing successful relationships with client’s personnel and fully comprehend all facets of their core business, includi ng

competitive climate, operations, communication, and marketing landscape;

Participate on briefing and marketing planning sessions as well as review, evaluate and implement added value opportunities, coordinate brand

positioning and concept;

Experience leading campaign presentations and proposals, and in evaluating the impact of campaigns on market performance, com petitive

environment, consumer perception and long-term demand;

Monitor and report competitive activities and/or initiatives; and

Actively presence and leadership role in presentations and events related to planning, creative and media plans, ad productio n and shooting,

accountability, quoting/proposal process and reports, and competitive reviews.

Internal duties:

Planning, organizing and controlling the day-to-day department operations, and responsible for reporting project status' for internal divisions

and hubs to headquarter on a weekly basis;

Share best practices with other internal divisions and locations bimonthly;

Prepare and review proposals and client presentations, communication planning strategies, creative campaigns, media plans, pr oduction and

budgets;

Charged with developing creative and strategic briefs to creative, planning, media and account management teams comprehend a client’s

direction and business opportunities;

Prepare/assist in the preparation of related material to meetings and reports;

Ensuring that the consumer mindset and strategic direction are aligned in all communications;

Experience with internal progress reporting, budget monitoring, timetable and billing, and ensuring all projects are properly approved and

comply with internal and external legal requirements;

Annual fee calculation based on client’s ROI - savings and revenue on media, creative and production costs versus current staff timesheet, mark

up and assets;

Review and negotiate celebrity and talents’ fees and contracts;

Engage, manage and develop staff members to maximize effectiveness, team cohesion and leadership, and ensure team members opi nions are

valued and respected by the client, creative and account management teams;

Hiring and managing staff in account services, creative, planning, production and media areas;

Ensuring excellent and clear communication skills, both written and verbal, with all levels of an organization; and

Recognizing creative ideas and develop constructive relationships with the creative, media, planning and research teams.

PRIOR POSITIONS

LG Advertising - Regional Account and Operational Director – Primary client: LG Electronics – LATAM

Soho Square - Regional Account Manager – Primary client: Avon - LATAM

Lew Lara/ TBWA - Regional Account Supervisor – Accounts: Laurete Universities, Haagen-Dazs, Absolut Vodka and Nivea – LATAM

Ogilvy & Mather - Regional Account Executive – Accounts: Dove and Hellmann’s – LATAM and Central East Europe

Publicis Brasil - Account Assistant – Primary client: Sanofi Aventis Lab – Brazil

AlmapBBDO - Account Assistant – Accounts: Unibanco, AIG Insurance – Brazil

EDUCATION AND LANGUAGES

Master’s Degree in promotional marketing at Escola Superior de Propaganda e Marketing (“ESPM”), São Paulo – Graduated in December 2005

MBA with a major in Marketing Services at ESPM, São Paulo – Graduated in December 2004

Bachelor of Science Degree in Advertising and Publicity at Fundação Armando Alvares Penteado, São Paulo – Graduated in June 2002

Fluent in Portuguese and English (written and spoken) and Proficient in Spanish (written and spoken)

References Available Upon Request

Contact this candidate